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Copyright 2013 by Rita Gunther McGrath 1
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A Tale of Two Companies, two oil billionaires, a Japanese innovator and a whole lot of denial
3Copyright 2013 by Rita Gunther McGrath
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New forms of competition that we never considered!
VS
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The new playbook for strategy
Copyright 2013 by Rita Gunther McGrath 5
i Continuous Reconfigurationi Healthy Disengagementi Deft Resource Allocationi Innovation Proficiencyi Discovery Driven Mindseti Entrepreneurial Career Management
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What does it all mean for individual careers & talent?
From To…
Organizational systems Individual skills
A stable career path A series of ‘gigs’
Hierarchies and teams Individual superstars
Infrequent job hunting Permanent career campaigns
Careers managed by the organization
Careers managed by the individual
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A recipe for disruption
Implications from the book for would-be disruptors
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Find an attractive target
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“I don’t want any surprises and don’t bring me bad news”
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What does their customer really need?
i Same need that the incumbent provides, but with a twist?
i Making what the incumbent provides unnecessary?i Doing the same thing, but at a fraction of the price?i Customer need that is not being met, is being met
badly or expensively, or is being met in such a way that infuriates customers?
i Might they reward you for making their experience better?
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Payment customers
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US Banks raked in $45.3 Billion in fees from merchants in 2008 & its gone up since then
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Next, you’ll need a business model
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Here’s the disruptor
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The transient advantage economy & entrepreneurship
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Time & Interest permitting
Implications for leaders in large organizations
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From Stability to Continuous Reconfiguration
Copyright 2013 by Rita Gunther McGrath
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From defending past advantages to healthy disengagement
Copyright 2013 by Rita Gunther McGrath 18
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From resources held hostage to deft reallocation
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• Textiles• Chemicals
1940s-1960's
• Advanced Materials
• Flameproof Products
1980s-1990s• Specialty
Materials• High-IP specialty
chemicals
2000s on
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From episodic innovation to a sustained capability
Copyright 2013 by Rita Gunther McGrath 20
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From defending advantages to seizing opportunities
Copyright 2013 by Rita Gunther McGrath 21