Download - postmodern distribution channel
Modern distribution channel
MISSY DESMALAYODIE ERLANGGA ABDULAH ISNAINM.RIZKY
contens
Introduction of distribution channel Faktor of distribution channel Fungtion of the distribution channel Postmodern distribution channel Formal
traditional modern special institutions gross root virtual
Informal employee community
Sumarry references
WHAT IS DISTRIBUTION CHANNEL ?
According to Kotler (1991: 279) distribution channel is a group company or individual who has ownership of the products or rights of ownership to help move the product or service when it is moved from producer to consumer.
factor of distribution channelsProducerProductintermediariesManagement sytem
Philip kotler “ manajemen pemasaran “ 2002
Function of Distribution Channel
InformationPromotionOrderingPaymentTitle.Physical Possesion, FinancingRisk Taking
Philip kotler “ manajemen pemasaran “ 2002
Postmodern distribution channel
manner of distributing goods in a way, came to the consumer, no longer wait for customers to
come.
time, distance and place are no longer a constraint
Formal traditionalmodernspecialinstitutionsgross rootvirtual
Traditional channel
Traditional is, a place of delivery and distribution of goods through traditional
markets.
Modern channelPlace of delivery / distribution of goods through
modern stores, retail management in which there is good and that in this system is
implemented self-service ( swalayan )
Specialty channelDistribution and the distribution of specific goods, or is homogeneous in one store (a type
of special items)
Instituations channelnstitutional Channel is a distribution network
that penetrated to a particular institution (formal)
Gross rootGrass Root is called Channel undercurrent (Lower Middle Class) to serve and, reaching
down to the middle class
Virtual channeldistribution of goods and information through
the Internet, ease of reaching consumers in the introduction of products to ordering, “time and place are no longer limiting”
Informal employeecommunity
Employee channel this employee program, in a packaged form of
marketing, by providing a payment system, which facilitates its employees, even in an
attractive gift given as a bonus (special employee / member)
Comunity channel
evidence of consumer loyalty can be seen from the community of its products, a fanatical
community, is a real market share,, distribution of goods is very easy to go,
Because they will come up to producers to purchase these products
sumarry
Postmodern distribution channel, is a distribution channel that emphasizes
community. This community is formed at the initiative of each person an equal, so that the
horizontal
with postmodern distribution channel, the distribution of goods becomes shorter, and
easier
referenceDavid sukardi kodrat
“ manajemen distribusi, old and postmo distribution channel “ 2009
Philip kotler “ manajemen pemasaran “ 2002
Thank you !