Transcript
Page 1: Presenting: UWM AdClub - HOW TO Stand Out in the Competitive Job Market

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+ pr

Page 2: Presenting: UWM AdClub - HOW TO Stand Out in the Competitive Job Market

cometmarketing + public relat ions evolved

Laura GainorSocial Media Strategist

November 17, 2010

Presenting: UWM AdClubHOW TO: Stand Out in the Competitive Job Market

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PERSONAL BRANDING |

cometmarketing + public relat ions evolved

Chapter 1: About Laura Gainor

Chapter 2: How I got hired at Comet Branding

Chapter 3: Timeline of results

Chapter 4: How to stand out in the competi t ive job market

Chapter 5: Quest ions?

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PERSONAL BRANDING | About Laura Gainor

cometmarketing + public relat ions evolved

About Laura Gainor

• UWM Graduate! Bachelors Degrees in Fine Arts - Photography & Journalism-Advertising.

• Former UWM AdClub officer.

• Social Media Strategist for Comet Branding

• Professional background in creative photography & design, client services management, and personal & business branding strategies.

After landing my job at Comet, by showcasing my expertise using various social media tools, I discuss tips and strategies on how to create a successful brand through social media and stand out in the competitive job market.

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PERSONAL BRANDING |

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Chapter 1: About Laura Gainor

Chapter 2: How I got hired at Comet Branding

Chapter 3: Timeline of Results

Chapter 4: How to stand out in the competi t ive job market

Chapter 5: Quest ions?

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PERSONAL BRANDING | How I Got Hired at Comet Branding

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Faced with a challenge:How do I network and find a job when living in a

different city?

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PERSONAL BRANDING | How I Got Hired at Comet Branding

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The Gainorsmoving toMilwaukee02/01/10

Used Twitterto network

Quickly foundMKE social media

professionals

Followed daily

conversations

Joined in onthe

conversations

Got a feelfor the MKEsocial media

culture

Continuedusing socialmedia tools

SquarePiklaunched02/11/10

Comet Tweetedthey were

hiring!02/11/10

Developedidea to creatively

grab attention.

Createdlarge Cometlogo poster

02/11/10

Producedintroductory

YouTube video02/11/10

Trip toMilwaukee02/12/10

#LauraGainorToMilwaukeestrategy created

All of this occurred over a very short period of time:We found out we were moving to Milwaukee on February 1, 2010

First trip to Milwaukee to find a home on February 12, 2010

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PERSONAL BRANDING | How I Got Hired at Comet Branding

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Toured Milwaukee with the Comet Branding Logo Poster.February 12 - 14, 2010

Used Foursquare, SquarePik, Twitter, YouTube & TwitVid, capturing photos and videos of my Comet Logo

tour through Milwaukee Pushed content to @CometBranding through Twitter.

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PERSONAL BRANDING | How I Got Hired at Comet Branding

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Laura Gainor Utilizing Social MediaSlideShare Presentation Created on

Monday, February 15, 2010

Click HERE to view the full presentation.

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PERSONAL BRANDING | How I Got Hired at Comet Branding

The purpose of the SlideShare presentation:• Told the full story of #LauraGainorToMilwaukee.

• Turned a standard resume into a story that incorporated my life experiences, social media and my

creative talents.

• Served as a means to demonstrate my specialties, instead of solely writing them on paper.

• Provided Comet Branding the opportunity to see my personality through photos and videos.

• Showed real-time feedback from Comet Branding.

• Published the presentation on SlideShare to share with other professionals on how to brand

themselves and get the attention of a potential employer.

• Promoted Comet Branding.

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PERSONAL BRANDING |

cometmarketing + public relat ions evolved

Chapter 1: About Laura Gainor

Chapter 2: How I got hired at Comet Branding

Chapter 3: Timeline of Results

Chapter 4: How to stand out in the competi t ive job market

Chapter 5: Quest ions?

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PERSONAL BRANDING | Timeline of Results

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Immediate response to the#LauraGainorToMilwaukee

Twitter activity.

Monday, February 15, 2010

Link to the SlideShare Presentation: “Laura Gainor Utilizing Social Media” Tweeted to @AlKrueger & @SaraMeaney

Monday, February 15, 2010

Email was not sent. Paper resume was not sent. Just a tweet including this link:

http://www.slideshare.net/LauraGainor/laura-gainor-utilizing-social-media

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PERSONAL BRANDING | Timeline of Results

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Skype Interview withComet Branding PartnersAl Krueger & Sara Meaney

Friday, February 19, 2010Skype interview scheduled on thesame day through Twitter direct messages.

Monday, February 15, 2010

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PERSONAL BRANDING | Timeline of Results

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Gainor Road Trip Movingfrom Charlotte to MilwaukeeThursday, February 25, 2010

Started Unpacking in our New Homein Milwaukee.

Friday, February 26, 2010

In-Person Interview at Cometwith Al Krueger & Sara Meaney.

Monday, March 1, 2010

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PERSONAL BRANDING | Timeline of Results

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Immediately following the in-person interview,having lunch @Water_Buffalo, I was offered the

job as PR + Social Media StrategistMonday, March 1, 2010

Hired 10 days after the initial Skype interviewAfter only meeting once in-person, I was hired the same day.

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PERSONAL BRANDING | Timeline of Results

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My first day at Comet BrandingWednesday, March 3, 2010

1.5 days after being offered the job.20 days after seeing @CometBranding’s Tweet about the position.

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PERSONAL BRANDING | Timeline of Results

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SlideShare featured my presentation in

their March Newsletter

Number of presentation views jumped to over 20,000.Today the presentation has over 40,000 views.

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PERSONAL BRANDING | Timeline of Results

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The Milwaukee Business Journal featured my story.

Monday, March 15, 2010

“Online Efforts Make Job Hunter Stand Out”Read the full Milwaukee Business Journal Article

HERE.

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PERSONAL BRANDING | Timeline of Results

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Featured in PRWeek’s 2010 Career Guide

September 2010

“Job Hunting on Social Media”Read the full PRWeek Career Guide 2010 article

HERE.

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PERSONAL BRANDING |

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Chapter 1: About Laura Gainor

Chapter 2: How I got hired at Comet Branding

Chapter 3: Timeline of Results

Chapter 4: How to stand out in the competi t ive job market

Chapter 5: Quest ions?

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PERSONAL BRANDING | How to Stand Out In the Competitive Job Market

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Social Media is changing the competition within today’s job market.

It has become very competitive and the standards are very high to show your potential employer why you would be a great addition to the team.

How are you making yourself stand out?

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PERSONAL BRANDING | How to Stand Out In the Competitive Job Market

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Traditional Paper Resume

vs.

Don’t make your potential employer guess what you do.

Show them what you’re capable of doing for their company.

Virtual Resume

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PERSONAL BRANDING | How to Stand Out In the Competitive Job Market

cometmarketing + public relat ions evolved

Develop Your Personal Brand using Social Media

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Google yourself.• It’s the first place potential employers go

to find more information about you.

• What are the top search results for your

name?

• What content is on those links?

• Social Media channels give you the

opportunity to create your brand on Google.

• Top results are typically your social media

channels.

• Be aware of the content you’re publishing

on these channels.

PERSONAL BRANDING | How to Stand Out In the Competitive Job Market

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Choosing a name for your social media channels.• Website Domain

• Twitter Profile

• Facebook Profile

• YouTube/Vimeo Channel Profiles

• LinkedIn Profile

Choose unique URLs for all of your social media

channels and keep them consistent. LinkedIn.com/in/LauraGainor

Facebook.com/Laura.Gainor

Twitter.com/LauraGainor

PERSONAL BRANDING | How to Stand Out In the Competitive Job Market

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The first important step is to choose the correct name to represent yourself throughout all of your social media channels.

Example:

@LauraGainor vs. @LMG12

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PERSONAL BRANDING | How to Stand Out In the Competitive Job Market

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Engage in conversations.• Twitter is one of the best ways to

network and meet new people.

• Utilize Twitter platforms, such as

Hootsuite, to follow industry keywords,

organizations you’re interested in, and

companies. Engage in conversations on

these topics.

• Make it a point each day to engage in a

Twitter conversation with someone

other than posting information.

• Expand your network. Find/Follow

people of interest to you.

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Your brand identity. Logo and personal photo.• Your profile photo is your personal branding logo.

• First impression.

• Use the same photo on all of your social media channels.

• People share your photo to present you to others. So make sure it’s how you want to represent

yourself.

• Use a good quality photo. Avoid using blurry or pixellated photos.

• Don’t be stiff in the photo. Show a little of your personality, but not too much.

PERSONAL BRANDING | How to Stand Out In the Competitive Job Market

cometmarketing + public relat ions evolved

@JasonKintzler @JakeDavidRohde @ToryJohnson

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Share videos to personally introduce yourself. • Setup your personal YouTube/Vimeo channels and use them as an opportunity to introduce

yourself to the community, a potential employer, and the world.

• Videos give you the opportunity to be genuine and show your true self.

• You don’t need to create a fancy video. Post regular content with you talking about topics you are

passionate about, and that would be appealing to your target employer.

PERSONAL BRANDING | How to Stand Out In the Competitive Job Market

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What is your message?• Know your message. Know your audience. Stay consistent throughout.

• Don’t be afraid of Twitter. It’s an excellent source for current events and networking.

One of the first questions when starting to create your personal brand is, What do I tweet about?

• You do not want to be a salesperson on Twitter.

• Engage in conversations. Don’t just tell people about you.

• Don’t tweet, just to tweet. Have a little substance.

• People will recognize what you talk about and will want to follow you.

PERSONAL BRANDING | How to Stand Out In the Competitive Job Market

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Think of your personal brand as a business. • What are your goals with social media?

• Promote yourself as a brand. Customize your profiles. Design a Custom Twitter Background

• Keep track of results. How many people have you connected with each week?

• What have you learned that you feel could benefit others?

•Publish content regularly.

PERSONAL BRANDING | How to Stand Out In the Competitive Job Market

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Get creative. Play with social media. • Every day new social media tools are being created,

opening up creative opportunities to find ways to utilize

them for your personal branding.

• Spend 10 minutes each day browsing blogs, such as

Mashable and TechCrunch.

• Use Twitter to see what your network is talking about.

•Play. It’s very important to not be hesitant on

experimenting with new social media tools.

PERSONAL BRANDING | How to Stand Out In the Competitive Job Market

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@Stickybits

@MicrosoftTag

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Most importantly...

be yourself!

PERSONAL BRANDING | How to Stand Out In the Competitive Job Market

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THANK YOU |

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Thank you for the opportunity to talk with you.#IAmUWM

Connect with me.

www.CometBranding.com

www.LauraGainor.com

@LauraGainor

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QUESTIONS? |

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Questions?


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