Download - Programming Meeting 21 April 2009
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Not another bloody Powerpoint!
Clive Dickens
Tony Moorey
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RAJAR update*
• Quarterly measurement
• Over 340 stations measured, including 60+ BBC
• 130,000 participants per year – over 30,000 per quarter
• Participants only measured for 1 week
• Participants aged 4-99, 15+ classified as ‘adult’
*Radio Joint Audience Research
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Reach (Number of listeners)
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Hours – Time spent listening
+ ++
+ +
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Reach vs Hours
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Reach vs Hours – Depth vs Breadth
Station A Station B Station C Station D Station E
10
12
15
17
20
10
17
12
9
7
Reach Hours
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Why ? Commercial Impacts
Person A
Person B
Person C
0.00 1.00 2.00 3.00 4.00 5.00 6.00 7.00 8.00 9.00 10.00
1 impact 2 impacts3 impacts
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25% are listening more now
25 62 11 2
Have you been listening to Absolute Radio more or less since it changed from Virgin
Radio?
More Same Less Don't know
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Half our listeners still first think of us as Virgin Radio
Absolute Radio42%Virgin
Radio54%
Don't know5%
Which name usually first comes to mind when thinking about Absolute Radio?
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Virgin Radio Absolute
20.7766990291262
24.3016759776536
22.0600858369099
16.5
1.6
14.6
4.6
13.2
4.0
8.1
4.2
11.4
5.2
11.2
5.1
25-54 Unprompted Awareness
Jul-08 Aug-08 Sep-08 Oct-08 Nov-08Dec-08 Jan-09 Feb-09 Mar-09
Brand awareness building
Virgin Radio Absolute
72.135922330097174.767225325884674.8497854077253
71.7
9.3
73.1
16.8
73.0
15.3
73.9
15.3
72.4
21.8
73.7
19.6
25-54 Prompted Awareness
Jul-08 Aug-08 Sep-08 Oct-08 Nov-08Dec-08 Jan-09 Feb-09 Mar-09
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ENTERTAINING RELUCTANT ADULTS
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ABSOLUTE MORE MUSIC
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ABSOLUTE LIVE SUMMER (not just Festivals)
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GUITARS FOR SCHOOLS
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DISTRIBUTION – DAB, ANDROID, OVI, BLACKBERRY & iPHONE
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TheBilly ConnellyAbsolute Business Plan
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The Absolute Bid
Improved Performance
Plug the 80s quiz
More Revenue
More Music, More Content
Plug No Repeat Guarantee
No Ofcom complaints
More Awards
More Meetings
SENSE OFURGENCY
EXPECT CHANGE