Download - Ppt on big bazar (gaurav patel)
![Page 1: Ppt on big bazar (gaurav patel)](https://reader033.vdocument.in/reader033/viewer/2022061201/547a7b3fb4af9fea158b4b0d/html5/thumbnails/1.jpg)
Presentationon
Presented By-:
Gaurav Patel
![Page 2: Ppt on big bazar (gaurav patel)](https://reader033.vdocument.in/reader033/viewer/2022061201/547a7b3fb4af9fea158b4b0d/html5/thumbnails/2.jpg)
Industry Retailing (Hypermarket)
Founded 2001
Headquarters Mumbai, Maharashtra, India
Products Department store
Promoter Mr. Kishore Biyani
Revenue Rs 6000 crores (in 2011) (Big Bazaar & Food Bazaar combined)
Employees 36000 people
Stores 214 (+) Stores Across 90 Cities in India.
![Page 3: Ppt on big bazar (gaurav patel)](https://reader033.vdocument.in/reader033/viewer/2022061201/547a7b3fb4af9fea158b4b0d/html5/thumbnails/3.jpg)
Vision “To Deliver Everything, Everywhere, Every time, to
Every Indian Customer in the most profitable manner.”
![Page 4: Ppt on big bazar (gaurav patel)](https://reader033.vdocument.in/reader033/viewer/2022061201/547a7b3fb4af9fea158b4b0d/html5/thumbnails/4.jpg)
Man Behind Big Bazar Success
He Born August 9, 1961 in a middle class Family.
He started his career selling stonewash fabric to small shops in Mumbai.
Now He known as the Rajah of Retail in India.
![Page 5: Ppt on big bazar (gaurav patel)](https://reader033.vdocument.in/reader033/viewer/2022061201/547a7b3fb4af9fea158b4b0d/html5/thumbnails/5.jpg)
Products of Big Bazar
CHILD CARE & TOYS
APPARELS
CHILL STATION
FARM PRODUCT
FOODS
Product
HOME & PERSONAL CARE
FASHION & JEWELLERY
ELECTRONICS
BAZAAR
FURNITURE BAZAAR
![Page 6: Ppt on big bazar (gaurav patel)](https://reader033.vdocument.in/reader033/viewer/2022061201/547a7b3fb4af9fea158b4b0d/html5/thumbnails/6.jpg)
![Page 7: Ppt on big bazar (gaurav patel)](https://reader033.vdocument.in/reader033/viewer/2022061201/547a7b3fb4af9fea158b4b0d/html5/thumbnails/7.jpg)
Strengths-: Big Bazaar is known as the "Indian Wal-Mart".
Everyday low prices, which attract customers.
Huge investment capacity.
It offers a Family Shopping Experience, Where Entire family can
visit together under one Roof.
Benefit of Early Entry into Indian Retail.
Online booking and delivery of goods.
![Page 8: Ppt on big bazar (gaurav patel)](https://reader033.vdocument.in/reader033/viewer/2022061201/547a7b3fb4af9fea158b4b0d/html5/thumbnails/8.jpg)
Weakness-:
General perception: “Low price = Low Quality”.
Overcrowded during offers.
Long lines at billing counters.
Limited only to value offering low price products.
Branded products are still missing from Big Bazaar.
Very thin Margin.
![Page 9: Ppt on big bazar (gaurav patel)](https://reader033.vdocument.in/reader033/viewer/2022061201/547a7b3fb4af9fea158b4b0d/html5/thumbnails/9.jpg)
Opportunities-:
Huge Potential Rural Market or Town to be Tapped.
Threats-: Competition.
Unorganized Retail.
Most People still prefers to visit local convenient stores for daily purchases.
Changing Government policies.
International players looking to for India.
Margin of business reducing all the time.
![Page 10: Ppt on big bazar (gaurav patel)](https://reader033.vdocument.in/reader033/viewer/2022061201/547a7b3fb4af9fea158b4b0d/html5/thumbnails/10.jpg)
Competitors of Big Bazar
![Page 11: Ppt on big bazar (gaurav patel)](https://reader033.vdocument.in/reader033/viewer/2022061201/547a7b3fb4af9fea158b4b0d/html5/thumbnails/11.jpg)
Customer Segmentation-:
It Targets Higher and Upper Middle Class Customers.
The large & Growing Young Working Population is a Preferred Customer Segment.
Targets Working Women & Home makers who are the primary decision makers.
![Page 12: Ppt on big bazar (gaurav patel)](https://reader033.vdocument.in/reader033/viewer/2022061201/547a7b3fb4af9fea158b4b0d/html5/thumbnails/12.jpg)
Strategy-:
They divided Indian customers into 3 categories……..
1) India One.2) India Two.3) India Three.
The potential customers
of big bazaar are
India One & India Two.
![Page 13: Ppt on big bazar (gaurav patel)](https://reader033.vdocument.in/reader033/viewer/2022061201/547a7b3fb4af9fea158b4b0d/html5/thumbnails/13.jpg)
India One-: Consuming class which includes upper middle and lower middle Class (14% of India's Population).
India Two-: Serving class which includes people like drivers, house-hold
helps , office peons, etc. (55% of India's population).
India Three-:
Struggling class, (remaining 31% of India's population).
![Page 14: Ppt on big bazar (gaurav patel)](https://reader033.vdocument.in/reader033/viewer/2022061201/547a7b3fb4af9fea158b4b0d/html5/thumbnails/14.jpg)
High service
low service
Low priceHigh price
Positioning-:
![Page 15: Ppt on big bazar (gaurav patel)](https://reader033.vdocument.in/reader033/viewer/2022061201/547a7b3fb4af9fea158b4b0d/html5/thumbnails/15.jpg)
Innovations of Big Bazar
Wednesday Bazaar
Sabse Sasta Din
(26/01/2006)
(26 Cr. in 1 day)
Maha Bachat
The Great Exchange
Offer
(12/02/09)
![Page 16: Ppt on big bazar (gaurav patel)](https://reader033.vdocument.in/reader033/viewer/2022061201/547a7b3fb4af9fea158b4b0d/html5/thumbnails/16.jpg)
Supply Chain Management of Big Bazar Supplier Manufacturer Distributor Retailer Customer
- SUPPLY CHAIN BIG BAZAAR
Supplier
Warehouse
Inspection
SODA SODA SODA SODA SODA SODA SODA SODA
17 17
11
11
11
11
11
11
11
11
11
11
11
11
11
11
7 7 8 8
4 4 5 5
9 9 9
21
101023
2121
22
23
1
8
1
8
1
8 19 1919
14
14
14
14
14
14
16
20
15
16
20
20
20
20
20
17
222222
2323
22
1 1 1 1 2 2 2 3 3 3
6
15
20 20
20 20
2525 2525
12 12 12 12 13 13 13 13
24
SODA SODA SODA SODA SODA SODA SODA SODA
17 17
11
11
11
11
11
11
11
11
11
11
11
11
11
11
7 7 8 8
4 4 5 5
9 9 9
21
101023
2121
22
23
1
8
1
8
1
8 19 1919
14
14
14
14
14
14
16
20
15
16
20
20
20
20
20
17
222222
2323
22
1 1 1 1 2 2 2 3 3 3
6
15
20 20
20 20
2525 2525
12 12 12 12 13 13 13 13
24
Supplier
Supplier
1 2 3
4 5
Shelves
Quality Check
Inspection
![Page 17: Ppt on big bazar (gaurav patel)](https://reader033.vdocument.in/reader033/viewer/2022061201/547a7b3fb4af9fea158b4b0d/html5/thumbnails/17.jpg)
!!!!!......Thanking You……!!!!!