Alain BidjeranoDirection communications interactives

Marketing has always been to win the moment now It 's in real time

Fans are not advocate142 fans = 1 advocate

Extrinsic award + Intrinsic award

Social network how to get fan spread your message

Affinity, Intent & the War for Marketing Dollars

Affinity, Intent & the War for Marketing Dollars

The Next Big Thing Is Not a Gadget

Redefining the creative brief to an experience brief defining consumer beliefs and behaviorsFor agencies it's not and ecosystem it's a mess. Brands should own the brief and be coherent with all agencies.Analysis for marketer is getting

more interesting : single channel ROI measurement is deadMarketing, product creation, service and content seems all coming or colliding together

Shift from advertising to engagement

Social is the best for brand marketing

Web advertising is not good for branding

How does It scale for brand marketers?Shift from mass communication to mass communicators

What Marketers Should Ask Themselves About Social