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Practical and Effective Uses of Social Media for Engagement and
Collaboration Among Disability Organizations
Presented by: Emily Ladau, Communications Consultant
Created and Originally Presented by: Emily Ladau and Maddy Ruvolo (Systems Change Advocate at Marin Independent Living Center)
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Why is social media important?Connect and engage with diverse groups of people across multiple
platforms on the Internet
Spread the word and keep people informed about programs, events, and services
No longer an extra, but has become standard practice
Increase relevance among younger generations
Creates a voice for ILCs
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Major Social Media PlatformsFacebookTwitterInstagramPinterestTumblrGoogle +LinkedIn
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FacebookStrong cross-community, cross-generational
presenceLargest demographic: older generationsPrimary uses: Sharing photos and articles,
announcing events, posting organizational news and updates
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How to Create a Facebook Page
Click “Create Page” on sidebar of homepage
Select “Company, Organization or Institution. Fill in Details, and Click “Get Started”
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How to Create a Facebook EventOn your page, you can create events for your organizationTip: Always add a cover photo
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Sample Facebook PostsHave a Facebook
page? Post this now!
“[Your name/ILC] is at the 2015 NYAIL
Conference connecting with organizations from all across New York!”
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TwitterDevelop connections with disability
organizations and activistsLargest demographic: younger generationsPrimary uses: quick updates, sharing breaking
news, participating in Twitter chats
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Sample TweetsHave a Twitter
account? Post this now!
“[We’re/I’m] at the 2015 NYAIL
conference at a workshop on social
media w/ @emily_ladau”
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InstagramPrimary use: posting photos of events and
event flyersHashtags and emoji use encouragedNeed a smartphone to use
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Sample Instagram PostHave an
Instagram? Take a picture of this workshop and post it!
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Other Social Media PlatformsPinterest: curate links and resources in
categorized boardsTumblr: microblogging, content sharingGoogle+: similar to Facebook, helps with
Google rankingsLinkedIn: develop and maintain professional
connections
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Social Media AdvocacyUse social media as a way to build
momentum for important policy issues
#ADA25
#CIA4ADA
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Community Building on Social Media
#BecauseOfTheADAA grassroots Twitter and Facebook campaign to
celebrate the 24th anniversary of the ADA in
2014
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How to Create a Social Media Strategy
Choose which platforms you will focus onDetermine posting frequency
-Facebook: 1-2 times per day-Twitter: can be up to 5-10 times per day-Instagram: at least once during every event
Create a content calendar to help determine when to post updates
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Social Media Best PracticesFully fill in all bio/organization infoKeep text to the point, use longer updates sparinglyAvoid always using quotes - commentary is good!Include calls to actionDon’t allow social media platforms to auto-post to one
another, short and sweetUse relevant hashtags, don’t hashtag random wordsAlways tag other people/organizations when possibleRemember: trial and error is OKAY!
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Social Media ToolsGraphic Creation
-PicMonkey, Canva, RibbetPost Scheduling
-Hootsuite, Buffer, Facebook has its own scheduling tool
Saving articles and information-Evernote, Pocket
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Tips to Increase EngagementFollow relevant peopleRespond to peopleJoin Twitter chats and use popular hashtagsShare content from other people/ILCsAsk questions for followers to answerRun contestsHonor major holidays/anniversariesFeature community members in postsUse photos in posts whenever possible
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Using Social Media for OutreachImportant to remember that not all posts show
up in newsfeeds of people who like your Facebook page
You can create paid advertisements on Facebook and Twitter
Social media augments, but does not replace traditional outreach
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How to Handle Conflict on Social Media
If it is difference of opinion, perhaps engage people in thoughtful conversation
Don’t take it personallyRespond calmly and professionallyKnow when not to or when to stop engagingIt is okay to remove comments/block person
in really bad situations
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Social Media AccessibilityAlways include text descriptions of imagesInclude captions or find captioned audio contentConsider using trigger warnings on content with
difficult subject mattersUse plain languageKey Resource:
-Federal Social Media Accessibility Toolkit http://www.digitalgov.gov/resources/federal-social-media-accessibility-toolkit-hackpad/
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Follow Each Other!
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Thank you! Questions?Stay connected!
Emily Ladau-Facebook: Words I Wheel By-Twitter: @emily_ladau