Download - Precor
Jacob SpaconeShauna EvansRebeca Casterone
Jacob SpaconeShauna EvansRebeca Casterone
P.A.F.E.O• Purpose: To Inform New Bodies Gym that
they have ordered home-use equipment rather than gym-use
• Order LifeStep Model instead of DualAction Model
• Audience: Mr. Greg Waller (Owner of New Bodies Gym)
P.A.F.E.O • Format: Email response
• Evidence:
• DualAction: Home-use; not sturdy
• LifeStep: Gym model; features listed on email
• Organization: Indirect
Challenges• Scheduling Conflicts
• Writing the response using the Indirect Approach
• Determining what was the negative news
• Concerns about where to place the negative news
Final Response Letter• 1. Subject line doesn’t give away negative news
Final Response Letter• 2. Buffer using a polite opening
Final Response Letter• 3. Understanding Customer Needs
Final Response Letter• 4. Evidence • 5. Bulleted List
Final Response Letter• 6. Negative News
Final Response Letter• 7. Positive News & W.I.F.I.M.
Final Response Letter• 8. Call to Action
Final Response Letter• 9. The “You” Attitude Throughout
Final Response Letter• 10. Contact Info
Final Response Letter• 11. Chart