TREVOR HALDENBYDESIGNER / STRATEGIST / TIME TRAVELER
@TREVVER [email protected]
APF PRODEV SEMINAR 2014
I design experiences that
bring futures to life for audiences who want to
explore , interact , and
play a part.
Elenna Mosoff
Trevor Haldenby
David Fono
Byron Laviolette
Play TheoristGame DesignerFuturist + DesignerCreative Director
Our Areas of ExpertiseGame Design
& Game TheoryStrategic Foresight
Experience Design
Theatre Production
Transmedia Storytelling Worldbuilding
Emerging Technologies
Ethnographic Research
Lateral Thinking
Event Execution and Management
Talent Management
Team Facilitation
Jessica’s five-year-old daughter Chan is in the other room, screaming in broken Mandarin at the Paint-Like-Me app on her tablet as it struggles to customize thousands of open-content art history lessons into one just right for her. NuLook picks up on the tantrum, briefly confused by the presence of another language, and instantly switches the interface on Jessica’s phone into a swirl of Chinese characters. Jessica sighs. These new tools of design may be inclusive, but they can be frustrating as hell when your kid is a different kind of artistic genius (in a different language) every three months. And this is only the beginning. In an era of open- source education, Chan’s curricula and diploma are as likely to be influenced by her family members, future global competitors, and Global Happiness Index score as by grades on her final exams...!
Written Scenarios!What might happen in the future?
http://www.newmedici.com/2010/06/21/the-reboot-of-transmedia-content/
Transmedia STORYTELLING
Spreadability vs. DrillabilityContinuity vs. Multiplicity
Immersion vs. Extractability
WorldbuildingSeriality
SubjectivityPerformance
7 Core Concepts of Transmedia from Henry Jenkins
http://henryjenkins.org/2009/12/the_revenge_of_the_origami_uni.html
Build a STORY WORLD, not a single narrative.
Spread the STORY across MEDIA ECOLOGIES.
Engage AUDIENCES and PARTICIPANTS as CREATORS and CURATORS, not Consumers.
The 3 Design Rules of Transmedia Storytelling
Build a FUTURE WORLD, not a single scenario.
Spread the SCENARIO across MEDIA ECOLOGIES.
Engage STAKEHOLDERS as CREATORS and CURATORS, not just Clients.
The 3 Design Rules of Transmedia Scenarios
The global leader in human-centred lifestyle biotechnology.
@ByoLogyc www.ByoLogyc.com
BRXWe've set up this clinic to offer you a free ByoRenew 2.0 pill.
ByoRenew 2.0 acts as a "vaccine" against BRX, protecting you
from the inside out. In order to beat BRX, we need consumers like
you to be smart and responsible about protecting yourself. Coming
here tonight to take ByoRenew 2.0 was the right choice.
We've also created the SCD
(Sanitation & Containment Division),
a special operations arm of ByoLogyc
dedicated to isolating BRX in the
Toronto community and ending its
exponential spread.
AT THIS POINT, WE DO NOT BELIEVE THAT BRX IS HIGHLY CONTAGIOUS OR FATAL.
AND IT IS SPREADING
BRX is a virus created by the online terrorist organization
known as EXE. They created BRX by sabotaging ByoRenew, a
revolutionary drug created by ByoLogyc that has the potential to
change the world. But while ByoRenew heals and protects, BRX
mutates and destroys. By now, as many as twenty thousand people
worldwide are infected with BRX. Many of these victims are in
Toronto, the centre of the outbreak and home to ByoLogyc's
global operations. Symptoms of BRX are wide-ranging and
unpredictable. Chances are that you already know someone
who is an unwitting victim.
BRX?
BYOLOGYC ISHERE TO HELP
WHAT IS
BRX is difficult to diagnose, as symptoms vary substantially
between patients. This is a result of ByoRenew's unique
XNA-based architecture that enables it to adapt to fit the
needs of individual users. Are you experiencing nasal
congestion? That could be BRX. Are you experiencing a
seizure? That could be BRX too.
Evidence suggests that BRX most commonly targets the
brain, producing symptoms that manifest throughout the
nervous, endocrine, and endocannabinoid systems. But don't
worry too much, the dangers aren't as extreme as they might
seem. You may only experience personality distortion, blurry
vision, a craving for high-calorie food items, and fatigue.
BRX: SIGNS AND SYMPTOMS
“The Mission Business gave us a view not only into what we want from our new technologies, but why we want it. !It’s one thing to read a science fiction short story about the future or a comic book based on science fact that explores the human implications of science, but it’s very much another sensation when someone hands you a science fiction prototype and asks you to put it in your mouth. !That’s what imagining the future can do. It’s the role that science fiction prototyping can play in the design of the future, the design of all of our tomorrows.”
Brian David Johnson, Intel’s Futurist reviewing Shadowfall for Computer Magazine
TREVOR HALDENBYDESIGNER / STRATEGIST / TIME TRAVELER
@TREVVER [email protected]
APF PRODEV SEMINAR 2014