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Presentation
revolution Changing the Way the World does Presentations
By sCott B. sChWertly
Hid /Show m usI o next
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Im dissatisfed. Even more so I am dist rbed, and yo s o ld be as well.
today w liv i a busi ss cul ur ha abus s h ar a d sci c o public sp aki g v ryday.
W pow r up our PCs (Macs, i w r lucky) a d pr s poorly pr par d a d hid ously d sig d
pr s a io s o audi c s who wa o b i spir d bu v r g ul ll d.
I is a busi ss clima wh r Pow rPoi is h orm a d r adi g rom your slid s is s a dard.
I is a busi ss clima wh r aiml ssly pulli g a audi c is r gular. I is a busi ss clima
wh r was i g a i dividuals im is a giv . I is a busi ss clima ha is losi g ou o i spiri g
a d mo iva i g o h rs o mak a di r c or v cha g h world.
ev ry ma a d woma has h oppor u i y o mak a di r c wh public sp aki g. A r all,
wha o h r ac ivi y i li allows you h cha c o s a d i ro o a group, crowd, or s adiumull o a ious lis rswa chi g, wai i g, r ady o h ar you? I ca b a v ry mpow ri g p ri-
c . tak adva ag o i . Liv i . Br a h i . C ange t e world one presentation at a time.
ev ry p rso has a dr am o mak a di r c o mak a impac o cha g h world. U lock
h pow r i you. O ly h will you b abl o grow i o v ry hi g you ar capabl o b comi g
a p rso who is raordi ary.
O ly a w hav app d i o h ir raordi ary abili i s. th y ar h hi k rs, h r volu io ari s,
a d h o co ormis s who hav com a d go b or us. th s ar h m a d wom whocra d sp ch s ha mad v ry ma , woma , a d child dr am gr a dr ams a d b li v ha ma -
ki d is capabl o almos a y hi g. each o o us is a pow r ul cr a io a sourc o ligh , hop ,
lov , a d co vic io ha ca co ribu b yo d a y hi g imagi abl . th u s io is: wh r is ha
co ribu io ? Who is cha gi g h world oday? Why is i you?
Its time to start a presentation revol tion. Its time to be a rebel.
Keep on raging
To sTop The aging.
Dale Carnegie
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Accordi g o h dic io ary, o r b l is d d as: o r sis or ris agai s som a t ority,
control, or tradition. I a busi ssp rso wa s o cr a a l gacy a d succ d a givi g
a pr s a io , h or sh ds o r b l agai s all hr . H r s how:
A t ority: L s ac i mos pr s a io s ha ar giv i h corpora viro m ar
giv by hos i au hori y. this i clud s ma ag rs, cu iv s, a d board m mb rs. Mayb
you ar o o h m. Mayb you ar o . How ma y im s hav you b i a pr s a io wh r
a cu iv or your boss has s pp d up o h podium, aiml ss a d almos i s cur , wi h
o hi g good o say? I do s hav o b his way.
Control: A gr a pr s r k ows how o ak comma d. A rribl pr s r k ows how o
co rol. th r is a sig i ca di r c b w comma d a d co rol. Comma d is abouguidi g a d dir c i g. I is providi g a viro m wh r h audi c has ai h a d rus i
k owi g wh r you ar aki g h m. Co rol is orc ul. I s pushy a d i ur s p opl away.
Figh h vils o co rol.
Tradition: Do you lov hos corpora mpla s? nobody lik s h m, y all compa i s
s m o us h m. Br ak ou o h radi io al a d ry som hi g w. P rhaps you should
us larg visuals a d mi imal . Mayb v o visuals a d jus a dy amic p r orma c .
Your audi c will appr cia i . I promis .
A presentation rebel should r ally b d d as som o who:
Revolts agai s h ordi ary a d gh s or cha g . A r b l engages wi h h p opl a d world
arou d h m hrough ir l ss co ribu io . H or sh bestows h ir k owl dg a d shar s h ir
gi s wi h o h rs, which i ur eq ips h ir lis rs wi h h ools, k owl dg , a d r sourc s
d d o h lp h m grow a d b com raordi ary. A d mos impor a ly, a r b l lives li o
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h ull s . I h words o a wis ma , h y u d rs a d ha li is o a go o mom ,
bu a g o mom .
You d o b a mav rick wh i com s o pr s a io s. You d o gh agai s au hori aria
gos or mayb v yours l . You d o comma d, o co rol, a d you d o br ak radi io .
By doi g h s hi gs, you hav b com a r b l wi h a caus a good caus .
ev ry r volu io a d caus wor h gh i g or co ai s d p roo sa purpos a d missio . R b llio
is abou cr a i g cha g som im s o br ak w grou d, a d a o h r im s, o g back o h
s ar i g poi . I his cas , i s h la r. th a ci Gr k philosoph r, Aris o l , augh abou h
ss ial ss o hr pr s a io compo s. th y ar hos, pa hos, a d logos.
Et os th abili y o h pr s r o s ablish cr dibili y wi h h audi c .
Pat os th abili y o h pr s r o display a d arous passio wi h h audi c .
Logos th abili y o h pr s r o mpli y h s a ur o a p r wi h h audi c .
All hr co c p s r uir gri , d rmi a io a d hard work. th y ar abou buildi g rus ( hos),
wi i g p opl (pa hos), a d d liv ri g r sul s (logos). Wha r b l b haviors ca ur our worldarou d? I mod r rms, h s basic compo s ca b accomplish d by a r b llious approach o
h co , d sig , a d d liv ry o a pr s a io . I you ar lock d i o pr s a io co ormi y,
pr s a io r b llio is h k y.
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CONTENT
B ild it in a Crockpot
B low is a ip o k p i mi d h im you s ar pr pari g or a pr s a io . trus m ,
youll b co sid r d a o co ormis jus by pr pari g i h righ way.
A wi i g pr s a io mus b w ll hough , br w d o , a d dr am d o . I ak s im . I ak s
r s arch. I ak s pa i c . You ca build a m morabl pr s a io i a i s a . th r or , i ca
b pr par d i a microwav . A gr a pr s a io mus b buil i a crockpo .
All h gr a hi k rs a d pr s rs ha hav com b or us sp m iculous hours cra i g h irmas rpi c s. I you wa o cr a a l gacy, you mus sp d h righ amou o im cra i g your
sp ch. Our a os co d cul ur , wh r im is our mos pr cious ass , mak s i di cul o pr par
accordi gly. How v r, h r is o uick . Prac ic is h mo h r o skill. I ca mphasi mor o
h co c p ha i l or k owl dg will o sav you wh public sp aki g. O ly ru pr para io
cr a s h co d c ha will abl you o succ d.
A Lesson rom Mr. Ron B rg ndy
I h movi , Anchorman , Will F rr ll plays h ob o ious, s l -c r d, bu surprisi gly lov abl
a chorma am d Ro Burgu dy. I you hav had a cha c o s h movi , Ro is h l ad
a chor or KVWMCha l 4 n ws. H liv s i a im b or cabl wh h local a chorma
r i d supr m wh p opl b li v d v ry hi g h y h ard o tV. this was a ag wh r o ly
m w r allow d o r ad h ws, a d i Sa Di go, o a chorma was mor ma ha hr s his am was Ro Burgu dy. H was lik a god walki g amo gs m r mor als; h had a voic
ha could mak a wolv ri purr a d sui s so h y mad Si a ra look lik a hobo.
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Ro is a mp i g o woo V ro ica Cor i gs o (play d by Chris i a Appl ga ), his u ur co-a -
chor. th co v rsa io b gi s wi h Ro aski g, Do you k ow who I am? V ro ica: no, I ca say
ha I do. Ro r spo ds: I do k ow how o pu his... bu , I am ki d o a big d al.
this shor sc r mi ds m o h circums a c ha mos cu iv s a d busi ss pro ssio als
g rapp d i o wh pr pari g or a pr s a io . th y l ha h ir 20+ y ars o busi ss p ri-
c or cou l ss hours o cu iv coachi g imply ha h y d o pr p im b or pr s i g.
U or u a ly, h r ali y o public sp aki g is ha pr para io is h mos impor a ac o a y
gr a pr s a io . I s ama i g how a c iv pr s a io ca d liv r mor r sul s ha a ir
y ar slavi g b hi d h d sk. Pr s rs d o ak pr p work s riously. Pr par a d h pr par
som mor . I may mak h di r c b w o sal a d a v ry larg bo us.
ReVOLt: DeFY tHe HABItS OF eGOMAnIACS, AnD PRePAReLIKe It IS YOUR FIRSt AnD LASt PReSentAtIOn.
T e 333 R le
A r b l k ows how o pr par or a pr s a io . H or sh liv s a d di s by som hi g I lik o callh 333 Rul . this co c p is simpl a d h hallmark o a cap iva i g a d m morabl pr s a io .
3 goals: R m mb r h l sso rom Aris o l . Build rus . Wi p opl . D liv r r sul s.
3 stages: ev ry pr s a io has a s ro g b gi i g, middl , a d d. I o h r words, i has a pow-
r ul i roduc io , body, a d co clusio .
3 points: B or you pick-up a wri i g u sil o s ar your pr s a io ou li , d h hr
ak aways you wa o l av wi h your audi c . thr poi s. no mor , o l ss.
333. Simpl , is i ? I s h r b l way.
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DESIGN
Nobody Does It Better
I 1977, Carly Simo had h r hi so g, Nobody Does it Better , p ak a #2 o h Billboard char s.
You may r m mb r h op i g li a d chorus:
Nobody does it better
Makes me feel sad for the rest
Nobody does it half as good as you
Baby, youre the best
this so g was obviously wri abou lov a d o public sp aki g, bu did you hi k Baby,
your h b s abou h las p rso ha pr s d o you? Probably o . I did . W r h y
a r b l or a ollow r?
Joh F. K dy o c said, th o ly r aso o giv a sp ch is o cha g h world. each day h r
ar abou 30 millio pr s a io s giv across h cou ry, a d i s hard o imagi ha h s
pr s a io s ar posi iv ly cha gi g a d impac i g liv s. th yr probably di g liv s du o h
ov rus o Pow rPoi a d bull poi s. I all s rious ss, h r is cl arly a lack o pr s a iorai i g i Am rica.
L s cha g i b caus Baby, do you wa o b h b s ?
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W os one o t e Best?
You may k ow o a coll g dropou who p rim d wi h drugs a d as r r ligio s a d was
h mos u lik ly ca dida o r volu io i h Am rica compu r i dus ry.
His am is S v Jobs.
Cr di is righ ly du o h ma b hi d h machi . I h ir arly w i s, S v Jobs a d his li -
lo g ri d, S v Wo iak, s ar d Appl i Jobs garag , maki g p rso al sacri c s, i cludi g Jobs
Volkswag va a d Wo iaks sci i c calcula or, o s ar h ir busi ss a d apply h ir id as.
Wi h much work, d dica io , a d p rsis c h y w r abl o cr a a r volu io ary machi ha
has ow cr a d v mor pow r ul li sio s wi h h iPod a d itu s.
Cl arly, S v Jobs has mad a drama ic impac o h world. His abili y o look ou sid h bo has
allow d him o m rg as a promi l ad r a d hi k r o our im . As a coll g drop-ou , who
buil h p rso al compu r i his garag , S v Jobs, was h mos u lik ly ca dida o r volu io -
i a d cha g h world.
BeStOW: APPLe MADe AnD COntInUeS tO MAKe MeAnInGtHROUGH ReVOLUtIOnIzInG tHe COMPUteR InDUStRY.SteVe JOBS MAKeS Me AnInG, ADDS VALUe, AnD CHAnGeStHe WORLD eVeRYDAY, nOt OnLY tHROUGH HIS PRODUCtS,BUt ALSO BY HIS ABILItY tO SPeAK In PUBLIC AS WeLL.
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Dissecting Steve
Wi h v ry w i ova io , S v Jobs g rally a ou c s Appl s w upgrad s a d improv m s
rom h Y rba Bu a C r or h Ar s th a r i Sa Fra cisco. Duri g a r c pr s a io ,
wh discussi g cha g s o h iPod amily a d itu s, his choic o visuals was simpl a d s u -
i g, jus lik h produc s h cr a s v ryday. His approach was co v rsa io al, casual, a d
s raigh o h poi wi h bi s o humor. All i all, h pr s a io , lik all o his o h r cr a io s,
was a as ic. So wha mak s him so good? th s w s c io s will u pack his cra .
No Cl tter
BJ Bu o a d Ma h w Ragas wro a c ll book o bra di g a w y ars ago. I is i l d
The Power of Cult Branding: How 9 Magnetic Brands Turned Customers into Loyal Followers (and Yours Can, Too!). th book simply addr ss d 9 o Am ricas cul bra ds. this lis i clud d Appl ,
Li u , Harl y-Davidso , WWe, Volkswag , Va s, Oprah, S ar tr k, a d Jimmy Bu . th b au i s
o h s cul bra ds ar ha h y di r ia , ak risk, a d s ll li s yl .
I do wa o g oo caugh up i h d ails o cul bra di g. Obviously, a whol book ca b
wri o h opic. How v r, wh you ak a look a pow r ul bra ds such as h o s m io d
abov , h r is o u i yi g compo . th y all hav o visio , m ssag , a d purpos . th r is
o clu r. this rul also appli s o pr s a io slid d sig . no clu r.
B llet Points Kill
I you ar looki g or a uick a d asy way o disco c yours l rom h audi c cr a bull
poi s h im you us Pow rPoi . Bull poi s mak p opl wo d r why h y should b
lis i g o you i h y ca r ad wha s b hi d you. th l sso h r ... Do us h m. Public sp ak-
i g is all abou co c i g wi h p opl . L h m co c wi h you a d o wi h h words b hi d
you. Your visuals should o ly aid your pr s a io , o guid i .
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Wh h r you ar a acili a or, rai r, or k y o sp ak rp opl ar comi g o h ar you sp ak a d
o r ad h words b hi d you or i ro o h m i a ha dou . H r is a ampl o how slid s
should b do i you choos o us pr s a io so war :
T e Wrong Way
O his slid you s h mai h ad r Jack lov s his Dog. thr poi s ollow his h ad r:
1. Jack has a dog. 2. His dogs am is P y. 3. P y is a pug.
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T e Rig t Way
O his slid you ac ually g o s P y h dog Jack lov s. Do you s a d l h di r c ?
no ic how h mai poi (P y h pug) is giv sp cial ocus. I b com s m morabl a d o
buri d amo gs o h r poi s.
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enGAGe: DOnt MAKe tHeM tHInK.
Slid s should acc h sp ak r ra h r ha co rol h sp ak r.
Baby, Yo re t e Best
Do you wa o b lik S v ? You ca b . Prac ic h s laws o simplici y. Youll s a d l
h di r c a d your audi c will oo.
ReVOLt: CHAn Ge YOUR PRe SentAtIOn PAR ADIGM,AnD YOU WILL CHAnGe tHe WORLD.
S i h oppor u i y o mak a di r c hrough your choic o slid s, color, a d pic ur s.
B cr a iv ! B yours l ! B a r b l!
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DELIVERY
T e Power o Yo
Wha do a f a, pig, s owma , s mi- ruck, a d school o sh all hav i commo ?
A y id a? th y ar all h Dis y charac rs o Joh Ra b rg r, also k ow as Cli rom Cheers .
O o h mos impor a rai s o a y gr a pr s r is havi g a au h ic voic . I s abou
b i g dis i c ly you.
All o h charac rs by Joh Ra b rg r sou d h sam . th y ar dis i c ly Joh , a d all arjoyabl . You d o b you. no aki g allow d.
O c you d your au h ic voic , you will b abl o s ablish cr dibili y.
eqUIP: ReSPeCt tHe tIMe YOUR AUDIenCe InVeStS In YOU.GIVe tHeM SOMetHInG OF VALUe ALWAYS.
th b au y o Am ricas i rs a s always i rigu s m . th r ar millio s o cars drivi g a sp ds
o 70mphsom im s upwards o 80, o ly s para d by pai d dash s i h road a d a w i ch s
o spar . I s r ally ama i g wh you hi k abou i .
Livi g i a m ro ar a, I pu my li i o h r p opl s ha ds v ry si gl mor i g wh I driv i o
work. Why do I do his v ryday wi h o ar or h si a io ? trus . I rus hos arou d m . I hav
co d c ha h y will accomplish h ir ask o commu i g wi hou bri gi g harm o m . I rus
h m a d h y rus m .
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Wh p opl walk i o h ar you sp ak, h y giv you rus jus as p opl do wh h y hi h road.
U or u a ly, mos sp ak rs do k ow how o mai ai ha rus a d los cr dibili y uickly,
o wi hi h rs w mi u s or v s co ds o h ir pr s a io . es ablishi g a d mai ai i grus is h mos impor a compo o a y pr s a io . As m io d b or , p opl a urally
giv i , bu k pi g i is h hard s ask. H r s how o mai ai i :
Be Gen ine: Simply, b yours l . Audi c s ca uickly ll h di r c b w a p r a d
a ak r. B r al. B ru . th audi c will appr cia i . D v lopi g rus hrough g ui b havior
wi h your audi c is h hard s bu mos r wardi g hi g you ca do wh commu ica i g wi h agroup.
Be Fact al: Show s a is ics, graphs, char sa y hi g o h lp solidi y ha you k ow wha you ar
discussi g. Cr dibili y com s i s a ly wh your audi c p rc iv s you as a p r . Pr s your
ac s bu proc d wi h cau io h r is a gray li b w pr s i g oo much a d oo li l i or-
ma io . Say oo much a d y s will gla ov r. Say oo li l a d p opl will hi k you ar a pos r.
Be Giving: Li is abou co ribu io . I s abou shari g wi h h mass s. A gr a pr s r uips
his or h r lis rs wi h h ools, k owl dg , a d r sourc s d d o h lp h m grow. P opl
wa o walk away wi h som hi g o valu . Provid h m wi h som hi g ha i h r mo iva s,
cha g s, or improv s h ir li .
BeStOW: ReBeLS ReALIze tHAt nOtHInG IS MORe SAtISFYInGtHAn GIVInG. GIVe AnD ALL BeneFIt.
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th im you pull ou o h driv way, r m mb r ha rus is wha k ps you a d h p opl
arou d you movi g. Wi hou rus , w would all b hidi g i our hom s. P opl rus you.
Do ak adva ag o i . U lik h co ormis s o oday who build u m morabl pr s a io s,a ru r b l s ablish s a d mai ai s cr dibili y.
Feast On It
Mos pr s a io s oday ar asy o org . th k y obj c iv wi h d liv ry is o cr a m morabl
pr s a io s. thus, i h r is o ly o hi g you r m mb r abou d liv ry, r m mb r his co c p .
I is call d h Chow t ch i u . try his m hod h im you sp ak i public. I will i cr as
m mory a d r io l v ls.
A gr a pr s a io is lik a abulous hr cours m al. I o h r words, i is lik gr a chow. thi ko your avori r s aura . Wha did you a ? P rhaps som l mig o , riso o, or mayb you
joy d a ic glass o chardo ay. no ma r wha i was, Im sur i was d licious. A gr a pr s -
a io is laid ou h sam way.
Starter: A cap iva i g pr s a io has a s ro g op . Mayb i s a s ory. P rhaps i is simply ask-
i g a u s io . Wha v r i may b , i ds o b cap iva i g.
T e Main Co rse: Your r (body) ds o b favor ul a d gagi g. I should also b simpl ,
a d asy o dig s .
Dessert: Your di g ds o b as s ro g as your op . th r is a old sayi g amo gs ac ors:
By h ir ra c s a d h ir i s shall y k ow h m. e d s ro g or you risk losi g cr dibili y.
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C ange t e World
Gr a pr s rs build rus , wi p opl , a d d liv r r sul s. th s ar h habi s ha s ablish h mas ag s o cha g . th r or , h y cr a liv s ha o h rs wa o docum .
A book abou youwould you buy i ? Is your li i r s i g ough ha som body would wa obuy a book abou you? Lik h U2 so g, Original of the Species, s a s, You ar h rs o o yourki d. You ar u i u a d h r is o o ls lik you. Liv wi h passio oday.
LIVe: tHInK OF tHe GReAtSMLK, JFK, AnD LInCOLn.tHeY LIVeD AnD SPOKe WItH PASSIOn. tHeY CHAnGeD tHeWORLD. WHAt WILL Be YOUR LeGACY?
Passio u ls cha g . Cha g h way you pr s a d you ca pr s cha g o h world. Sowha ca you do o build passio or add valu o your li , your r la io ships, your job, a d yourworld? Cr a impri s oday. Mayb you d o s ar small. A rick I l ar d o oo lo g ago was
o k p v p i s i my pock . A h b gi i g o h day, you s or h m i your righ pock .each im you do som hi g raordi arymayb s p ou sid your com or o , call a old
ri d, say hi o a s ra g ryou mov a p y o h o h r pock . tra s r all v a d you havdo mor gr a hi gs i o day ha a ordi ary p rso do s i a mo h. Do his daily a d youwill p ri c h wo d rs o compou di g. Do his lo g ough a d you may hav a li wor hdocum i g.
Succ di g a pr s a io s is h sam hi g. By b comi g a r b l, you d w ways oma imi your co , d sig , a d d liv ry ch i u s v ry day. Do his mo hly a d you willmak a di r c . Do his a ually a d you will cha g h world. th r is pow r i r b llio .
T e q estion yo need to address today is simple: Do yo want to c ange t e world?Join t e presentation revol tion.
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ABOuT ThE AuThOR
Sco Schw r ly has lov d givi g a d h ari g pr s a io s si c h gav his rs big sp ch i h
7 h grad . Sco has sp h las igh y ars worki g or l visio work a lia s h lpi g h mcr a s ory- lli g visuals a d has work d i mark i g or bo h h priva a d public s c or. H
has a B.A. i Commu ica io s a d a M.B.A. rom Hardi g U iv rsi y. H lpi g you build, d sig a d
d liv r cap iva i g pr s a io s is his passio . H curr ly s rv s as bo h Fou d r a d CeO o e hos3 Commu ica io s a d is h au hor o h blog, www.pr s a io r volu io .com .
SEND ThIS
Pass alo g a copy o his ma i s o o o h rs.
SuBSCRIBE
Sig up or our r - wsl r o l ar abou our la s ma i s os as soo as h y ar availabl .
BORN ON DATE
this docum was cr a d o Ju 6, 2007 a d is bas d o h b s i orma io availabl a ha im .
Ch ck h r or upda s .
info
ABOuT ChANGEThIS
Cha g this is a v hicl , o a publish r.W mak i asy or big id as o spr ad.Whil h au hors w work wi h ar
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