Download - Presentation for National Freelancers Day 2011 for PCG

How YOU Can Get More FreelanceBusiness Using Social Media

Colette Mason

23rd November 2011 – National Freelancers Day, UK

Social MediaMarketing?Why YOU ShouldGive a %#@£

Marketing is

all about

going

"where the

bodies are"

Facebook 700 MillionLinkedIn 120 MillionTwitter 200 MillionYouTube 490 Million

Agencies and

businesses

are finding

people

in new ways

How to Find

Opportunities

http://www.tweetdeck.com

Tweetdeck

and Hootsuite

are great tools

for

tracking who’s

looking for

help

You can follow

latest trends

in your

industry

http://www.tweetdeck.com

http://www.twellow.com Tips for growingyour following

http://www.twellow.com

Facebook pages/groups

LinkedIn groups/discussions/Q&A

Some of my

Social Media

Marketing

Results

http://www.twitter.comTwitter:

£14,000

Order

http://www.google.co.uk/imgres?imgurl=http://sf-im101.info/images/twitter-icon.png&imgrefurl=http://sf-im101.info/&h=256&w=256&sz=14&tbnid=2iZ6HO80ZxYpGM:&tbnh=111&tbnw=111&prev=/search%3Fq%3Dtwitter%2Bicon%26tbm%3Disch%26tbo%3Du&zoom=1&q=twitter+icon&hl=en&usg=__mWZpLXyC3ukIZzUZ50GVXcHSJrc=&sa=X&ei=K82lTdTJCo25hAf41qnVCQ&ved=0CCUQ9QEwBQ

http://www.facebook.com

Social Proof

http://www.facebook.com/photo.php?pid=336623&id=100000534415218


National and

International

Opportunities


Keep in touch with "connected" people

http://www.linkedin.com

Keep in touch

with

existing

customers

and contacts

• Usability study on air freight rates calculator– 10 days consultancy

Social Media

Do’s and

Don’ts

How to Get Started

• Create an online presence/brand that reflects who you are

• Get a good quality photo

• More details is better than less

• Get testimonials

• Pick a relevant memorable name

• Listen first act second

• Start building then maintain your following

How to Get Started

• Be authentic

• Individualize your approach

• Share interesting stuff

• Focus on substance

• Don’t be overly promotional

• Monitor profiles for around 10 minutes a day andinteract with your followers and profiles of otherpeople you value

Authority Websites

How toTurbochargeYourOpportunities

Set Up an Authority Website

Create a

Strong

Credible

Personal

Brand

Connect

with

Colette

Connect with Colette

• Social Media

• www.facebook.com/ConnectWithColette

• www.twitter.com/colettemason

• www.linkedin.com/in/colettemason

• Websites

• www.socialmediasuccessin7days.com/free

• www.colettemason.com/nfd

How YOU Can Get More FreelanceBusiness Using Social Media

Colette Mason

23rd November 2011 – National Freelancers Day, UK

Download - Presentation for National Freelancers Day 2011 for PCG

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