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Ralf Klinkenberg & Cindy Dustin
IntroducingPredictive Analytics Reimagined
with
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Today’s Agenda
• Brief Company Overview• High-value Use Cases• Accelerating the Predictive Analytics Lifecycle• Today’s use case: Churn Prevention• Live Demo• Q & A
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RapidMiner is #1 OPEN SOURCE
Leader 2016, 2015 & 2014
Gartner Magic Quadrant for Advanced Analytics Platforms
Strong Performer 2015
Forrester Wave on Big Data Predictive Analytics
Innovation Winner 2015
Wisdom of Crowds for Advanced & Predictive Analytics,
Big Data Analytics &End-User Data Preparation
#1 Open-Source Platform
2015, 2014, 2013
Data Mining & Analytics Software Poll
Modern Platform toTurn Data into a Strategic Asset
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Avoid RisksRisk Analytics
Unify internal and external data to holistically identify, analyze risk,
eliminate false positives & reduce the uncertainty of
outcomes, liabilities or losses
• Credit Scoring• Insurance Underwriting• Capital Planning • Stress Testing• Fraud Detection • Anti-Money Laundering• Rogue Trading• Cyber Security• Compliance
Increase EfficiencyOperations Analytics
Combine and analyze huge volumes of data in a fraction of
the time to identify potential anomalies or service
opportunities
• Supply Chain Optimization• Manufacturing Operations• Asset Performance & Utilization• Process Engineering• Capacity Planning• Call Center Operations• Retail Store Operations• Predictive Maintenance• IT Operations
HIGH VALUE Use Cases
Drive RevenueMarketing / Customer Analytics
Leverage the explosion of digital data to create true 360-degree
customer views & highly effective, personalized
interactions
• Customer Acquisition• Cross-sell/Upsell• Offer Optimization• Retention & Loyalty• Winback• Channel / Mix Optimization• Web Analytics• Pricing Optimization• Sports Analytics
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RapidMiner is UNIQUE
Open-Source Innovation
Cutting-edge data science platform designed for
the Big Data era
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Frictionless Operationalization
Prescriptive analyticscloses the loop between
insight & action
Lightning-FastData Science
Seamless orchestration accelerates predictive
analytics lifecycle
Self-Service Predictive Analytics
Effortless & guided design democratizes data science
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Speeds COMPLETE Predictive Analytics Lifecycle
PREP DATAQuickly connect, blend
and transform ALL data for BI &
Predictive Analytics
MODEL & VALIDATERapidly Prototype and immediately validate
predictive models
OPERATIONALIZEEmbed models directly
within business processes and data
visualization applications
ANY DATA SOURCE, ANY FORMAT AT ANY SCALE
ALL BUSINESS PROCESSES & DATA
VISUALIZATIONAPPLICATIONS
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Today’s CHURN PREVENTION Use Case
• Here is what we are going to cover:– Visual Design Process– Data Import & Prep– Wisdom of the Crowds– Model Building– Honest Validation– Operationaliztion
Marketing Automation and CRM
• Now let’s build the process !!
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DEMO
A Modern Platform toTurn Data into a Strategic Asset
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Q & A
Thanks for stopping by!
Start your free trial today @ www.rapidminer.com