Download - Product Launch
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Chewing gum with Protein Oxidants and Vitamins
JWC
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Nowadays, people spend a lot of time working and don’t have time to eat
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People work hard 24*7
But do they WORK HARD for their HEALTH
People work hard 24*7
But do they WORK HARD for their HEALTH
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OHH..So you got a
systematic Life-Style .
But are your P-O-V’s stable ?
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Therefore,we got a new way to be healthy without spending much time,even while you’re working.
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Flour layer coating
A squared gum with fruit flavours and gel inside.
The gel contains 3gms of protein , anti – oxidant and Vitamin C and E
The gel has other flavours to hide the protein flavor that is not really good and to offer a better experience with this product.
Vitamin C - E
Sparkles of Green Leafs
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While chewing a gum you don’t miss out on the supplementary nutrients.
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Why Chewing – Gum
The chewing gum market is growing at the fastest speed among all segments of the
Indian confectionery market.
According to a recent report by RNCOS, "Indian Confectionery Market Analysis",
the chewing gum market is growing at a CAGR of more than 30% during 2012-2015, which is amazingly much higher than the other segments of confectionery industry.
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Chewing – Gum was assumed as a children's
product.
New players came in and they change the perception
of people .The focus was shifted from children to adult as a dental
care gum like Wrigley's ORBIT
Now we will change the focus from dental care to dietary supplement gum.
Children Era
Adult Era and focus on dental care
Children and adult Era and focus on dental and vital nutritionery supplements
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Che - Pro
Gum
Product
Weight 35 gms
Flavours
MINT ORANGESTRAWBERR
Y
Flour layer
coating
Vitamin C – E in Liquid form
Sparkles of
Green Leaves
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Place
Our reach is area with mass population – busy population
Focusing on URBAN area.
Rural area is Exempted in short-run.
City’s like Mumbai Delhi Bangalore Chennai will be our prime cities to
focus on.
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Where can you find our product?
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Dietary supplement Shops
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Local Shops(General Stores)
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Channels Public
Warehouse
Distributors
Salespersons
Shops
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Price
@15 @17
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Promotion Mix
Advertising:
TV Ads
Print Media – news paper – like BT , TOI etc
Digital OHH
Store Display
Posters
Web Pages
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A CHEWING
– GUM A DAY WILL
KEEP YOU HEALTHY
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Now my mom doesn't shout at
me …
Moreover my Tiffin adds CHE –
PRO
Thank you CHE – PRO
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Sales promotion
Events
School/College
s
Marathon
Free Samples
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SWOT
•USP.
•Multi supplement under one gum.
•Easily available.
•Promoted as a healthy gum.
• People believe chewing gum not good for health.
•We will change their perception.
•Go Global in long-run
•Later on introducing gum
as a substitute for toothpaste.
• Other competing gum brands.
• Power bars
• Imitation of our uniqueness
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PT
GEOGRAPHIC • Mumbai, New
Delhi , Bangalore , Chennai
PSYCHOGRAPHIC• Lifestyle : Health
conscious and value for money.
DEMOGRAPHIC• Age : 10 + years• Gender : Male and
Female
Children and youth
middle and upper class
people
We position our self as a brand
for people who are
working hard and can’t give their body a
balanced diet
S
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The “D” PillarWe differentiate from that of our competitor
USP
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BUDGET ESTIMATION (in Lakhs)
Market Research Primary research 40.50Secondary research 11.21
Market Research Total 51.71
Marketing Communications Branding 60.60Advertising 120.35Web sites 13Internet marketing 8Press relations 9.54Analyst relations 4.8Events 48.98
Marketing Communications
Total 265.27
Channels
Channel communications and training 22.89
Channel promotions and incentives 34.40 Channel commissions/bonuses 39.75
Channels Total 97.04TOTAL – 414.02
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MEMBERS :-• KHAN ABDUL RAHIM• HIMANSHU KUMAR SINGH• HEMEND CHANDRAN• DILLI KUMAR• K SANDEEP• KRITIKA SHRIVASTAVA• DEVARAJ• MANOJ• GUNJAN SINGH• G. SUNITA