Download - PR For Musicians Session 3
![Page 1: PR For Musicians Session 3](https://reader038.vdocument.in/reader038/viewer/2022110301/5450ff3eaf79597c6c8b472e/html5/thumbnails/1.jpg)
Successful Promotion on the web
'I love you - Be my Fan!' and other MORE successful self promotion tips on the web. Learn how to take advantage of social
networking sites to promote your music business.
Rebecca Krause-Hardie Blog: Arts.typepad.comJanuary 26, 2010
Funding for the Bootstrap Music Series comes from The New York State Music Fund, established by the New York State Attorney General at Rockefeller Philanthropy Advisors.
![Page 2: PR For Musicians Session 3](https://reader038.vdocument.in/reader038/viewer/2022110301/5450ff3eaf79597c6c8b472e/html5/thumbnails/2.jpg)
Introductions & Housekeeping
Welcome … and Welcome Back!
Rebecca Krause-Hardie
![Page 3: PR For Musicians Session 3](https://reader038.vdocument.in/reader038/viewer/2022110301/5450ff3eaf79597c6c8b472e/html5/thumbnails/3.jpg)
Today’s plan
Review & Questions from last week
Conversation Tone
Integration
Q & A (don’t wait until the end!)
![Page 4: PR For Musicians Session 3](https://reader038.vdocument.in/reader038/viewer/2022110301/5450ff3eaf79597c6c8b472e/html5/thumbnails/4.jpg)
Review - Session 1
Research first
Become the other person
Make your stuff easily accessible
Put all the key stuff together in one place
Be personal and professional, and develop relationships
Include audio, video, sharable content, quotes, etc.
Share-This links
![Page 5: PR For Musicians Session 3](https://reader038.vdocument.in/reader038/viewer/2022110301/5450ff3eaf79597c6c8b472e/html5/thumbnails/5.jpg)
Review - Session 2
Intentionality & Branding
Listening first
Find others to learn from
Join the conversation
Be courageous
Take small steps
People are forgiving if your intentions are good
Wash, rinse, repeat
![Page 6: PR For Musicians Session 3](https://reader038.vdocument.in/reader038/viewer/2022110301/5450ff3eaf79597c6c8b472e/html5/thumbnails/6.jpg)
Summing it Up
![Page 7: PR For Musicians Session 3](https://reader038.vdocument.in/reader038/viewer/2022110301/5450ff3eaf79597c6c8b472e/html5/thumbnails/7.jpg)
Build Relationships
Talk to people
Have a conversation
Add value
Give up Control
Listen
![Page 8: PR For Musicians Session 3](https://reader038.vdocument.in/reader038/viewer/2022110301/5450ff3eaf79597c6c8b472e/html5/thumbnails/8.jpg)
Questions from last week?
?
![Page 9: PR For Musicians Session 3](https://reader038.vdocument.in/reader038/viewer/2022110301/5450ff3eaf79597c6c8b472e/html5/thumbnails/9.jpg)
![Page 10: PR For Musicians Session 3](https://reader038.vdocument.in/reader038/viewer/2022110301/5450ff3eaf79597c6c8b472e/html5/thumbnails/10.jpg)
Having a common language & understanding
“it is the matter of making assumptions, familiarity and respect, ethnocentrism (or technocentrism), and the matter of responsibility”
Chris Heuer
![Page 11: PR For Musicians Session 3](https://reader038.vdocument.in/reader038/viewer/2022110301/5450ff3eaf79597c6c8b472e/html5/thumbnails/11.jpg)
Being Responsible and Making it Safe: The Magic Vest!
“I wore a vest that identified me as a staff person. It was blue. It was polyester. And It was a magic vest.
“What made it magic? When I slipped on the vest, I was suddenly identified as someone who was safe for strangers to talk to.
Nina Simon
![Page 12: PR For Musicians Session 3](https://reader038.vdocument.in/reader038/viewer/2022110301/5450ff3eaf79597c6c8b472e/html5/thumbnails/12.jpg)
Adding Value - Geo-caching
• What did they say well?
• What did they miss?• Answer questions• What are other
people saying?• How does it apply to
you?• Imagine what could
be done in the future• Reflect on your
personal experience• Ask what if?”
“Read someone's blog post and start a conversation:
Before you leave a comment, ask yourself:
Beth Kanter
![Page 13: PR For Musicians Session 3](https://reader038.vdocument.in/reader038/viewer/2022110301/5450ff3eaf79597c6c8b472e/html5/thumbnails/13.jpg)
Adding Richness
Commenting is the life blood of blogging and the key to building a community
Comments get more minds into the story.Comments annotate someone’s thoughts such that the ideas can take on another dimension.Comments are a way to establish authority in your content niche
How does it apply to you?
Beth Kanter
![Page 14: PR For Musicians Session 3](https://reader038.vdocument.in/reader038/viewer/2022110301/5450ff3eaf79597c6c8b472e/html5/thumbnails/14.jpg)
Conversation Philosophy
• Blogs and Comments get legs… • Don’t say anything on the blog that you wouldn’t
want your grandmother, future employer to read.• Dealing with negative comments• Having internal agreement about tone, content
etc.• Don’t micro-manage your blog - it needs to have
a sense of spontaneity
![Page 15: PR For Musicians Session 3](https://reader038.vdocument.in/reader038/viewer/2022110301/5450ff3eaf79597c6c8b472e/html5/thumbnails/15.jpg)
Negativity
![Page 16: PR For Musicians Session 3](https://reader038.vdocument.in/reader038/viewer/2022110301/5450ff3eaf79597c6c8b472e/html5/thumbnails/16.jpg)
Supplies - talking points
“Give your ideas ‘handles’- If others can take your ideas and run with them, they’re apt to comment on their gratitude, and/or their new variation on what you did. Encouraging that is a great way to build more conversations.”
Chris Brogan
![Page 17: PR For Musicians Session 3](https://reader038.vdocument.in/reader038/viewer/2022110301/5450ff3eaf79597c6c8b472e/html5/thumbnails/17.jpg)
Supplies - comments are sticky
That can be both good and bad.
![Page 18: PR For Musicians Session 3](https://reader038.vdocument.in/reader038/viewer/2022110301/5450ff3eaf79597c6c8b472e/html5/thumbnails/18.jpg)
Supplies -Humor
YouTube Video Link
![Page 19: PR For Musicians Session 3](https://reader038.vdocument.in/reader038/viewer/2022110301/5450ff3eaf79597c6c8b472e/html5/thumbnails/19.jpg)
![Page 20: PR For Musicians Session 3](https://reader038.vdocument.in/reader038/viewer/2022110301/5450ff3eaf79597c6c8b472e/html5/thumbnails/20.jpg)
New York Philharmonic - Page
![Page 21: PR For Musicians Session 3](https://reader038.vdocument.in/reader038/viewer/2022110301/5450ff3eaf79597c6c8b472e/html5/thumbnails/21.jpg)
Expand your network by integrating with Flickr
![Page 22: PR For Musicians Session 3](https://reader038.vdocument.in/reader038/viewer/2022110301/5450ff3eaf79597c6c8b472e/html5/thumbnails/22.jpg)
And by integrating with YouTube
![Page 23: PR For Musicians Session 3](https://reader038.vdocument.in/reader038/viewer/2022110301/5450ff3eaf79597c6c8b472e/html5/thumbnails/23.jpg)
Using the “Notes” tab for longer term ‘updates’
![Page 24: PR For Musicians Session 3](https://reader038.vdocument.in/reader038/viewer/2022110301/5450ff3eaf79597c6c8b472e/html5/thumbnails/24.jpg)
You can subscribe RSS to notes
(What’s RSS?)
![Page 25: PR For Musicians Session 3](https://reader038.vdocument.in/reader038/viewer/2022110301/5450ff3eaf79597c6c8b472e/html5/thumbnails/25.jpg)
Mahler Contest - driving traffic to website
![Page 26: PR For Musicians Session 3](https://reader038.vdocument.in/reader038/viewer/2022110301/5450ff3eaf79597c6c8b472e/html5/thumbnails/26.jpg)
Brooklyn Museum Brooklyn Museum Community Community -> Sharing-> Sharing
![Page 27: PR For Musicians Session 3](https://reader038.vdocument.in/reader038/viewer/2022110301/5450ff3eaf79597c6c8b472e/html5/thumbnails/27.jpg)
Graffiti online and offlineGraffiti online and offline
![Page 28: PR For Musicians Session 3](https://reader038.vdocument.in/reader038/viewer/2022110301/5450ff3eaf79597c6c8b472e/html5/thumbnails/28.jpg)
Graffiti making tool online Graffiti making tool online and offlineand offline
![Page 29: PR For Musicians Session 3](https://reader038.vdocument.in/reader038/viewer/2022110301/5450ff3eaf79597c6c8b472e/html5/thumbnails/29.jpg)
![Page 30: PR For Musicians Session 3](https://reader038.vdocument.in/reader038/viewer/2022110301/5450ff3eaf79597c6c8b472e/html5/thumbnails/30.jpg)
Twitter: News and Knowledge Sharing
![Page 31: PR For Musicians Session 3](https://reader038.vdocument.in/reader038/viewer/2022110301/5450ff3eaf79597c6c8b472e/html5/thumbnails/31.jpg)
Twitter: Fundraising and Events
![Page 32: PR For Musicians Session 3](https://reader038.vdocument.in/reader038/viewer/2022110301/5450ff3eaf79597c6c8b472e/html5/thumbnails/32.jpg)
Twitter: Engagement
![Page 33: PR For Musicians Session 3](https://reader038.vdocument.in/reader038/viewer/2022110301/5450ff3eaf79597c6c8b472e/html5/thumbnails/33.jpg)
More Twitter Stuff
Use and monitor #hastags
Build relationships by joining conversations & replying, retweeting
Make your tweets retweetable
Use Twitpic to share photos
Use Twitter search
Empower your followers with actionable information in support of your mission.
Chad Norman
![Page 34: PR For Musicians Session 3](https://reader038.vdocument.in/reader038/viewer/2022110301/5450ff3eaf79597c6c8b472e/html5/thumbnails/34.jpg)
![Page 35: PR For Musicians Session 3](https://reader038.vdocument.in/reader038/viewer/2022110301/5450ff3eaf79597c6c8b472e/html5/thumbnails/35.jpg)
Get a FB “Page”
![Page 36: PR For Musicians Session 3](https://reader038.vdocument.in/reader038/viewer/2022110301/5450ff3eaf79597c6c8b472e/html5/thumbnails/36.jpg)
Update it Regularly
![Page 37: PR For Musicians Session 3](https://reader038.vdocument.in/reader038/viewer/2022110301/5450ff3eaf79597c6c8b472e/html5/thumbnails/37.jpg)
Reflect your brand on yourFacebook page
![Page 38: PR For Musicians Session 3](https://reader038.vdocument.in/reader038/viewer/2022110301/5450ff3eaf79597c6c8b472e/html5/thumbnails/38.jpg)
Ask questions & participate
in the conversation
![Page 39: PR For Musicians Session 3](https://reader038.vdocument.in/reader038/viewer/2022110301/5450ff3eaf79597c6c8b472e/html5/thumbnails/39.jpg)
Post & Tag Users in Photos & Videos
![Page 40: PR For Musicians Session 3](https://reader038.vdocument.in/reader038/viewer/2022110301/5450ff3eaf79597c6c8b472e/html5/thumbnails/40.jpg)
Leverage Events
![Page 41: PR For Musicians Session 3](https://reader038.vdocument.in/reader038/viewer/2022110301/5450ff3eaf79597c6c8b472e/html5/thumbnails/41.jpg)
Open up your Facebook page
![Page 42: PR For Musicians Session 3](https://reader038.vdocument.in/reader038/viewer/2022110301/5450ff3eaf79597c6c8b472e/html5/thumbnails/42.jpg)
Integrate Online & Offline
![Page 43: PR For Musicians Session 3](https://reader038.vdocument.in/reader038/viewer/2022110301/5450ff3eaf79597c6c8b472e/html5/thumbnails/43.jpg)
Facebook Share
![Page 44: PR For Musicians Session 3](https://reader038.vdocument.in/reader038/viewer/2022110301/5450ff3eaf79597c6c8b472e/html5/thumbnails/44.jpg)
Build Relationships
Talk to people
Have a conversation
Add value
Give up Control
Listen
![Page 45: PR For Musicians Session 3](https://reader038.vdocument.in/reader038/viewer/2022110301/5450ff3eaf79597c6c8b472e/html5/thumbnails/45.jpg)
Fail early and often!(Remember Yoda, “No Try … Just Do”)
![Page 46: PR For Musicians Session 3](https://reader038.vdocument.in/reader038/viewer/2022110301/5450ff3eaf79597c6c8b472e/html5/thumbnails/46.jpg)
Next Steps
What are you going to do with all this?
What are 5 things you can do this week to carry your learning and experience forward?
Your ideas…
![Page 47: PR For Musicians Session 3](https://reader038.vdocument.in/reader038/viewer/2022110301/5450ff3eaf79597c6c8b472e/html5/thumbnails/47.jpg)
And remember…
It’s all about investing in relationships!
![Page 48: PR For Musicians Session 3](https://reader038.vdocument.in/reader038/viewer/2022110301/5450ff3eaf79597c6c8b472e/html5/thumbnails/48.jpg)
Q & A
THANK YOU!
The NYSArts Blog:
http://nysarts.typepad.com
Post your stuff, your questions, your insights, your feedback….
![Page 49: PR For Musicians Session 3](https://reader038.vdocument.in/reader038/viewer/2022110301/5450ff3eaf79597c6c8b472e/html5/thumbnails/49.jpg)
Upcoming Sessions
February: Multimedia Skills
March: Music, Money & Sustainability
![Page 50: PR For Musicians Session 3](https://reader038.vdocument.in/reader038/viewer/2022110301/5450ff3eaf79597c6c8b472e/html5/thumbnails/50.jpg)
Resources
The NYSA Blog: http://nysarts.typepad.com
Adwords: https://adwords.google.com
Musicians tools:
http://www.topspinmedia.com/
http://www.reverbnation.com/
http://tinyurl.com/prweb1Case Study: http://tinyurl.com/fistfulayen1
PR template http://tinyurl.com/smPR1
Glossary of web terms:
http://www.seobook.com/glossary/#
Rebecca’s blog: arts.typepad.com
Cell & PDA 978-407-6002