Presentation of Marketing Project

Course: International Marketing Instructor: Saad Ahmed Javed

Total No. of students = 41

Members in each Group = 4 – 5

Total No. of Groups = 10

Time available to each group = 12 – 15 minutes

Maximum Marks = 10

Grading Criterion:

i. Content & Literature Reviewii. Confidenceiii. Time Managementiv. Team Managementv. Novelty (Uniqueness)

Each student will be graded individually. There is no need to come in formal dressing due to weather.

GROUPS TOPICS DATEA Forms of International Marketing **B Marketing – A Key Agent of Societal Change **C International Issues & their repercussions on Marketing firms & their

strategies**

D Importance of World Trade in International Marketing **E Role & Characteristics of Multinational Corporations in International

Marketing context**

F Role of Market Characterizes in shaping International Marketing ***G Forms of Market Integration & Examples ***H Environments surrounding International Marketing ***I Ethical Issues in International Marketing ***J Opportunities & Challenges in International Marketing ***K Dimensions of International Marketing **

** means “during second lecture after Ramazan”

*** means “during third lecture after Ramazan”

Email the soft copy of your presentation (MS PowerPoint) to the instructor a day before the presentation.

Detail of Groups is Given Below: