Download - Programmatic Media Scenario
The Promise of Programmatic
Presented by Erich WassermanCRO and Co-Founder of MediaMath
In2007
demand-side platforms (DSP) began to emerge, changing the way digital media is purchased, and creating a new, more efficient way for advertisers to reach consumers, individually, at scale.
Since then:-media opportunity has grown in breadth and in depth-data management has become imperative-operating models have evolved -nearly every major brand and publisher have or are developing a programmatic strategy
Programmatic Arrives
Voted “Programmatic Company of the Year”M&M Global Awards
Voted “Programmatic Company of the Year”M&M Global Awards
Series1€ 0
€ 1
€ 2
€ 3
€ 4
€ 5
€ 6
€ 7
€ 8
€ 9
2013 - 2019
European Programmatic Growth (€m)European Digital Ad Spending 2013 - 2019 (€bn)
Source: eMarketer
Voted “Programmatic Company of the Year”M&M Global Awards
The European Programmatic Players Brands Publishers & SSPs
Voted “Programmatic Company of the Year”M&M Global Awards
Series1$0
$1
$2
$3
$4
$5
$6
$7
2014 - 2019
Brazil Programmatic Growth ($m)Brasil Digital Ad Spending 2014 - 2019 (USDbn)
Source: eMarketer (2015)
Series1
0
2014 - 2018 Source: eMarketer (2014)
2014 2015 2016 2017 2018
$0.6 $4.2 $12.4 $28.8 $55.8
- 579.7% 198.3% 131.8% 93.5%
Voted “Programmatic Company of the Year”M&M Global Awards
The Brasil Programmatic Players Brands Publishers & SSPs
Demand: Uncompromised emphasis on marketer ROI
Supply: Performance wins with no bias to O&O
Demand: Complete visibility into economics & decisioning
Supply: Insights into advertiser goals and media performance to support collaboration
Demand: Self-service, extensible software platform with OPEN partner portfolio and flexible support models
Supply: Pure demand expression empowers publishers to manage yield and sales channels
CONTROL
OUTCOMES TRANSPARENCY
Voted “Programmatic Company of the Year”M&M Global Awards
An Open Ecosystem that Supports Innovation
Voted “Programmatic Company of the Year”M&M Global Awards
You can get your whole marketing organization trained and certified by NMI
www.newmarketinginstitute.com