Download - Printvenue (1)
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MANUFACTURING MODEL
PRESENTED BY:
E.SURESH(138919)
G.SIVA SREE(138920)
ARUNMAI(138921)
G.SIRI (138922)
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Manufacturing Model
Suppliers Manufacturerss
Delivery Customer
Places an order
If stock is not available with manufacturer , procure from supplier
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About Print venue.com
• New standard of quality and service for online commercial printing
• Founded by Sourabh Kochhar in june 2012,ex employee of Mc.kinsey&co.
• Started business by printing business cards and now it has expanded product portfolio to 200 items.
• Expanding business into Singapore.• It is funded by Rocket Internet Group headquartered at Berlin.
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Products
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Web architecture
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Framework
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• Expansion Plans: Expanding into major markets like Singapore which
accounts for about 15% of the total revenue
Plans to expand into south east Asian countries.
• Location and Facilities: Located at Gurgoan It has 500 skus ( Stock Keeping Units)
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Competitive comparisons
• Printvenue offers diverse product of more than 300.
• Its customization and delivery is expensive
• Doesn’t provide printing for home parties.
• Also provides Kitchen ware (but very less designs)which other websites do not provide.
• Several players like Vista print,printo, Delhi based Printbazaar and printland are its major competitors. Printland offers printing solutions for home parties and offer products at low cost
• Print bazaar also offers printing solutions for home parties
• Vista print has an edge over printvenue in providing low cost and few products which are not sufficiently available in printvenue like laptop bags.
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STRENGTHS WEAKNESSES
1. Provides product diversification2. Offers customized products3. Offers quality products4. Expanded its customer base in a short
span5. High secure payments
1. Limited to only few brands2. Too costly 3. Reach ability4. Inventory maintenance5. Charges more on the services they
provide .
6. Weak logistics.
OPPORTUNITIES THREATS
1. Can provide customized kitchen designs
2. Can increase its target segmentation
3. Can expand globally
1. Competitors like Vistaprint.
2. Local sellers.
SWOT ANALYSIS:
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Suppliers
• Pens- Parker , symphony , imperial , Cobalt , Sheaffer.
• Pen drives – HP , PNY hook attacher .• Bags- Kara • Wallets – Kara
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Security
• Uses SSL(Secure Socket Layer) protocol for payments• GeoTrust maintains the security• This is a large digital certificate provider• GeoTrust is acquired from Verisign by Semantic for $1.28b• Collaberated with 17 banks.
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PAYMENT SYSTEM
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Challenges
• Reachability to all the age-groups .• Reachability to rural India• Customization in a country like India where we have diverse
cultures and complexities.• Inventory maintenance.
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Suggestions
• Promote intensively through social networking sites, Television Ads.
• Cut shipping charges by maintaining good logistics.• Charging for COD may not attract many customers.This
should be given a thought
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References
• Kenneth c.Laudon “e-commerce” 2008, 4/e.• http://www.printvenue-blog.com/2013/11/prin
tvenuecom-zooming-ahead-with-rocket.html retrieved on 4/08/2014 at 7:30 p.m
• http://www.printvenue.com/ retrieved on 4/08/2014 at 7:00 p.m
• http://in.linkedin.com/in/saurabhkochhar retrieved on 4/08/2014 at 7:36 p.m
• http://infobros.com/tag/printvenue/ retrieved on 4/08/2014 at 9:40 p.m
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