Download - Printemps, a prestigious French flagship
Printempswww.Rayanehocine.com
Printemps
One of the most luxury and prestigious flagship French department store that focus
on beauty, lifestyle, fashion, accessories, and men’s wear.
Key facts• Designed by: Jules and Paul Sédille• Location: Boulevard Haussmann in the 9th arrondissement of
Paris• Headquarters: 102 rue de Provence Paris, 75009 France• Industry: Luxury retail• Specialties: Luxury Department store• Type: Privately Held• Website: http://www.printemps.com• Area served: France, Andorra, Ginza, Tokyo, Jeddah, Saudi
Arabia, Shanghai• Parent: Divine Investments SA
In a figures:• 1.3 billion Euros in annual sales • 3,500 employees • 50 million visitors each year • 16 department stores • 145 000 m² of sales area, 43 500 m² of which are at Printemps
Haussmann, spread over 3 buildings and 25 floors in total. • More than 2 000 candidates each month on
www.printemps.jobs
Key marketsAccessories / Luxury Women’s apparel / Underwear Men’s apparel Beauty Home
• Printemps is also a leader of wedding lists in France.
History• Founded in 1865, by Jules Jaluzot and Jean-Alfred Duclos.• The idea of founders was to build a department store that
offers everything.
• The name of Printemps refers to the spring season, symbolizing renewal, freshness and the blossoming of dynamic ideas.
• The building was greatly expanded in 1874, and elevators from the 1867 Universal Exposition were installed
History• Rebuilt after a fire in 1881, the store became the first to use electric
lighting, in 1888. • One of the first department stores with direct subway access• 1904 – resignation of Jules Jaluzot • 1910 – opening of a second store• 1912 – first store outside of Paris in Deauville• 1920 – Peter Laguionie takes the store and rebuilds it after another
fire in 1921• By 1970 there were 23 Printemps locations and 13 Prisunic discount
outlets.• In the 1980s, the brand went global - Andorra, the Ginza shopping
district in Tokyo, Jeddah, Saudi Arabia and Shanghai.• 6 December 2008 Printemps Haussmann was evacuated following a
bomb threat from the terrorist group FRA
Ownership• 1991 – Printemps were acquired by François Pinault and
merged with other holding into PPR group
• In 2006, PPR sold Printemps to the Italian Borletti Group
• On 31 July 2013, Divine Investment SA has bought Printemps
Strategy
• Printemps revolutionized retail business practices• Items are marked with fixed • The economies of scale to provide high quality goods at
reasonable prices• The idea of discount sales to clear out dated stocks • Window displays• Was noted for its branding innovations
Concept
• To offer several big clothing brands in one single place.
All brands are present in the sales area in the form of
stalls that offer a selection of articles bought by the
company.
Panoramic terrace
• All of Paris is at your feet on the 9th floor of Printemps Beauty-Home Store
• A panoramic terrace unveils an open view from the Opéra to the Madeleine, from the Eiffel Tower to Montmartre
Personal shopping• Private, confidential and exclusive lounge.• Fashion experts provide one-on-one and customized services:
tailored wardrobes and exclusive access to luxury and limited editions items.
Restaurants• Printemps offers a choice of seven places to eat:• Ladurée• Brasserie Printemps• Café Pouchkine• Cojean• Café Be• The World Bar • Le Déli-Cieux
Printemps Louvre• 15 January 2014, Printemps opened "its first new store in 32
years in the Carrousel du Louvre shopping mall in Paris”• The only luxury department store open every Sunday• Covering a surface area of 2600 m²• Suggests finest luxury and beauty brands, epitomising know-
how in leather goods, fine watchmaking, fine jewellery and fragrances.
Printemps Louvre
Advertising
Competitors• Galeries Lafayette
• Le Bon Marché
• Beaugrenelle
• Les Quatre Temps
• Val d'Europe
Printemps Singapore, Orchard Road
Survey• Services that people would most like to have at Printemps
23Ciema SPA Theatre
Art Gallery
Opera De-livery
Vallet Per-sonal Shopping
E-com-
merce
0
7.5
15
22.5
30
Concept• Restaurants• High fashion shops• Cosmetics• Perfumes• Luxury good• Accessories• Home wear • Delicatessen• Luxury cinema• Ballet• SPA• Art Gallery• E-commerce• VIP services:• Personal shopping• Valet • Goods delivery service• Carrier• Personal fashion advisor
• La Tour d’Argent (Famous French gastonomique restaurent)• Paul• Café Pouchkine• Cojean• The World Bar
• Carrier Service• Parking Service (Valet)• Driver Delivery service• SPA-Massage
Opening of the store• Fashion show organized with couple luxury brand sold by
Printemps (Kenzo, Givenchy, Dior…)- Exclusive Invite- Guest Stars
- Helicopter flags - Exclusive ads on skyscrapers, in widow displays - Exceptional interior design
Competitors
• Takashimaya Singapore• CK Department Store• Isetan• Metro Sengkang• BHG
Distribution channel• Short distribution channel
Producer
Retailer
Consumer
Distribution• Income 2014 - 1 248 587 000 €• whereof 410 640 800 € export• 25 stores throughout the world (24 in France)• It’s a flagship store• Can expand to New York, Singapore (need to think about
where we want to expand)
30
How we will advertise it?• Print – VOGUE Singapore, SPH Magazines• Inflight magazines – Singapore Airlines, AirFrance• Social networks – Instagram, Facebook, Clozette, Twitter• Billboards• Hotels – The Ritz-Carlton, Four Seasons, Wangz Hotel, Pan
Pacific, The Fullerton Bay Hotel• Restaurants – Iggy’s, Waku Ghin, Gunther’s, JAAN, Shinji• TV – MediaCorp Channel 5, RTS, Television of Singapore• Internet website • Trade shows• Street marketing• PR clipping
PR clipping• The store is designed by Phillipe Stark• Best quality food from France• High fashion brands• Designers from Paris• Exclusive restaurants • Dior SPA • Luxury Cinema theatre with possibility to order meal at the
screening• Art Gallery of Fashion Works• Exceptional Ballet
Ethical message• Donation week in Spring• A certain percentage of sales to charities, orphanages,
education in the third parties.• We respect the environment: lightening, shopping bags,
recycling • We support environmental and pollution issues in Singapore• We respect all the cultures, nationalities, religions. No
discrimination for employees
Pricing• The prices are the same as in all Printemps stores in France• Due to: • Black market• High financial development of the country• High income level• Economy of scale
Why Printemps should be opened in Singapore?
• Financial incentives• More tourists in the town• Better for the economy• Multinational country view• French culture touch • More job offers • More entertainments• Better shopping experience
Thank you for your attention! www.rayanehocine.com