Download - Problem analysis Idea generation Decision making Jeopardy Work on your project description in groups
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Problem analysis
Idea generation
Decision making
Jeopardy
Work on your project description in groups
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Problem analysis
Time
Project start
Problem analysis
Project description
Problem solving
Report
EvaluationMilestones/deadlines
2/10 9/10
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Problem analysis
• Before commencing the actual project work, you should carry out a problem analysis. Depending on the scope of the project, this process may be more or less comprehensive.
• In this process the basic concepts should be defined and the differing interpretations as well as the project group’s suggestions to the assignment text should be discussed
• The problem analysis itself is not part of the actual project description, but forms the basis of the description.
• The analysis helps you to broaden your mind or outlook, and in this way the analysis will enable you to do a better job in the problem formulation.
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Problem analysisTwo documents, one iterative process
Problem/subjectanalysis
Project description
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Often it will be a good idea to ask:
• What is behind the problem• What is the reason for…• Which consequences could it have for…• Why have no one made…• Where can we find…• ….
Problem analysis
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Analysis of need and character of the problem
Analysis of persons and parties involved
Analysis of surroundings and market
Analysis of resources, equipment and knowledge
Plan and procedure
Problem analysis5 X 5 model?
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Mindmap a tool for structuring& taking notes
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Less noise pollution
Silencer
MaterialDesign
Cutting system
Why
How
Improve environment
Less pollution Less use of energy
Less air pollution
Slow growing grass Goats
Knife Saw Rotator
Problem analysisFunction Function/means tree
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Problem
Why
What
Where
When
How
Who
Problem analysis6Q model
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Problem analysisCause effect diagram (Ishikawa)
Cause Effect
Man Machine
Materials Maintenance
Mother Nature
Methods
Main cause
Sub cause
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Problem analysisRich pictures
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Finance Process Offerings Delivery
Business Model
Networks & alliances
Enabling process
Core processes
Product performance
Product system
Service Channel BrandCustomer
experience
How you make money
How you join forces with other companies for mutual
benefit
How you support the company's
core processes
and workers
How you create
and add value to
your offerings
How you design your
core offerings
How you link and/or provide a
platform for multiple
products.
How you provide value to
customers and
consumers beyond
and around your
products
How you get your offerings to market
How you communicate your offerings
How your customers feel when
they interact with your
company and its offerings
Source & © Doblin Inc
Doblin: Ten Types of Innovation ™
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Why is innovation important ?
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Divergent and convergent processes
CreateEvaluate
Create
Evaluate
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Divergent and convergent processes
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Meeting an idea for the first time
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Blockings og resistance
• Blind to new opportunities • Need for safety (no risk taking)• Lack of self-confidence• Criticism and skepticism • Habits and old ways of thinking • Jumping to conclusions• Kill your darlings• Lack of common language and understanding • Participants too alike• Hidden agendas
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Alex Osborn’s 4 rules of brainstormingClassic brainstorm
• Critics is ruled out• Freewheeling is appreciated• Quantity is good• Combine and improve is welcomed
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Idea Camp Fire
• The subject (the challenge) – described on paper – placed on the floor/table.
• Write down individually ideas and comments (no talk) – one idea at each paper.
• Gather around the ”the fire” and place your ideas. • Organize and agree on a heading for each theme/group of ideas.
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Inverted brainstorm
• Developed from traditional brainstorm -> can reveal ”downsides” to a concept or an idea
• Can be used if the idea generation process is slow and without energy• Four steps:
– Positive challenge (question)– Negative challenge (question)– Negative ideas– Positive ideas
• Step 3 and 4 are both creative processes
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Inverted brainstorm
What can we do to make sure that our project will not be a success?
Ideas invert
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Idea Circle
• Here the first person describes his new idea for improving the original idea
• Here the following persons can write their ideas for improving this new idea
• Here the first person can write his conclusion on the improvement process
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Associations
Word Associations & Ideas
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Tools for inspiration:“You need new spectacles”
Persona spectacles
What would Einstein or Bohr have done?
What would Bill Gates do?
What if you have unlimited time or money?
Time spectacles
Can you find inspiration from the past?
Can you find inspiration from the future?
Enviromental spectacles
Inspiration from animal and plant life!
Inspiration from the room you are in!
Inspiration from other spheres of your life!
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New spectacles
Spectacles Associations & Ideas
Environmental
Persona
Time
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Typical problems around brainstorms
• Trying to solve the wrong problem• The group is not at the performance level
– Fights are fought– People are misbehaving (mobiles, pda’s etc)– People are behaving too traditional– The session is not facilitated
• The session is unstructured and too many and unconstructive jumps are made
• No or insufficient documentation
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Storyboards for visualisation of a process
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• Developed within the film industry (Walt Disney)• Can be used to visualize: ”product use”, “process”, ”product lifecycle”,
“expected user behavior” etc..• Visualization of a process -> storytelling as a tool
Storyboards for visualisation of a process
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Might
Concentric circles
Should
Must
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DOT Voting method
• Quick prioritizing method• Not a in-depth method, but based on ”gut feel”
• 3 steps:– Choose selection criteria's – Individual evaluation (number of dots, - all in all)– Sum up result
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Evaluation scheme: Max. grade 3, max. weight: 5
Evaluation criteria’sa b c d e Sum OK
Weight factor 3 5 2 3 5Idea
A3 1 3 3 2
399 5 6 9 10Idea
B2 2 3 3 1
466 10 6 9 5Idea
C3 5 2 1 2
51 X9 25 4 3 10
A showstopper category can be added
Systematic evaluation
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To the next time
• Have you finished your group charter (sent to your supervisor) and made an agreement with him??
• Keep working on the project description -> Draft needs to be handed in to your supervisor October 1rst
• Use the Idea generation Toolkit as a support kit for brainstorms• Look for software tools to help you (Freemind, mindmanager, Smartdraw...)