Download - Prihodnost poslovnega državljanstva
Scott BeaudoinMSLGroup, New York
Prihodnost
poslovnega
državljanstva
Globalna raziskava generacije Y
(Millennials) 2014
Why Millennials Matter
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1 The Millennial Survey 2014, Deloitte Touche Tohmatsu Limited, 20142,3 Global Mobile Media Consumption: Reaching Millennials, InMobi, February 2013
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Methodology:
Online (15 minute) survey using Research Now Global Panel
– Personal Attitudes and Beliefs, Outlook on life, Active Citizenship
Meaning, Responsibility, Activation, Personal Responsibility
N=8,000 Millenials (1977-1994) in 17 countries
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53%
rank inflation & high
prices top concern
82%believe business can
have a greater impact
69%
want business to make
it easier to get involved
Why Business? 2.
Q1. How much you agree or disagree from these statement – Top 3 Boxes
I want companies/
organizations to get
more active in
solving the problems
we are all facing
83% Governments can’t
solve the problems
we are facing by
themselves
73%
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If businesses are NOT where they are expected to be –
They are NOWHERE
Q45. Which types of companies would you expect to get involved in the following issues
Environment
&
Economy
AUTOMOTIVE
& AIRLINES
International
Affairs &
Education
BANKINGHealth &
Environment
CPG
Economy
&
Education
TECHNOLOGY
Environment
&
Economy
ENERGY
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Roadmap Around The Millennial Mindset
Sustainability Rules Future Focus, But Kindness In The World is Biggest Change
Current Involvement Future Involvement % change
Protecting the environment 44% 71% 27%
Expanding use of renewable energy sources 46% 70% 24%
Sustainability of the planet 42% 69% 27%
Fair worker rights for those working in factories in developing countries 31% 69% 38%
Environmental pollution 44% 68% 24%
The impact of large corporations on small business 39% 67% 28%
Current Involvement Future Involvement % change
The lack of kindness in the world 16% 57% 41%
Fair worker rights for those working in factories in developing countries 31% 69% 38%
Growing inequality in society 17% 53% 36%
Helping raise people’s self esteem 23% 59% 36%
Protecting workers’ rights in my country 25% 61% 36%
Affordability of healthy food 28% 63% 35%
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