Download - PPC for acquiring magazine subscriptions
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Generating new
Subscribers using Paid
Search....
By Scott Christie
25th May 2010
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What is Paid Search? Campaign sites vs Main sites The user experience Campaign management Leveraging content Case Study
Agenda
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PPC
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SearchersAre Funny,
Unpredictable& Notoriously Bad
Spellers
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Campaign site versus main site
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User’s Experience and use of Premium Content
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Campaign Management
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5. Auto Bid-management Challenges
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5. Auto Bid-management Challenges
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There are over 18 unique ways that we can positively affect these 4 metrics:
Increase / decrease keyword count Increase / decrease number of Search
Networks Manage Content Network Manage Placement Targeting Manage Match Types Increase / decrease campaign budgets Introduce negative keywords (keyword
mining) Generate more tail keywords (keyword
mining) Increase / decrease Bid Caps Qualify / de-qualify ad copy
Improve ad copy relevancy Improve landing page relevancy Improve landing page load time Delete zero impression keywords Delete keywords with 500+ impressions
and no clicks
Define affiliate PPC rules and police activity
Improve website / landing page usability Improve product offer / reduce
commitment Email follow-up (funnel drop-off)
5. Auto Bid-management Challenges
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Jellyfish has delivered 316,466 acquisitions over the last 12 months
Currently running campaigns for 150 publishing titles
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