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In San Francisco there are 37,000 under 5 and 26,000 spots.
Only enough spots for 70% of children.
In California 2.5M children under 5 and 800,000 spots. Only enough for 30% of children.
How to solve?
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Test: starting an in-home child care
● Rent a house
● Hire a teacher
● Launch a child care
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Wonderschool● Filled to capacity in 6 months
● Max of 12 children per day, 20 in the
program
● $25,000 a month in recurring
revenue
● Long waitlist
● Teacher went from making $30K as a
preschool teacher to a yearly salary
of $120K
Early 2017, we piloted 3
programs out of other
individuals homes
in San Francisco
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The math
Goal
Directors earn the median income of the communities they serve
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● Ensure full enrollment, every day
in every classroom
● Collect tuition and fees, in full and
on time
● Revenue covers per child cost
(tuition, fees, and 3rd-party
funding)
The Iron Triangle of ECE Finance
Full
Enrollment
Full Fee
Collection
Revenues Cover
Per-Child Cost
High Income: San Francisco Neighborhood (Noe Valley)
$2400
12
100%
$2,400
5%
$328,000
100%
$328,321
$174,782
$153,539
Market average monthly tuition
Total capacity
% of market tuition captured
Actual monthly tuition
Vacancy rate
Total revenue
% of tuition collected (bad debt)
Estimated Annual Revenue
Expenses (Assistants, materials, services, etc)
Net Revenue
$2400
12
70%
$1,680
10%
$217,728
80%
$174,182
$110,315
$63,867
With WS Without WS
Iron triangle
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Middle Income: Los Angeles Neighborhood (Inglewood)
$1150
12
100%
$1150
5%
$157,320
100%
$157,320
$68,682
$88,639
Market average monthly tuition
Total capacity
% of market tuition captured
Actual monthly tuition
Vacancy rate
Total revenue
% of tuition collected (bad debt)
Estimated Annual Revenue
Expenses (Assistants, materials, services, etc)
Net Revenue
$1150
12
80%
$920
25%
$99,360
90%
$89,424
$44,367
$45,057
With WS Without WS
Iron triangle
Low Income: Rural Community
$700
12
100%
$700
5%
$95,760
100%
$95,760
$42,286
$53,475
Market average monthly tuition
Total capacity
% of market tuition captured
Actual monthly tuition
Vacancy rate
Total revenue
% of tuition collected (bad debt)
Estimated Annual Revenue
Expenses (Assistants, materials, services, etc)
Net Revenue
$700
12
90%
$630
25%
$68,040
90%
$61,236
$29,329
$31,907
With WS Without WS
Iron triangle
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Our Mission
Ensure every child has access to early education that helps them realize
their potential.
Our Vision
How can we solve the shortage of childcare in America by enabling women to start child cares out of
their homes
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Our product1. Bootcamp to start a program
2. Marketplace for parents to find and enroll in the programs
3. Software to manage and grow the programs
<image>
Program directors receive1. Support in getting a license
2. A website
3. Tools to operate their business
4. Automated payments: no bad debt from parents
5. Students
6. Connection to accountants, mentors, support
7. Mobile app for photo sharing, messaging, and activity tracking
8. Financial assistance to grow business
<image>
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Quality1. Vet teachers
2. Inspect and craft environment
3. In person mentorship from ECE leaders
4. Daily check in with our mobile application
<image>
The experience
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The future
We need to start 2 million schools, and we can’t do it alone.
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Together we can do moreWonderschool is looking to partner with local non profit agencies, intermediaries working to improve
the field, cities, states, federal government
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High Income Expenses
Middle Income Expenses
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Low Income Expenses
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