Principled Experiments
in
Engaged Journalism
Informed Citizen Akron
June 3, 2016
Research fellow
(2013-14)
Jake
Batsell
@jbatsell
Assistant
professor
• Based on visits to more than
25 news organizations in U.S./U.K.
• 100+ interviews
• Aimed at journalists, academics, students
and anyone else interested in the future of
news
• Part of CJR Books series
• More details: j.mp/engagedj
ENGAGED JOURNALISM(Columbia University Press)
Informed Citizen Akron • @jbatsell • 6.3.16
What is
engaged
journalism?My definition:
The degree to which a
news organization
actively considers and
interacts with its
audience
Informed Citizen Akron • @jbatsell • 6.3.16
I found that
news
organizations
are trying to
engage
audiences
in 5 main ways:
Informed Citizen Akron • @jbatsell • 6.3.16
1. Face-to-face engagement
Informed Citizen Akron • @jbatsell • 6.3.16
2. News as
conversation
Informed Citizen Akron • @jbatsell • 6.3.16
3. Serving the
‘passionate vertical’
Informed Citizen Akron • @jbatsell • 6.3.16
4. Search, explore, play
Informed Citizen Akron • @jbatsell • 6.3.16
5. Measuring
and
monetizing
the audience
relationshipTo survive, news
organizations need to
constantly earn the attention
of a loyal audience.
Informed Citizen Akron •
6.3.16
Thanks!More info:
j.mp/engagedj