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PRCA 3030Social Media and PRTrade Book Review
By Matt Mauney
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Naked ConversationsBy Robert Scoble and Shel Israel
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Robert Scoble and Shel Israel
At the book launch
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What did I learn by reading this book?
Blogging – it’s not just for your everyday peopleUtilize blogging to reach outHelping out the little guysBlogging do’s and don’t’s
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Blogging – it’s not just for your everyday
peopleThis book isn’t just about blogging, it’s about business blogging.
Provides an opportunity for businesses to outreach to their customers, receive feedback from their audiences, and provide an opportunity to “create conversations.”
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Utilize blogging to reach out
Blogging is different than other types of communication.
The six pillars of bloggingPublishable FindableSocialViralSyndicatableLinkable
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Helping out the little guys
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Blogging do’s and don’t’s
There isn’t a blogging rule book
However, you must maintain credibility if you want to be viewed in the most
positive way for your business
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What surprised me in this book?
DetailBenefits Laid back but informative
Dallas Mavericks owner Mark Cuban
Microsoft encourages employees to blog while Apple does not.
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What else do I want to know?Since this book was written in 2006, I
would like to read an update on this, as the authors take a look at some of the same examples and tell how business blogging has changed since this book was originally printed four years ago.
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Would I recommend other students to read
this book? I would especially recommend this book for any business or marketing students, as well as PR and communication arts students.
The College of Business Administration at Georgia Southern.
The College Communication Arts at Georgia Southern.
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Presentation by Matt Mauneye-mail: [email protected]
website: www.mattmauney.wordpress.com Follow me on Twitter: @mattmauney27