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POWER CRUNCH
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Introduction
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Mission I: Redefine the problem
Agree on terms and goals
Fix the pencap --------------------------- Fix the world
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Redesign astronaut experience when waiting to be launched.
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Redesign astronaut experience when waiting to be launched.
● Improve the haptics of the seat to enforce the
feeling of comfort and safety
● Provide non-disruptive meaningful activities that eliminates the feeling of waiting
● Provide the astronaut with superior sense of connection with the flight control to
heighten sense of safety
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“Write your redefinition with 1 clear sentence on a flap paper - must be visible to all”
Mission I: Redefine the problem
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MISSION II: (needfinding) Dirty benchmarking
● Needs - you might use assumptions - Fix it later/validate when testing
● Benchmarking : “What means do people use now to satisfy the need you try to solve?”
● Products….. yes AND business models, technologies, logistic channels, services, ways of working, processes….
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Mission II: (Needfinding) dirty benchmarking
“Saturate the board with your discovered/assumed needs + benchmarks that relate to the redefined problem”
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Mission III: Ideation
No bad ideas! No wrong way to ideate!
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Mission III: Ideation
“Write down at least 3 ideas and pin on board” (color: yellow)
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Mission III: Ideation
“Write down at least 3 ideas and pin on board” (color: yellow)“Read others ideas and write and pin at least 3 YES-AND ideas next to them” (color pink)
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Mission III: Ideation
“Write down at least 3 ideas and pin on board” (color: yellow)“Read others ideas and write and pin at least 3 YES-AND ideas next to them” (color pink)“Freestyle!”
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MISSION IV: Convergence and selection
● Cluster into categories e.g. “What problem do the ideas cater for?”
axes you might use --- rich poor, young old, technological human
● Draw 3 marks next to the most delicious and extravagant ideas to get an idea of what is interesting
● (don’t get too abstract and greedy)
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MISSION IV: Convergence and selection
“Select 1 idea you can’t wait to push forward”
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Mission IV: Concept developmentIdea vs. concept: More developed, less abstract, testable hypothesis with implications of execution
Idea: “Eating your bread crispy and nice” Concept: “A device that holds the bread and uses an iron construction to heat the surface of the bread.”
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Mission IV: Concept development
“Develop your idea into a concept. Visualize and present it.”
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Launch: Concept development
● Difference between an idea and a concept (more developed, less abstract, testable hypothesis with implications of execution)
● 9 windows (think about the systemic level how your idea connects to the world and the surrounding environment --- think about the details, the materials and joints that make your idea… past ---- future)
● Know what is critical: what makes your concept unique● Idea: “Eating your bread crispy and nice” Concept: “A device that holds the
bread and uses an iron construction to heat the surface of the bread.”
“Present your concept”● Provide feedback capturing grid for presentations for memory support
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Launch: Presentations
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