Digital Transformation
Power of Software Defined Voice Networking
Xenny Kademoglou, Channel Sales Manager
Steve Rivers, Solution Engineer
ConvergeOne Omaha Tech Summit
The Future of VOICE?
We believe that VOICE will continue to be a foundational means of communication…until such time that
mental telepathy is a core human skill set.
– Shabtai Adlersberg, AudioCodes CEO
Digital Transformation:
Software Defined…
State of Communications Today
Local SP
TDM Trunks
Large Branch
Local SP
Local Dial PlanLocal Voice Policies
HQ Small Branch
Local SP Local SP
Costly inter-branch and Intl. calling over PSTN/TDM
PBX Island
PBX Island
PBX Island
WAN(data only)
WAN(data only)
Local Dial PlanLocal Voice Policies
Local Dial PlanLocal Voice Policies
‘Anti’ Digital Transformation!High Cost Security
RisksLimited Interop
Large Branch
HQSmall Branch
WANWAN
National SIP trunk
Intl. SIP trunk
Local SP
The Future of Communications
Software Defined Voice Network
AGILESECURESIMPLE
The Power of Software Defined Voice Networking
INFRASTRUCTURE LAYER
- Call Screening- Analytics- Number Portability
- Least Cost Routing- Quality Routing- Network Planning
- Route Simulation- Load Balancing- # Manipulation
- Policy Enforcement- Central Dial Plan- Central Routing Mgmt
- Session Border Controller- Media Gateways- (legacy) PBX- IP-PBX- SIP Trunk- Cloud Voice Service
MANAGEMENT + ORCHESTRATION
- Network Device Mgmt- User Device Mgmt- VQ Monitoring- Device Orchestration
APPLICATION LAYER
CONTROL LAYER
APIAPI API API
1. SBCs register with ARM
2. Auto-discovery of VoIP peers
3. One-click network topology
creation
4. Customized network topology
5. ARM connects to user data base
ARM – Building Blocks / Sample Topology
PSTN
IP-PBX
PBX
PSTN
PSTNPSTN
IP-PBX
IP-PBX
IP-PBX
PSTN
LDAP
Click
▪ Centralized network routing
▪ End-to-End routing calculation
▪ Based on SDN principles
▪ Decoupling of the application and devices layers
On-the-fly routing calculation
IP-PBX
PBX
PSTN
PSTNPSTN
IP-PBX
IP-PBX
IP-PBX
PSTN
LDAP
PSTN
Wide Range of Routing Criteria
▪ Least cost routing
▪ Quality-based routing
▪ Device status
▪ Connectivity status
▪ Call success ratio
▪ Time-based routing
▪ Load balancing
▪ Dial plans and dial grouping
▪ Organizational user data base
▪ Imported criteria
Executing on the Vision
Broadest, Agnostic Portfolio for SDvN
• Session Border Controllers
- Hardware, Software – Virtual, Cloud
• Gateways
- Analog connectivity, Branch locations, etc.
• Endpoints
- SIP, Skype for Business, Native Teams
• Management and Diagnostic Tools
- Routing/Device/Session Management
• Microsoft Voice Enablement
Flexibility of Floating or
Fixed Licenses
Cisco VG224 replacement; Avaya Remote Branches
Preferred UX
The first 3000 miles, to the
last 3 feet
10+ years of co-engineering
Microsoft Voice Enablement
Hot Buttons for 2019
Delivering Voice Innovation for Microsoft UC for 10+ Years
2006 2007 2009 2011 2012 2015 2018
Exchange & LCS
OCS 2007 R2
Gateways SBCs IP Phones OVR
Lync Server 2010 Lync Server 2013 Teams
CCE Teams DevicesCall Recording
OCS 2007
Skype for Business
SBA OVOCCloudBond 365
UMP 365 Direct RoutingVoice Apps
(IVR/AA, SPS, FAX Ser)
Microsoft Teams PSTN connectivity using Direct Routing
What is Direct Routing?
- Capability to connect Microsoft Teams to PSTN or 3rd parties on-prem
Session Border Controller
Connect to local PSTN trunk
For countries where Microsoft Calling plans are not available
Customers that want to keep existing telco contract
Interoperability with third-party systems
Mix two systems (for example, provide the option to connect
analog devices), legacy PBX / IP PBX
Analog telephony adapter (ATA)
(supported by certified SBC Partners)
Third-party PBX
Teams Direct Routing – Coexistence and Migration
• Utilize advanced SBC routing capabilities to manage routing and trunking
SIP-T/PSTNSBC / Gateway
Centralized
Microsoft Teams
Legacy PBX/IP PBX
Pro Tip: Leverage Active Directory based routing to simplify & manage
your migration
IP-PBXCisco, Avaya, etc.
Our Value
Simplicity for users Exceptional Audio Quality Powerful IT tools
Integrated Conference
Solution
Scalable: 6 ppl | 12 ppl |15 ppl
Full Meeting Management
Integrated Bluetooth
USB Port
1GB Ethernet
AudioCodes 400HD Device PortfolioP
rice
High end, executive model
5” color touch screen
(800x480)
USB Port / BT Support
1GB Ethernet
Optional Expansion unit
Cost-effective, basic model
Basic LCD with 4
programmable soft keys
1GB Ethernet
Fully Managed. Leading Silk support!
Outstanding User Experience through voice quality, intuitive design, and powerful features
405HD IP Phone
420HD IP Phone
440HD IP Phone
Advanced mid-range model
Improved Graphic LCD
256x128
Dedicated LCD displaying
12 contacts + presence
1GB Ethernet
USB Port
Advanced mid-range color
4.3” color display (480x272)
6 softkeys + integrated
sidecar (12 contacts)
1GB Ethernet
USB Port / BT / WiFi support
445HD IP Phone
450HD IP Phone
Low-cost, entry level
model
Basic LCD with 4
programmable soft keys
1GB Ethernet
45x Huddle Room
AudioCodes provides INNOVATIVE, MANAGED, RESILIENT Phone and Room Solutions at affordable prices
C450HD Native Teams Phone Highlights
• Color 5” Capacitive Touch Screen
• 1280x720 Resolution
• High End Native Teams client experience
• Contact Pictures
• Integrated Bluetooth / Wi-Fi (Optional)
• Microsoft Provided / Managed Teams App
• Easily Switch between Teams & Skype/3PIP
Expansion Unit (Optional)
• Color 5” Touch Screen
• 480x800 Resolution
Launching Early 2019
MSRP $399
Youtube Demo
AudioCodes C450HD: Native Teams Phone
The Voice Evolution –
AI and Cloud meets the Enterprise
AudioCodes Voice.AI Gateway
AWS APIs
Azure APIs
GCP APIs
Google Cloud Platform Speech Services
CHAT
BOT
CHAT
BOT
CHAT
BOT
SIP\RTP
SIP over Web Socket\sRTP
Enterprise UC
SIP Trunk/PSTN
Contact Center
Cognitive Voice ServicesVoice Engagement Channels
Voice.AIGateway
HTTP-based APIs
Web DevelopersIT, SI, SP, SaaS providers, …
Voice.AI
Voice.AI Gateway Delivered as Hosted Service on Azure
▪ Designed for Multi-Cloud Support
▪ Powerful Session Control
▪ Integrate Telephony and BOT frameworks
PublicTelephonyNetwork
AWS APIs
Azure APIs
GCP APIs
Google Cloud Platform Speech Services
CHAT
BOT
CHAT
BOT
CHAT
BOT
Voice.AIGateway
Success - Now and Next!
Case Study: Texas Woman’s University
Company Name: Texas Woman’s University • Vertical: Higher Education• Location: Central Region, Denton/Dallas, Texas • Telephony Infrastructure: Skype for Business, NEC being decommissioned
The Situation: Texas Woman’s University is focused on Enterprise Voice Modernization and SIP centralization in order to reduce costs, accomplished by consolidating trunking into two main data centers in this project. In addition to the SBC’s, there are a large number of analog lines to be connected. Centralized management and monitoring is needed for multiple types of equipment. Automation is critical for E911 location identification and routing.
The Solution: TWU chose AudioCodes SBCs, SBA’s, and Gateways for this project due to our close alignment with MSFT and relationship with the AudioCodes and C1 sellers. Microsoft directly recommended that AudioCodesprovide the core Hardware and Software for the project.• The Gateways, SBC’s, ARM, and OVOC will were implemented in a project coinciding with new SIP trunk install.• OVOC will be used to manage and monitor the equipment, and ARM will be used for E911 location
identification and routing. • The last phase is the Skype for Business end points (phones) and conference devices.
Value Received: Using the AudioCodes SBCs resulted in the following benefits:• Allowed for a slow migration away from NEC, while gaining the value of building out their MSFT environment.• Cost savings as a result of modernizing the environment with SIP Trunks.
Case Study: Charter Manufacturing
• Vertical: Manufacturing• Location: Rocky Mtn Region • Telephony Infrastructure: Skype for Business, legacy being decommissioned
The Situation:
The Solution:
• SBC’s for the core and remote sites with One Voice Resiliency, leveraging Cloud Connector Edition for premise to cloud connectivity.
• MP Gateways to support legacy analog connections, and (800) SIP endpoints (phones).• Next phase is implementing OVOC for IP Phone Manager, and single pane of glass monitoring and management.
Value Received: Using the AudioCodes SBCs resulted in the following benefits:• A robust SIP core & connectivity solution upon which to build their current and future collaboration solution.• Future-proofed their communications by using IP endpoints certified and optimized for MSFT SfB/Teams.• Allowed Charter to leverage their Office 365 licensing investments for a complete collaboration solution.
Session Takeaways – The Voice Evolution
• AudioCodes uniquely delivers the broadest portfolio for a future-proof voice strategy – Avaya, Cisco, Microsoft, and beyond
• SDvN is a natural extension of the Digital Transformation conversation, extending the SIP core toward a more agile Enterprise voice strategy
• Voice.AI Gateway unleashes the potential for cognitive voice services to be accessible to existing communication solutions
• Reach out to your ConvergeOne NAM to engage AudioCodes in further discussions about your Digital Transformation strategy!
Digital Transformation | Common Thread
Thank You