Industrial trends merging media – Mobile/Internet
Consumers demanding more complex services – however also need to have education and training
P4 needs customer reach – this provides a good platform but will need to be supplemented
Poland’s restrictive retail practice has been bad for the Polish consumer – this deal will open up retail and give a better wider choice. In the same time, we will not prevent other operators and brands from being present.
Why
Germanos expands P4’s distribution network with market leading expertise in mobile sales
Strengthens P4 with a new strategic investor providing financial capacity to support the project and unique know-how
Gives P4 mass market distribution within weeks of commercial launch – previously unheard of
P4 GAINS
Unique opportunity to participate in the creation of a new and innovative mobile operator that goes beyond boundries of a typical, old fashioned mobile operator
Chance to leverage many years of experience in mobile phone and electronics sales to further develop and change Polish retail telecommunication market
Greater flexibility to develop a better consumer experience
GERMANOS GAINS
Provides Netia with a high street/shopping mall distribution capability to support consumer sales of broadband internet and future convergent services
Confirmation that Netia is adding value to its investment in P4 A new strategic partner with crucial core competences is joining the
joint venture
NETIA GAINS
Panos Germanos becomes a new owner
70%
30%
Current P4 ownership
54,6%
23,4%
22,0%
NovatorNetiaTollerton (Panos Germanos)
Future P4 ownership
Tollerton Group Structure in Poland
The Germanos Group network to be acquired by P4 consists of three companies:
Germanos Polska: 196 POSs
MPT: 104 POSs
TCM: wholesale – prepaid cards and coupons
Tollerton is exiting from investment in Orange distributor GTI.
MPT
104 POS (Era)
Tollerton Investment
GTI
156 POS (Orange)
TCM
wholesaler
100.0%
Germanos
196 POS (Era)
Ownership Structure
Germanos Group
100.0%
Olympia Development
100.0%