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Strategies for Developing Successful
CRED Extension Programs:
Perspectives of a Program Leader
Timothy O. Borich
Iowa State University
The Seeds of Success
• History
• Visibility
• Product
• Accountability
• Partners
• University integration
• Diversity
Personal History
• November 9, 1979
• Jimmy Carter was President
• Farm Crisis was just beginning
• 30-year mortgage @ 13%
• Regional malls
• Walmart (1983)
• The job was hard, lots of anger
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Personal History continued…
• Tomorrow’s Leaders Today (1987)
• NCRCRD (program coordinator/asst. director)
• PhD in Sociology (1992)
• Liaison to Iowa Dept. of Economic Development
• Adjunct Associate Professor of Planning
• Associate Director, IDRO (1995)
• Associate Dean, Research and Outreach
• Director, Extension CED (2005)
• You need one
• Helps create identity
both with clientele and
within the university
• Need it to market the
program
History
Visibility
• Old and new media
– Facebook, blogs, website
– Newsletter
– Press (national and local)
• Traditional methods
(conferences, papers, etc.)
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Visibility (did not rely on general
Extension Communications Service)
• Launched in February 2007
• Printed and posted online
• Mailing list = 2,100 people from 14
states
• “Subscribe to our newsletter” link
on our website homepage
2014 Community Development
Society Annual Conference
• Co-hosted with U of
Wisconsin-Extension and U
of Illinois Extension
• Record attendance of 235
CD specialists from around
the world
• “Set the bar” for future
conferences
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Product
• Communicate what you do
• Program Builder
• Who does what for whom
• Universal deployment
• Programming not dependent on who
you know
Product
Accountability
• Long-term focus
• Community is unit of analysis
• Reporting system
• Data collection for unit (grant writing,
newsletter, marketing)
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Reporting system
1
1
1
1
1 1 1
1
12
1
7
6
1
1
1
1
1
1
2
1
1
1
1
6 5
2
1
1
1
1
1
1
1
1
2
2
1
3
3
4
1
1
1
6
1
1
3
1
1
1
1
2
7
4
1
2
1
2 1
1
2
2
1 1
1
8
1
14
17
39
17
1
1
3
3
5
1
8
11
31
24
LINN
LEE
SAC
TAMA
IDA
SIOUXCLAY
IOWA
LYON
POLK
CASS
KOSSUTH
PAGE
JASPER
ADAIR
BENTONJONES
DAVIS
CLAYTONFAYETTE
CLINTON
BOONE
PLYMOUTH
MONONA
DALLAS
MILLS
FLOYD
SHELBY
OBRIEN
HARDIN
WAYNE
BUTLER
WOODBURYWEBSTER
WRIGHT
MARION KEOKUK
TAYLOR
SCOTT
JACKSON
GREENE
HARRISON
UNION
GUTHRIE
LUCAS
WARREN
JOHNSON
HENRY
DUBUQUE
CRAWFORDCARROLL
MADISON
ADAMS
FRANKLIN
MAHASKA
CALHOUN GRUNDY
POTTAWATTAMIE
HANCOCK
LOUISA
HAMILTON
DECATUR
EMMET
ALLAMAKEEWINNESHIEK
CLARKE
WORTH
PALO ALTO
MARSHALL
HOWARD
FREMONT
DELAWARE
CHEROKEE BREMER
BUCHANAN
RINGGOLD
POWESHIEK
MONROE
MITCHELL
BUENA VISTA
AUDUBON
VAN BUREN
CHICKASAW
POCAHONTAS
WASHINGTON
APPANOOSE
OSCEOLA
HUMBOLDT
JEFFERSON
DICKINSON
DES MOINES
WINNEBAGO
STORY
CEDAR
WAPELLO
BLACK HAWK
MUSCATINE
CERRO GORDO
MONTGOMERY
Count by City: Event Locations
1
5
10
Count by City
1
5
10
No Location IdentifiedCount by Office of Staff
1
5
10
Count by County
1 - 5
6 - 10
Count by ISUEO Region
1 - 5
6 - 10
11 - 15
16 - 20
CED Impact Tracking Report: Locations of 2013-2014 Records
84 records total71 records total88 records total207 records total20 records total
Count by Statewide62 records total
Partners
• Funding sources (diversity)
ISU CED research/sponsored funding, 2011−2015
Status of All Proposals
Proposal Count
Proposal Amount
Funded 41 $5,507,035
Pending 8 $15,005
Rejected 5 $292,216
Withdrawn 2 $84,353
Total: 56 $6,042,609
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Partners
• Shared personnel
• Multi-state programming
University Integration
University Integration
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Diversity
• Personnel
• Communities
(rural and urban)
• Disciplines
• Funding
• Clientele
Issues for the Future
Good Luck!!!