Download - Private Labels
![Page 1: Private Labels](https://reader035.vdocument.in/reader035/viewer/2022070519/577cc9bf1a28aba711a48315/html5/thumbnails/1.jpg)
Private Labels1
The concept of the private label The reasons for the emergence of
private labels The process of private label creation
![Page 2: Private Labels](https://reader035.vdocument.in/reader035/viewer/2022070519/577cc9bf1a28aba711a48315/html5/thumbnails/2.jpg)
The Concept Of The Private Label
2
The Private Label Marketing Association defines store brand products as ‘all merchandise sold under a retail store’s private label. That label can be the store’s own name or a name created exclusively by that store.
In some cases, a store may belong to a wholesale buying group that owns labels, which are available to the members of the group. These wholesaler-owned labels are referred to as controlled labels.
![Page 3: Private Labels](https://reader035.vdocument.in/reader035/viewer/2022070519/577cc9bf1a28aba711a48315/html5/thumbnails/3.jpg)
Classification Of Private Labels Store Brand An Umbrella Brand An Individual Brand
3
![Page 4: Private Labels](https://reader035.vdocument.in/reader035/viewer/2022070519/577cc9bf1a28aba711a48315/html5/thumbnails/4.jpg)
The Need For A Private Label4
![Page 5: Private Labels](https://reader035.vdocument.in/reader035/viewer/2022070519/577cc9bf1a28aba711a48315/html5/thumbnails/5.jpg)
The Evolution Of Private Labels
TMH Swapna Pradhan Retailing Management 3ed.
5
![Page 6: Private Labels](https://reader035.vdocument.in/reader035/viewer/2022070519/577cc9bf1a28aba711a48315/html5/thumbnails/6.jpg)
Process Of Private Label Creation6