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PRECISION FARMING PROJECT
4. Marketing
Project Officer (Precision Farming and e extension)
Tamilnadu Agricultural University,Coimbatore ,641003
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Registration of Farmers Forum
Bargaining power
Negoitiating Power
Commercial Activity
Total Quality management
Market Study
Organised visits
Training to farmers of other districts
Self Sustainability
Develop linkages
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President Secretary Treasurer
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01.V.N.R Precision Farmers Association, Royakottai
02.Sarvothaya Precision Farmers Association,Saragapalli
03.Rajaji Precision Farmers Association, Thruchipalli
04.Sathya Sai Precision Farmers Association,Jaggeri
05.Annamalaiyar Precision Farmers Association,Jarugu
06. Bagalur Berigai Precision Farmers Association,Krishnagiri dt
07.MahatmaGandhi Precision Farmers Association, Dharmapuri
08.Molayanur Precision Farmers Association,Molayanur
09.Thiruvalluvar Precision Farmers Association,Morappur
10.Adhiyaman Precision Farmers Association, Somanahalli
Registered Associations
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Farm Record for future as per traceability and food safety standards
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Cochin Buyers and farmers Negotiations
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Michigan State University
on Supply chain management
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Farmers at SAFAL Market , Bangalore
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Farmers at Coimbatore Vegetable Market
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Farmers at COCHIN Market
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United India Assurance
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Buy back tie ups
M/s Global Green Company Gherkins
M/S Magritta Exports Ltd Vegetables
M/S Pazhamudir Nilayam Gr Vegetables
M/S Cochin Buyers Vegetables
M/S M/s Dole, (thru Barti) Beans & Peas
M/S Aditya Birla Musk Melon
M/S Safal Market Banana
M/s IFC Srilanka Ltd Vegetables
M/s Reliance Fresh Vegetables
Barti Telecom Dole Banana
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LOGO
Green Triangle
Promotion of Brand value
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Quality inputs
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First AGM Meet 28th June 2007
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3rd AGM meeting
25th June 09
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Distribution of the
Dividend to Share holders
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Exposure visit to
Jalgoan, Maharastra
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SWOC analysis thru Brain storming session…
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Secretaries of Agriculture
from 32 States in India
listen to Mr C. Boopathi
the Precision farmer
at New Delhi
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Exposure visit to Horti Expo and Azad Market at New Delhi
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Practical training at Fruit and Vegetable retail shop at Chennai
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Mr.T.Nandakumar, I.A.S Secretary Agriculture GOI
at Mega market Workshop , Hosur, 24th June 09
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Quantity
Quality
Uniformity
Time delivery
Corporate Capability Farmers’ Corporate
Quantity
Quality
Uniformity
Time delivery
Empowerment of Farmers’Forum
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Proposal :
Establishment of Farmers Own Megha Market
On Four lane Road Dharmapuri
And
Farmers Own Retail Markets
At
Bangalore and Chennai
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Rather than inputs and technology,
the secret of success lies in
preparing the Social capital, the farmers..….
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Fulfilled Objectives
• Achieved 60 to 100 % yield increase
Prepared the Farmers for Market led horticulture
Empowered the Farmers and Farmers’ Forum
Technically, Economically and Socially
….put in place the ………
Farmers’ Corporate (Farmers’ producer Company (ltd) with virtues of Corporate)
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Above All……..
the TNAU acknowledges with gratitude :
a. 400 Farmers of the Project who stood by the scientists
at all times of management of crop through drought,
downpour , hailstorm, endemic pests, viruses , diseases and heat
wave and the dedication of the members of the farm family who
in turn stood by the farmers
b. The whole hearted support of the District Collectors
c. The Confidence of the TN State Government
d. The Media and Press
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Thanks