INVESTMENT ENTERPRISE STRATEGY IN VIRTUAL MODEL
OF ECONOMICS
DR. VICTOR ROMANOV, DMITRIY YAKOVLEV,
ANNA LELCHUK
PLEKHANOV RUSSIAN ACADEMY OF ECONOMICS
THE MODEL CLASSES DIAGRAM
Market
Bank
University
State
EnterpriseCustomers
Mass media
Current customers’ wealth
Labor market
Stock market
THE MODEL INTERFACE
MODEL INTERFACE (1 OF 2)
MODEL INTERFACE (2 OF 2)
CUSTOMER
The aim of each customer is to increase its quality of life. The quality of life in the
model consists of wealth and value of utility function corresponding to a customer’s
individual consumption profile.
ENTERPRISE An enterprise is trying to find an optimal volume of output taking into account the balance between total income and total costs. It accomplishes its
investment strategies in an effort to remove the mismatch between demand and supply on the market.
An enterprise has a number of investment strategies at its disposal. Depending on the income got at the current time step, an enterprise takes a decision:
to stop producing unprofitable products; to continue producing increasing/decreasing production volume
within the enterprise’s production capacity;to extend capacity using:
internal funds; bank loan.
If the enterprise’s profit is negative for a certain period of time than an enterprise:
tries to cover its losses using its money reserve;sells a part of its production capacity;is declared bankrupt and leaves the model.
ENTERPRISE INVESTMENT STRATEGY (1 OF 2)
ENTERPRISE INVESTMENT STRATEGY (2 OF 2)
MARKETMarket provides customers with an access to goods produced by enterprises to customers and in such a way keeps the dynamic balance between the aggregate demand and aggregate supply, and forms an equilibrium price on the base of bargaining
BANK organizes money transactions among agents
LABOR MARKET
LABOR MARKET lists vacancies that enterprises possess and send messages about them to the job seekers, and provides equilibrium between
labor demand and supply;
CUSTOMER’S EARNINGS
Customers get their income in forms of salary depending on enterprise production volume and assortment, or redundancy payments from the state, and dividends and profits from stock market operations.
CUSTOMER’S EXPENSES
The volume of the consumed products combination shouldn’t be lower than customer’s survival level. Customer adjusts his level of consumption according to his profits. Current wealth is distributed in the following way: Taxes make up Bh, where - taxes rate, 01;
Current expenses βBh , where β - 0β1; Savings, aimed for requalification or education. Amount, remaining after taxes
paying (1-)Bh. For current expenses β(1-)Bh. Cedu=1-β(1-)Bh remains for education.
ADVERTIZING CAMPAIGN
Customer’s consumption profile before the advertisement
influence..…and afterwards:
Leftovers in the warehouse All the products sold:
TWO DIFFERENT ENTERPRISE STRATEGIES
(a) enterprise output does not depend from demand,
(b) enterprise output is changing according to demand.
(a)
(b)