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the Digital SelfPersonality in the Age of DiSoMe
@giannicatalfamo
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How many passwords do you have?
KEYS
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KEYS
How many of your passwords are identical?
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How many of your PINs are your birthday?
KEYS
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Here comes Facebook, these are my friends
CONNECTIONS
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...and my business contacts on LinkedIn
CONNECTIONS
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and my followers on Twitter, Quora, Pinterest, ...
CONNECTIONS
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Text I write...
CONTENT
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Pictures I take...
CONTENT
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Movies I shoot...
CONTENT
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IDENTITYSOCIAL GRAPHUGC
!e Digital
Self
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!e Digital
Self
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Mine
Portable
Safe
XML-like markup language
Trustees
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CONSUMERS will own every right to their Digital Self, entrusted in custody to a third
party exposing only an ID API
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CONSUMERS will reward BRANDS by allowing controlled access to portions of
their Digital Self
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BRANDS will reward CONSUMERS by using the information in therr Digital Self to
create a better user experience
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CONSUMERS (or ORGANIZATIONS) will use their unique “lens” to tune out all the data that do not resonate with them
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Thank you !