![Page 1: Principal of Marketing (Project) - Universal charger](https://reader034.vdocument.in/reader034/viewer/2022052601/559869591a28ab280b8b45a8/html5/thumbnails/1.jpg)
![Page 2: Principal of Marketing (Project) - Universal charger](https://reader034.vdocument.in/reader034/viewer/2022052601/559869591a28ab280b8b45a8/html5/thumbnails/2.jpg)
DESCRIPTION
• IT IS THE DEVICE WHICH IS USED TO CHARGE MULTIPLE MOBILES AT ONE TIME. IT HAS BEEN
LAUNCHED ONLY IN UNITED STATES & HONG KONG BY A COMPANY NAME AS IDAPT. AND NOW
WE ARE LAUNCHING IN PAKISTAN UNDER OUR PRIVATE COMPANY NAME AS ‘’GREAT MINDS’’.
• THE BIGGEST REASON BEHIND LAUNCHING THIS PRODUCT IS THAT IN THESE DAYS PEOPLE KEEP
MORE THAN 1 MOBILE AT ONE TIME AND THEY HAVE TO KEEP DIFFERENT CHARGERS AT 1
ONETIME WHICH IS ITSELF A DIFFICULT ONE. SO WE ARE LAUNCHING THIS PRODUCT BECAUSE
IT IS SMALL IN SIZE AND EASY TO CARRY.
![Page 3: Principal of Marketing (Project) - Universal charger](https://reader034.vdocument.in/reader034/viewer/2022052601/559869591a28ab280b8b45a8/html5/thumbnails/3.jpg)
MODELS OF UNIVERSAL CHARGER
• IT HAS 2 POINTS OF CHARGING
• THERE ARE SIX TIPS INCLUDED IN IT
IDAPT i1
![Page 4: Principal of Marketing (Project) - Universal charger](https://reader034.vdocument.in/reader034/viewer/2022052601/559869591a28ab280b8b45a8/html5/thumbnails/4.jpg)
IDAPT I3
• IT HAS THREE POINTS OF CHARGING.
• THERE ARE SIX TIPS INCLUDED IN IT
• IT HAS ON/OFF SWITCH
![Page 5: Principal of Marketing (Project) - Universal charger](https://reader034.vdocument.in/reader034/viewer/2022052601/559869591a28ab280b8b45a8/html5/thumbnails/5.jpg)
IDAPT I4
• IT HAS FOUR POINTS OF CHARGING.
• THERE ARE SIX TIPS INCLUDED IN IT
• IT HAS ON/OFF SWITCH
• IT ALSO HAS LED ON IT
![Page 6: Principal of Marketing (Project) - Universal charger](https://reader034.vdocument.in/reader034/viewer/2022052601/559869591a28ab280b8b45a8/html5/thumbnails/6.jpg)
9 TIPS (50% DISCOUNT ON EACH)
![Page 7: Principal of Marketing (Project) - Universal charger](https://reader034.vdocument.in/reader034/viewer/2022052601/559869591a28ab280b8b45a8/html5/thumbnails/7.jpg)
POINT OF DIFFERENTIATION• INNOVATION:
“GREAT MIND” DESIGNED AND PATENTED INTERNATIONALLY THE FIRST UNIVERSAL CHARGER BASED ON A SYSTEM
OF INTERCHANGEABLE TIPS. WE CONTINUOUSLY STRIVE TO DESIGN SIMPLE AND PRACTICAL SOLUTION THAT COMBINES
INNOVATION AND STYLE FOR MOBILE TECHNOLOGY USERS.
• UNIVERSALITY:
WE AIM TO DESIGN LONG LASTING, QUALITY PRODUCTS WITH 100% COMPATIBILITY WITH ALL DEVICES SOLD
AROUND THE WORLD. “GREAT MIND” ALSO COMMITS TO DEVELOP NEW CHARGING TIPS FOR ITS UNIVERSAL CHARGERS
WHEN NEW DEVICES ENTER THE MARKET.
• SIMPLICITY:
WITH OUR CUSTOMERS IN MIND, WE AIM TO DESIGN SIMPLE AND USER-FRIENDLY PRODUCTS THAT ARE SUITABLE
FOR ALL AUDIENCES REGARDLESS OF SOCIAL STATUS, AGE OR GENDER.
![Page 8: Principal of Marketing (Project) - Universal charger](https://reader034.vdocument.in/reader034/viewer/2022052601/559869591a28ab280b8b45a8/html5/thumbnails/8.jpg)
PRODUCT• LEVEL OF PRODUCT
1. CORE
2. ACTUAL
3. AUGMENTED
• INDIVIDUAL PRODUCT AND SERVICE DECISIONS
1. PRODUCT QUALITY
2. PRODUCT FEATURE’S
3. PRODUCT STYLE AND DESIGN
• BRAND POSITIONING
1. PRODUCT ATTRIBUTES
2. PRODUCT BENEFITS
3. PRODUCT BELIEF AND VALUES
• BRAND NAME
![Page 9: Principal of Marketing (Project) - Universal charger](https://reader034.vdocument.in/reader034/viewer/2022052601/559869591a28ab280b8b45a8/html5/thumbnails/9.jpg)
PLACEThe channel chain involved in distribution:
Our channel level is like this:
Producer Distributor Consumer
We are selling our product at our own outlets but we are selling our
product through different retailers.
Number of channels involved in the distribution:
We are availing them in PAKISTAN at
“HYPERSTAR, Lahore”, “METRO, Lahore”, “MALL OF LAHORE, Lahore”,
“CENTAURUS MALL, ISL”, “BEVERLY CENTER, ISL”, “Park Towers Mall, Karachi” and
“Dolmen Mall, Karachi”.
![Page 10: Principal of Marketing (Project) - Universal charger](https://reader034.vdocument.in/reader034/viewer/2022052601/559869591a28ab280b8b45a8/html5/thumbnails/10.jpg)
PRICE• CUSTOMER’S VALUE REGARDING PRODUCT
• TOTAL COST OF THE PRODUCT
IDAPT I2: 3,999
IDAPT I3+: 4,499
IDAPT I4+: 10,000
• PRICING STRATEGY
• PRICE CALCULATION (MARK UP PRICE)
![Page 11: Principal of Marketing (Project) - Universal charger](https://reader034.vdocument.in/reader034/viewer/2022052601/559869591a28ab280b8b45a8/html5/thumbnails/11.jpg)
PROMOTION
• THE PROMOTION MIX
• TAG LINE
“WE LOVE, WHAT WE MADE”
• ADVERTISEMENT PLAN
![Page 12: Principal of Marketing (Project) - Universal charger](https://reader034.vdocument.in/reader034/viewer/2022052601/559869591a28ab280b8b45a8/html5/thumbnails/12.jpg)
UNBOXING IDAPT-I4
![Page 13: Principal of Marketing (Project) - Universal charger](https://reader034.vdocument.in/reader034/viewer/2022052601/559869591a28ab280b8b45a8/html5/thumbnails/13.jpg)
THANK YOU SO MUCH FOR YOUR ATTENTION