Transcript
Page 1: Programme development and podcasting - Chris Bannon, VP, WNYC, New York, USA

Programme development in the age of podcasting

Chris Bannon, VP, WNYC, New York, USA

#rde14

Page 2: Programme development and podcasting - Chris Bannon, VP, WNYC, New York, USA
Page 3: Programme development and podcasting - Chris Bannon, VP, WNYC, New York, USA

1# PUBLIC RADIO STATIONIN THE USA

#

(WNYC FM, Weekly Cume, Fall 2013)

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LARGESTAUDIENCE IN AMERICA

PUBLIC RADIO STATIONIN THE USA

(WQXR FM, Weekly Cume, Fall 2013)

Page 4: Programme development and podcasting - Chris Bannon, VP, WNYC, New York, USA

IN DIGITAL AUDIO

#1PODCASTSiTUNES

(Radiolab & Freakonomics Podcasts, 2010-2013)

#1CLASSICALMUSIC STREAM IN THE USA

(WQXR Monthly Stream Sessions, U.S. Classical Music Station Survey, 2013)

LEADER

Page 5: Programme development and podcasting - Chris Bannon, VP, WNYC, New York, USA

MONTHLY DIGITAL IMPRESSIONS27,500,000

Page 6: Programme development and podcasting - Chris Bannon, VP, WNYC, New York, USA

BRANDS

375+ HRS of Programming/Week

NEWS/CULTURE

Page 7: Programme development and podcasting - Chris Bannon, VP, WNYC, New York, USA

POWERHOUSE POTENTIALInternal

talent and ideas

Co-production partnership

s

“Acquired” podcasts

Class of FY14 Checkpoint Checkpoint

OUR APPROACH: build a portfolio of new shows with

Page 8: Programme development and podcasting - Chris Bannon, VP, WNYC, New York, USA

What is a POWERHOUSE BRAND?

Meets our mission & is New York-centric (intellectually & emotionally)

Reaches young & diverse audiences (30-40)

Engages to create powerful loyalty (= sustainable financially)

Offers multiple platform experiences (live events & digital)

Can be distributed directly to the audience

Supports women’s voices and diversity

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Page 9: Programme development and podcasting - Chris Bannon, VP, WNYC, New York, USA

Initial screen

First checkpoint

Red light decisionAnnual review

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Powerhouse

Mid-tier

Discontinue

12-18 months 3-4 years

DISCIPLINE & FLEXIBILITY

Structured process provides both

Page 10: Programme development and podcasting - Chris Bannon, VP, WNYC, New York, USA

Freakonomics.comRadio Guest

Book Series

PodcastPodcast

Radio Series

NYTimes Column

CASE STUDY:

Page 11: Programme development and podcasting - Chris Bannon, VP, WNYC, New York, USA

DIGITAL FIRST

DISTRIBUTION ANDCONTENT PARTNERSHIPS

EVERY SHOWIS GLOBAL

SUCCESS STRATEGIES

Page 12: Programme development and podcasting - Chris Bannon, VP, WNYC, New York, USA

THE

MEMBERSHIPUNDERWRITING

ECONOMIC MODEL

Page 13: Programme development and podcasting - Chris Bannon, VP, WNYC, New York, USA

THE FUTUREPOWERHOUSE BRAND POTENTIALMISSION COMPATIBILITYHIGH PERSONALITY VEHICLESROOM FOR US TO ADD VALUECONTENT HAS POTENTIAL FORDEEP AUDIENCE ENGAGEMENTCONTENT GENERATES HIGH LOYALTY

Youthful 90-year-oldmedia operation seeks…

Page 14: Programme development and podcasting - Chris Bannon, VP, WNYC, New York, USA

Questions?


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