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A Professional Development Series from the
CDC’s Division of Population Health
School Health Branch
Professional Development 101:The Basics – Part 1
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INTRODUCTIONSection One:
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Welcome
Bridget BorgognaHealth Education Specialist/Project Officer
Melissa FahrenbruchTeam Lead, Program and Professional Development Team
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Purpose
Professional development strengthens education delivery and increases skill-building capacity.
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Learning Objectives
1. Define professional development.
2. Identify key professional development terms.
3. Identify three professional developmental practices.
4. Describe how these practices can improve your state’s professional development capabilities.
5. Identify strategies to support each professional development practice.
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PROFESSIONAL DEVELOPMENT DEFINED
Section Two:
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What is Professional Development?
• Systematic process that strengthens how professionals obtain and retain knowledge, skills, and attitudes
• Consciously designed processes and activities developed to improve organizational practices
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But, wait… there’s more!
• Adult learning principles to engage learners
• Systematic process: planning, designing, marketing, delivering, evaluating, and following up
• Events, information and presentation sessions, and technical assistance
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PROFESSIONAL DEVELOPMENT ACTIVITIES
Section Three:
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Events
• Set of skill-building processes and activities designed to assist individuals in obtaining new knowledge and skills
• Purpose: to reach specific goals and improve workplace performance
• Targeted to a specific audience, learner-centered, call to action
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Adult Learning Principles
• Respected
• Safe and supportive
• Relevant
• Varied
• Opportunities to practice
Delivered in a time span that is adequate to cover the topic in detail
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What is the difference?
• Workshop– Educational program
– Techniques and skills in a particular field
– Long-term benefits
• Training– Instructional experience
– New skills and knowledge
– On-the-job application
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Distance Learning
• Skill-building process, targeted to a specific audience
• Individuals who are separated by time, or distance, or both
• Modes of delivery:
– Synchronous
– Asynchronous
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Synchronous Delivery
• All participants present at the same time
• Organized timetable
• Instructor present
• Interaction
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Asynchronous Delivery
• Self-paced
• Access materials on own schedule
• Not required to be together
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Information and Presentation Sessions
• Provide a familiarity level of knowledge
• Enough information to decide whether or not to pursue
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Delivery
• One-time or series of events
• Delivered in a short period of time
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Technical Assistance
• Process of providing targeted support to an organization with a development need or problem
• Involves communication between a specialist or consultant and the organization
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Core Principles
• Collaborative
• Systematic
• Targeted
• Adaptive
• Customized
• Results-driven
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Structure
• One-on-one consultation
• Small-group facilitation
– In person
– Phone
– Internet technologies
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Summary of Activities
• Events
• Information and presentation sessions
• Technical assistance
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REVIEW OF TERMINOLOGYLearning Activity One:
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PROFESSIONAL DEVELOPMENT PRACTICES
Section Four:
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Six Professional Development Practices
• Sustain a PD infrastructure
• Design PD offerings
• Market PD services
• Deliver PD offerings
• Follow up with support
• Evaluate PD processes
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Framework
SUSTAIN
DESIGN
MARKET
DELIVER
FOLLOW UP
EVALUATE
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Infrastructure
• Sustain: professional and agency capacity
• Design: instructionally sound activities
• Market: focused
• Deliver: streamlined, responsive, timely
• Follow up: growth
• Evaluate: continuous improvement
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Organizational Outcomes
Increases in:
• Skills and knowledge
• Implementation
• Quality, quantity, or cost-effectiveness
• Sustainability
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Partnerships
• Cooperation
• Collaboration
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Effective Partnerships
• Mutual respect
• Coordination
• Reciprocal roles
• Shared participation
• Mutual accountability
• Transparency
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Partnership Outcomes
• Increased contributions
• Synergy
• Program resilience
• Better alignment
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Summary
• Professional development practices framework
• Organizational outcomes
• Characteristics of effective partnerships
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REVIEW OF POTENTIAL OUTCOMES
Learning Activity Two:
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SUSTAIN, DESIGN, MARKETSection Five:
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Six Professional Development Practices
• Sustain a PD infrastructure
• Design PD offerings
• Market PD services
• Deliver PD offerings
• Follow up with support
• Evaluate PD processes
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Sustain a Professional Development Infrastructure
• Provides the underlying foundation for all the practices
• Stage for success:
– Leadership
– Advocacy
– Skilled staff
– Alignment
– Evaluation
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Key Characteristics
• Continuous learning
• Focus on relevant content
• Professional collaboration
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Key Strategies
1. Identify a person to provide leadership.
2. Secure financial and human resources.
3. Establish and implement a PD plan.
4. Develop a process to ensure qualified PD providers.
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Design Professional Development Offerings
Solid PD offerings are thoughtfully designed with a specific purpose.
• Groups
• One-on-one settings
• In person
• Online
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Effective Training Objectives
Without clear objectives, participants:
• Are unclear about what is expected
• Fail to grasp intended outcomes
• Lack transfer of learning
With clear objectives, design has:
• Logical intended outcomes
• Strong foundation
• Intent
• Boundaries
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SMART Objectives
S Specific
M Measurable
A Achievable
R Reasonable
T Time-based
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Adult Learning Principles
Adults:
• Need to know
• Are motivated to learn
• Have previous experience
• Need variety
• Need to be involved
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Key Strategies
Group settings:1. Identify the target audience2. Develop SMART objectives3. Develop a comprehensive agenda4. Develop plans for evaluation and follow-up
support
Technical assistance:1. Response time2. Topics to be covered3. Follow-up support
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Market Professional Development Services
• Contact people
• Know your audience segments
• Promote health benefits
• Utilize various approaches
• Use models that work
• Build partnerships
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Field of Dreams
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Marketing Steps
1. Determine services
2. Develop a comprehensive marketing plan
3. Implement the marketing plan
4. Use data
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Professional Development (PD) Marketing - The Continuum
E-mail [email protected] for a copy of the Marketing Toolkit.
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Key Strategies
1. Link PD services to target audience needs
2. Develop and implement a marketing plan
3. Monitor and adjust, as appropriate
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Summary of Three Practices
• Sustain
• Market
• Design
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REVIEW OF SUSTAIN, DESIGN, MARKET
Learning Activity Three:
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CONCLUSIONSection Six:
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Summary
• Sustain a PD infrastructure
• Design PD offerings
• Market PD services
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Next Steps
• Professional Development 101: The Basics – Part 2
– Deliver
– Follow-Up
– Evaluate
• Professional Development 201: From Basic to Dynamic
– Adult learning principles
– Facilitation tips
– Webinar development
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Evaluation
Thank you for taking a few minutes to let us know your thoughts about this course.
https://orausurvey.orau.org/n/PD101a.aspx
We value your feedback.