Presentation ByMariha Khan (Leader)Maryam Dodhy (Co-ordinator)Syeda Tazeen HaiderAbdul Moiz FarooqHaris Hasan Jalali
INTRODUCTION TO MANAGEMENT
MISSION STATEMENT
Good gaming
Experience
Utmost priority to code of ethics and
maintaining healthy
environment
Gaming competitions
at higher level
Wide variety of
games
Small startup
based in Islamabad
Gaming competitions at country
level
Initially inter-
Islamabad gaming
competitions
5 people at Max needed for functioning of organization in the beginning
SCOPE
Branches in all big cities of Pakistan
Goal Definition
• Reduce overall budget costs upto 10% by 2015
• Increase market share upto 5% by 2017
• Increase revenues upto 20% by 2018• Increase customer satisfaction upto 5
pts by 2016
Communication
plan
Nature of communicatio
n
From
To
Frequency
Delivery Media
Solution
Continued…
Urgent issues
Employees/ Middle
managers
Middle managers/top
managers
When needed
Verbal/e-mail
Employees will contact middle
managers, Middle
Managers will contact Top managers
Financial Plan
Equipment Required• 1 Computer Server• 10 Gaming Stations • 10 PCs• 10 LCDs• 20 Computer Mouse• 18 Keyboards• 18 Headphones• 12 Office Chairs• 10 Gaming Desks • 3 NEON Lights• 1 Generator • UPS(after 6 or 7 months)• 2000 Flyers for publicity
LocationAny shop in basement of F-8 Markaz. Rent approximately Rs. 25,000 per month.
Continued…Item Price per piece
Uncolored A4 size flyers 2400 (500 pieces)
Computer server (used ) 45,000
Personal computers refurbished 20,000
Graphics card 5,000
LCD used 17 inch 4000
Mouse 450
keyboard 600
headphone 550
Office chair 3000
Gaming desk 3500
NEON light 800
Staff salary 15000/month
SWOT Analysis
Low priceDiscount packagesSnacks barGood seating capacityGood ambiance game variety
Difficult to attract customersVarious substitutes availableVarious competitors offering lower or similar pricesOther entertainment facilities nearby eg. cinemas, bowling, etc.Other hangout places nearby eg. parks, cafes, etc.
Introduction of new games monthlyIntroduction of new console gamesGreater variety of gamesOrganize gaming tournaments more frequently
Only one branchNo back-up for power outagesOnly computer games, no console gamesNo discounts on weekends
Strength Weakness
Opportunities Threats
Risk AnalysisS No. Risk Event Effect Pro-bab-
ility Impa-ct Risk Score Risk Rank Risk Owner Costs (Rs.) Mitigation measures
1. Natural Disasters Damage equipment, building 4 7 28 13 Haris Hasan Jalali 50,000
Choose a location which is not prone to natural disasters, take precautionary steps
2.
Computers and other equipment getting damaged
due to power outages
Loss of data 8 8 64 1 Mariha Khan 20,000
Buy an automatic generator, UPS;
choose a location where power outages
are rare
3. Increased competition Loss of customers 8.5 7 59.5 3 Abdul Moiz Farooq 35,000
Choose a location where there are no other gaming zones
4. Theft of equipment
Will have to buy more equipment which will waste
money7.5 8 60 2 Syeda Tazeen Haider 45,000
Choose a safe location; keep doors
closed and take safety precautions
5.Skills of staff
getting redundant
Staff will incompetent to handle business activities 4 7 28 13 Haris Hasan Jalali 22,000
Regular training workshops held for
staff members
6. Suppliers deliver faulty equipment
Wastage of money in fixing and buying new equipment 6 6 36 9 Abdul Moiz Farooq 15,000
Only buy from trusted suppliers; keep
alternative suppliers
7. Shop is not clean Customers will not come back 4.5 6.5 29.25 12 Syeda Tazeen Haider 35,000 Make regular inspections
8. Staff misplaces received supplies
Waste of money incase equipment gets lost 3 8.5 25.5 14 Maryam Dodhy 36,300 Train staff properly
Human Resource Management Plan
• At initial stages only one person is needed who will
have technical skills as well as managerial skills.• That person will look after the shop from 1pm to 12 am.
• Pay of that person according to market trends will be
20,000. After expanding the business some new posts will be required which are:
Post Salary
Manager or accountant 30,000
Technical staff for every branch 20,000
When we will be in position of holding gaming competitions at higher level then we will be requiring marketing staff as well.
Staff salaries are estimated as per market trends. Salaries of all employees are estimated to increase at 10% annually.
Organizational chart
TOP MANAGER
SUPERVISOR
FINANCIAL MANAGER
FINANACIAL
HANDLER
EQUIPMENT
HANDLER
Marketing Plan
Flyer
Logo
Future Predictions
Rs.100/hour. 10 PCs for 10 hours daily would mean an earning of Rs. 10,000 daily.
Monthly profit Rs. 100,000.
Monthly wear and tear for now is Rs.15,000.
Rs. 300,000Month
ly
Electricity bills and rent are Rs. 100,000 and Rs.
85,000 respectively.
Continued….
Enough money gathered to expand the gaming zone to 20 PCs in the next 4 months.
20 PCs and 15 hours daily on the average = Rs. 30,000 daily or Rs. 900,000 monthly. After calculation of Bills and maintenance profit will now become Rs. 650,000.
Recovered all the money we started within 5 months.
In next 2 months, we will have enough money to upgrade all PCs to Core i7 (which costs Rs.20000/system).
Increase our charges to Rs.150/hour and will remain so for next 4 months, operating at a profit of Rs. 900,000.
After 4 months, we would have earned Rs. 4,500,000 and we will be able to set up another gaming zone at a different and better place.
Forecasting
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Thank you!