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WEEKLY MARKETS & CONSUMERS
Presentation by Prof. Amar Nath Gupta
M.com.,LL.B.,FCS University of Delhi
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Consumers have somewhat free time in the evening
Vegetable Market at night
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Customers’ attention is natural
Sellers exhibit their products attractively
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Haggling is common in Weekly Markets
Women take keen interest in such shopping
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Sellers and buyers participate enthusiastically
Weekly markets are often decorated
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Most middle class and poor people purchase essential goods from weekly markets
Essential goods are available in plenty
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Prices are much cheaper than regular markets
Books are an added attraction for youngesters
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Special attraction during festive seasons
Decorative Material on sale
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An attraction for all types of customers
Other decorative material
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BOOKS: Special attraction for college students
Shops are growing larger in size
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Because of low prices, customers are naturally attracted
Attraction for school and college students
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There may be difference in size of shops and decoration
Situation is similar in villages & small towns
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Weekly Bazaars are also taken to be fun
Young Office-goers enjoy the scene equally
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Such scenes are common in most of the Weekly Markets
Scene from Lajpat Nagar Weekly Market
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But consumers have to be careful about the quality of eatables.
Food items are also common
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Most of the vendors and their labour use mobile phones.
Use of mobiles is common
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The satisfaction from haggling is evident from customers’ faces
GOSSIP after shopping from Weekly Markets
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People from all castes, religion and educational background take interest in Weekly Markets
Caste & religion – NO BAR
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Mostly assumed to be care-free shopping
A common scene in Weekly Markets
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Poor people still have something to search for.
Scene after the weekly day is over
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Prices are not fixed and haggling is common Cash Memos are not kept or issued by the
vendors After purchasing, customers are also not
careful about proof of purchase from a particular vendor
Regulatory environment is almost absent Both – vendors and consumers are carefree Because of the above features, Consumer
Protection Act, 1986, may not be invoked in most cases.
Salient features of Weekly Markets
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Self-care regarding quality and quantity of products, which consumers purchase
Try to get cash memos, visiting cards, brochures of the products, wherever possible
Get permanent addresses of the vendors by assuring continued relationship
For cheating, fraud, etc., criminal proceedings may be initiated by lodging complaint with police & local authorities
Precautions which may be taken by consumers
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Presentation by:
Prof. Amar Nath GuptaM.com.,LL.B.,FCS
SLC(M), University of DelhiMob. 98713-59739
Email: [email protected]
THANK YOU
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