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Standard YearbookLayout and Design
Layout LingoLayout Lingo
Yearbook pages are not designed page bypage but by spread
Use templates
The pica (6 picas = 1 inch, 1 pica divides into 12 points)
Gutter
Exterior Margins
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LayoutLayout
Elements of a SpreadElements of a Spread
Photographs
Headlines
Sub-Heading
Body Copy
Captions
White Space
Design Elements
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Elements of a SpreadElements of a Spread
Elements of a SpreadElements of a SpreadPhotographs Action Photographs – catch the eye and tell a story Reference Photographs – record important information Dominant Photo – 2.5 times larger than any other photo
Copy Usually 10 point type Not placed in large block but broken into smaller columns Copy can include listings, surveys and quotes
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Elements of a SpreadElements of a SpreadPhotos and Copy
Elements of a SpreadElements of a SpreadWhite Space Planned White Space – exterior margins and interior spacing Unplanned White Space – trapped white space
Captions Explain the content of the photos Placed around the perimeter of the spread
Headlines Primary Headline – 48 points or larger Secondary (sub) Headline – 14 to 16 point type
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Catching and Keeping EYESCatching and Keeping EYES
Centre of visual interest = Dominant photo
Reader entry points
Eyelines
Circuit of the page
Spread linkage
White space
Catching and Keeping EYESCatching and Keeping EYES
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Column DesignColumn Design Magazines and newspapers use columns to break up pages It gives a publication consistency It makes it easier to avoid trapped white space Any number of columns can be used, separated by one pica
margins Columns should remain consistent throughout the whole book or at
least the section
Laying Out A SpreadLaying Out A Spread
This is a fantasticcaption and is lettingthe reader know thewho, what, when,where, why and how.
This is a fantastic caption and isletting the reader know the who,what, when, where, why and how.
This is a fantasticcaption.
This is a fantasticcaption and is lettingthe reader know thewho, what, when,where, why and how.
This is a fantasticcaption and is lettingthe reader know thewho, what, when,where, why and how.
This is the storythat will tell thereader all aboutmy sisterJacqueline’s visitout west. This isthe story that willtell the reader allabout my sisterJacqueline’s visitout west.
This is the storythat will tell thereader all aboutmy sisterJacqueline’s visitout west. This isthe story that willtell the reader allabout my sisterJacqueline’s visitout west.
This is the storythat will tell thereader all aboutmy sisterJacqueline’s visitout west. This isthe story that willtell the reader allabout my sisterJacqueline’s visitout west.
FIRST TIMEFIRST TIMEOutWest
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General Page GuidelinesGeneral Page Guidelines
Use of columns
Use rectangular photos
Consistent internal margins
Consistent external margins
Should have dominant photo
Should have eye/horizon line
Peripheral white space
10 Rules of Design10 Rules of Design Establish your columns, font styles and interior and exterior
spacing Place your folios (if not already part of your template) Place your dominant photo Establish your eyeline (drag down guides) Decide where your body and headline will be placed Place your supporting photos Add captions around the perimeter of the placed photos Add your body copy, broken into columns and ensuring that you
have no trapped white space Create your headline – match them to the action in the dominant
photo and relate to your theme Stand back and look and check
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Before Spread is CompleteBefore Spread is Complete Is the spread set up with the right number of columns?
Does every element fit exactly into columns?
Are all the elements exactly one pica apart from one another?
Is all the white space planned, or is there an trapped white space?
Are there at most two bleed photos on a spread?
Is there a caption next to each photo and does it answer the 5W’s?
Is the copy and headline at the outside edge of the spread?
Does the headline match the action in the dominant photo?
Is there a clear and distinct eyeline in the spread?
Does it look good from five feet away? (switch to preview mode)
Final ReminderFinal Reminder
However you choose to design yourbook, just remember to
KEEP IT CONSISTANT!