![Page 1: Presented by: Integrated Service IPTV Triple Play Joseph Chou Director, Technical Marketing - NBD Broadband Communications Group Texas Instruments](https://reader035.vdocument.in/reader035/viewer/2022081414/5513fe17550346e7488b476a/html5/thumbnails/1.jpg)
Presented by:
Integrated Service IPTV Triple Play
Joseph ChouJoseph Chou Director, Technical Marketing - NBDDirector, Technical Marketing - NBDBroadband Communications GroupBroadband Communications Group
Texas InstrumentsTexas Instruments
![Page 2: Presented by: Integrated Service IPTV Triple Play Joseph Chou Director, Technical Marketing - NBD Broadband Communications Group Texas Instruments](https://reader035.vdocument.in/reader035/viewer/2022081414/5513fe17550346e7488b476a/html5/thumbnails/2.jpg)
Agenda
> Rationales of IPTV Triple Play– Killer Apps and Advantages
> IPTV Triple Play Delivery Network– Technical Requirements– End to End QoS– MPEG2 vs. Advanced Codec H.264, WM9, AVS – UDSL vs. xDSL
> IPTV Tripe Play Home Network
> Conclusion
![Page 3: Presented by: Integrated Service IPTV Triple Play Joseph Chou Director, Technical Marketing - NBD Broadband Communications Group Texas Instruments](https://reader035.vdocument.in/reader035/viewer/2022081414/5513fe17550346e7488b476a/html5/thumbnails/3.jpg)
Video
Voice Data
Internet Data,Interactive Gaming
VoIP,VoWLAN
Uni-cast VOD (Pull service),Multicast Video (Push Service),
Time Shifted Video
Video Chat,Interactive Video
Integrated ServiceWhat is IPTV Triple Play ?
![Page 4: Presented by: Integrated Service IPTV Triple Play Joseph Chou Director, Technical Marketing - NBD Broadband Communications Group Texas Instruments](https://reader035.vdocument.in/reader035/viewer/2022081414/5513fe17550346e7488b476a/html5/thumbnails/4.jpg)
Addressability: Growing into new customer segments
Today + HSI new PC services Beyond PCDSL dial-up
ConversionNon-internet
PC conversion Non PC
conversion
BroadbandPenetration
(% households)Europe: typical penetrations
5-15%have already broadband
Sequentially address different population segments
100%
50%
25%
75%
3. New services over
PC
30-60%have a PC
4. Beyond PC• TV sets
• Videophony
~100%have a TV set 2. Flexible
pricing & bandwidth
management
20-40%are on the web
natural DSL potential
15-30%have broadband
potential
1. Aggressive marketing
Source: Alcatel
![Page 5: Presented by: Integrated Service IPTV Triple Play Joseph Chou Director, Technical Marketing - NBD Broadband Communications Group Texas Instruments](https://reader035.vdocument.in/reader035/viewer/2022081414/5513fe17550346e7488b476a/html5/thumbnails/5.jpg)
Potential Triple Play Killer Apps
> Service Bundle, Single Bill, Single Service Point of Contact> Video
– Multi-casting live TV(IGMP/UDP), True VoD ( RTSP/UDP), Time-Shifting TV– Video Chat
> Voice– VoIP Voice Calls – TV Centric Telephony
• Incoming calls phone number flashed up on the TV screen > Data
– Internet TV, Interactive internet shopping, Personalized TV portals– Gaming, Music download– Email, Instant messaging
![Page 6: Presented by: Integrated Service IPTV Triple Play Joseph Chou Director, Technical Marketing - NBD Broadband Communications Group Texas Instruments](https://reader035.vdocument.in/reader035/viewer/2022081414/5513fe17550346e7488b476a/html5/thumbnails/6.jpg)
IPTV Triple Play Integrated Service
Internet
POTS
TV Video
xOD
ADSL2+,UDSLIntegrated
Video, Voice, Data
All Media in a Single Pipe
All Packet
One Network
![Page 7: Presented by: Integrated Service IPTV Triple Play Joseph Chou Director, Technical Marketing - NBD Broadband Communications Group Texas Instruments](https://reader035.vdocument.in/reader035/viewer/2022081414/5513fe17550346e7488b476a/html5/thumbnails/7.jpg)
H.264
Multi-cast
Transport Protocols
Security
MPEG-2
AVSMPEG-4
Digital Turn Around
HDTVDigital Rights Management
IGMP
QoS
VoD
IPTV Triple Play Vocabularies
Interactive Gaming
Network PVR
Transcoding
Video Conferencing
VoIP
EPG
Middleware
![Page 8: Presented by: Integrated Service IPTV Triple Play Joseph Chou Director, Technical Marketing - NBD Broadband Communications Group Texas Instruments](https://reader035.vdocument.in/reader035/viewer/2022081414/5513fe17550346e7488b476a/html5/thumbnails/8.jpg)
IPTV Triple Play Delivery Network
![Page 9: Presented by: Integrated Service IPTV Triple Play Joseph Chou Director, Technical Marketing - NBD Broadband Communications Group Texas Instruments](https://reader035.vdocument.in/reader035/viewer/2022081414/5513fe17550346e7488b476a/html5/thumbnails/9.jpg)
IPTV Triple Play Delivery NetworkDigital Broadcast
Analog Broadcast
Interne
t
PSTN
GW
TransportHeadend Access HomeMedia Source
DSL Triple-PlayIPTV STB
RouterRouter
Router
ADSL2+,UDSL
DSLAM/RT
SplitterVideo Encode
Central Digital
Headend
VOD Server,Network PVR
Digital Turn Around/ Transcoding
![Page 10: Presented by: Integrated Service IPTV Triple Play Joseph Chou Director, Technical Marketing - NBD Broadband Communications Group Texas Instruments](https://reader035.vdocument.in/reader035/viewer/2022081414/5513fe17550346e7488b476a/html5/thumbnails/10.jpg)
IPTV Triple Play Technical Considerations - I
> IGMP - Improves Channel Change Speed
– Use for end to end channel change from the CPE to the core network
> Multi-casting for live TV programs to avoid network congestion between the Headend/CO and DSLAM
– DSLAM should support Multi-casting
> Single or dual stage multicasting
– If there exists DSLAM bandwidth limit, use dual stage multicasting. Designate bandwidth for default channels and consider on-demand multicast for niche channels through the IGMP request.
> Security– Allow/Deny access to services/channels based on proper customer profiles
> Digital Rights Management> Advanced Codec to reduce bandwidth requirements
– H.264– WMV9– AVS
![Page 11: Presented by: Integrated Service IPTV Triple Play Joseph Chou Director, Technical Marketing - NBD Broadband Communications Group Texas Instruments](https://reader035.vdocument.in/reader035/viewer/2022081414/5513fe17550346e7488b476a/html5/thumbnails/11.jpg)
>QoS – Must be End to End across the Entire Network
• Home Network, access network, core network and content network
– Must be Peer to Peer from OSI Layer 1 to Layer 7 – Upstream and Downstream Bandwidth Allocation
• Video – Asymmetric – VoD, multi-cast video– Symmetric – Video conferencing
• Voice– Symmetric – lower bit rate but latency sensitive
• Data– Best effort
IPTV Triple Play Technical Considerations - 2
![Page 12: Presented by: Integrated Service IPTV Triple Play Joseph Chou Director, Technical Marketing - NBD Broadband Communications Group Texas Instruments](https://reader035.vdocument.in/reader035/viewer/2022081414/5513fe17550346e7488b476a/html5/thumbnails/12.jpg)
QoS
![Page 13: Presented by: Integrated Service IPTV Triple Play Joseph Chou Director, Technical Marketing - NBD Broadband Communications Group Texas Instruments](https://reader035.vdocument.in/reader035/viewer/2022081414/5513fe17550346e7488b476a/html5/thumbnails/13.jpg)
Layer 1Physical Layer
Layer 2MAC Layer
Layer 3Network Layer
Layer 6 - PresentationLayer 5 - Session
Layer 4 - Transport
Layer 7Application Layer
Home Network
Home Network
Access/Core Network
IPTV Triple Play Peer to Peer QoS
OSI Network Layer
DFS
802.11e/WSM/WME
IP TOS, Precedence Bit
DiffSevIntServ RSVP
RTP/UDPRTCP
User Defined PriorityError Concealment
802.1D (802.1P)
IPTV Triple Play QoS
![Page 14: Presented by: Integrated Service IPTV Triple Play Joseph Chou Director, Technical Marketing - NBD Broadband Communications Group Texas Instruments](https://reader035.vdocument.in/reader035/viewer/2022081414/5513fe17550346e7488b476a/html5/thumbnails/14.jpg)
IPTV Triple Play Application QoS Characteristics
64Kb/s
5.3Kb/s
150ms 1000ms
384Kb/s
3Mb/s
10Mb/s
15Mb/s
19.4Mb/s
8Kb/s16Kb/s32Kb/s
Latency
Maximum Latency
Throughput
Th
rou
gh
pu
t
LatencySensitive
WebStreamingVideo Clip
1Mb/s
InternetAccess
VODPersonal
VideoBroadcastSD Video
BroadcastHD Video
HDVODThroughput
SensitiveApplications
BandwidthSensitive
VoIP/Gaming
VideoConference
G.723
G.711G.726
G.729
G.728
H.323/SIP
LatencySensitive
Applications
![Page 15: Presented by: Integrated Service IPTV Triple Play Joseph Chou Director, Technical Marketing - NBD Broadband Communications Group Texas Instruments](https://reader035.vdocument.in/reader035/viewer/2022081414/5513fe17550346e7488b476a/html5/thumbnails/15.jpg)
QoS Policy for Media Service
> Supports QoS SLA Per Customer Appliance> Each Customer Appliance Serviced by Unique Queues> Strict & Hierarchical Weighted Queues
Core Network Aceess Network
QoS Priority
High
Low
SignalingSignalingVoiceVoiceMovementMovementBackgroundBackground
VPNVPNVideo TeleConf.Video TeleConf.WebWebE-mailE-mail
SignalingSignalingVideoVideo
SignalingSignalingVoiceVoiceVoiceVoice
VIDEOVIDEO
InternetInternet
XBoxXBox
![Page 16: Presented by: Integrated Service IPTV Triple Play Joseph Chou Director, Technical Marketing - NBD Broadband Communications Group Texas Instruments](https://reader035.vdocument.in/reader035/viewer/2022081414/5513fe17550346e7488b476a/html5/thumbnails/16.jpg)
Advanced CODEC
![Page 17: Presented by: Integrated Service IPTV Triple Play Joseph Chou Director, Technical Marketing - NBD Broadband Communications Group Texas Instruments](https://reader035.vdocument.in/reader035/viewer/2022081414/5513fe17550346e7488b476a/html5/thumbnails/17.jpg)
Video CODEC Improvement
10
20
40
SDTV
SDTV
SDTV
Data
SDTVData
HDTV
(Mb/s)
30
Data
HDTV
HDTV
MPEG2 Advanced Codec(H.264, WM9)
03* SDTV
1* HDTV1* SDTV
2* HDTV
DataSDTVSDTVSDTV HDTV
Data
HDTV
HDTV
SDTVData
3* SDTV1* HDTV1* SDTV
2* HDTV
HDTV: 8Mb/sSDTV: 1Mb/sVoice/Data: 1Mb/s
HDTV: 20Mb/sSDTV: 3Mb/sVoice/Data : 1Mb/s
![Page 18: Presented by: Integrated Service IPTV Triple Play Joseph Chou Director, Technical Marketing - NBD Broadband Communications Group Texas Instruments](https://reader035.vdocument.in/reader035/viewer/2022081414/5513fe17550346e7488b476a/html5/thumbnails/18.jpg)
Uni-DSL™ Vs. xDSL
![Page 19: Presented by: Integrated Service IPTV Triple Play Joseph Chou Director, Technical Marketing - NBD Broadband Communications Group Texas Instruments](https://reader035.vdocument.in/reader035/viewer/2022081414/5513fe17550346e7488b476a/html5/thumbnails/19.jpg)
UDSL
Video Delivery Range : Uni-DSL vs. xDSL
Data/Voice
1*Advanced HD CODEC (12Mb/s)• UDSL/ADSL2+/ADSL2: 8.5kft• VDSL : 6.5kft
1* MPEG2 HD CODEC(25Mb/s) • UDSL : 4kft• VDSL : 3.5kft• ADSL2+ : 0.5kft• ADSL2: NA
2* MPEG2 HD CODEC (48Mb/s)• UDSL : 2.5kft• VDSL : 2kft• ADSL2+ : NA• ADSL2: NA
Assumption: Data (up/down) = 2Mb/s; 2 ch Voice 2-way = 256Kb/s; MPEG2 HD = 19.4Mb/s; H.264 HD = 8Mb/s (1080i); Packet Overhead: video 15% ; voice 50%
2*Advanced HD CODEC (21Mb/s)• UDSL : 4.5kft• VDSL : 4kft• ADSL2+: 4kft• ADSL2: NA
1* HD withMPEG2 CODEC
1* HD withAdvanced CODEC
![Page 20: Presented by: Integrated Service IPTV Triple Play Joseph Chou Director, Technical Marketing - NBD Broadband Communications Group Texas Instruments](https://reader035.vdocument.in/reader035/viewer/2022081414/5513fe17550346e7488b476a/html5/thumbnails/20.jpg)
IPTV Triple Play In the Home– Optional Video Distribution in the Home
• Home Networking– Wired– Wireless
• PVR server• QoS• Security
IPTV STB
VoIP
ADSL2+,Uni-DSL
POTS
Video,Internet
2nd TV
MobileVC
Internet
DSLGateway
IntegrationOption
Game
![Page 21: Presented by: Integrated Service IPTV Triple Play Joseph Chou Director, Technical Marketing - NBD Broadband Communications Group Texas Instruments](https://reader035.vdocument.in/reader035/viewer/2022081414/5513fe17550346e7488b476a/html5/thumbnails/21.jpg)
Conclusion
> Premium Content Availability is Crucial in China for Triple Play > Integration of Video, Voice and Data is a Trend> End to End IGMP for Multicast Video> RTSP for VoD and Networked PVR> End to End QoS is Crucial to Meet User Expectation on Video
and Voice> Plan for Advanced CODEC such as H.264 and AVS > Plan for Future xDSL Technologies such as Uni-DSL
Note: Voice over cable gives the MSO the triple play in addition to video and data. TI is in a great position to support both xDSL triple play and Cable triple play.