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PROJECT BRIEF February 14, 2014
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Size of Development 38,895 square meters
Project Type Medium Rise Building
Development
Location Amang Rodriguez Avenue,
Santolan, Pasig City
Unit Mix 2-BR and 3-BR Units
Number of Buildings 8 Buildings
No. of Residential Floors 6/7 floors per building
No. of Parking Levels 1 level for 2 buildings
2 levels for 6 buildings
Parking Ratio 87%
Project Overview
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Site Development Plan
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From SLEX
• Take the C-5 Exit.
• Follow the road of C-5
leading to Libis.
• Turn right at FVR Road.
• Follow the road until you
reach Marcos Highway.
• Turn right at Amang
Rodriguez Avenue (Jollibee).
• Go straight until you see the
site to your right and enter
the road leading to the
Entrance Gate.
From SLEX (Alternate)
• Take the C-5 Exit.
• Follow the road of C-5
leading to Libis
• Turn right at Calle Industria
Ave.
• Follow the road until you
reach Amang Rodriguez, the
turn left
• Go straight until you see the
site to your left and enter the
road leading to the Entrance
Gate.
How To Get There
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From Antipolo
• Take the Marcos Highway
going to SM Marikina
• Before reaching SM
Marikina take the last U-
turn slot to go to the other
side.
• Turn right at Amang
Rodriguez Avenue, the
landmark is Jolibee at the
corner.
• Turn right at the site’s
Entrance Gate.
How To Get There
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Location Map
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Banks
BDO 500 m
Eastwest Bank 700 m
Gasoline Stations
Caltex 600 m
Shell 400 m
Supermarkets
South Supermarket 200 m
SM Savemore 500 m
Hospital
St. Camillus Medical Center 400 m
Railway Transport
LRT2 Santolan Staton 1.2 km
Malls
Sta. Lucia Mall 1 km
Robinsons Mega East 1.2 km
SM Marikina 2 km
Places of Interest
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The Miréa Residences logo consists of
a mark and logotype that reflects
the project’s refreshing approach to
residential developments. The mark
is composed of leaves that form a
stylized letter “M” that stands for the
environment-friendly design features
of the project. Sans serif typefaces
were used to reflect the project’s
Neo-Minimalist architectural scheme.
Green and turquoise were used as
main colors as it evokes exhilaration
and invigoration. These organic
colors represent the development’s
thrust for resort-inspired lifestyle.
Behind the Name
Miréa is a variation of “Mira” – a
Spanish expression meaning to
“Look!” at something admirable
or wonderful.
The project name is one of
many variations of the name
Mira – of Latin, Slavic and Hindi
origin – which means “wonderful, peace, or
prosperous”
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For young families and professionals in Pasig, Quezon City
and Marikina, Miréa Residences is a medium rise condominium
that offers them the opportunity to live in a safe and relaxing
environment with proximity to the Central Business Districts,
commercial areas and other key establishments of these three
cities
Unlike other condominiums in the area, Miréa Residences
has well-designed units and resort-inspired amenities sold at a
reasonable price, ensuring you get more than your money’s
worth
This is because of DMCI Homes’ commitment to creating
healthy communities with its proven track record as a triple-A
builder-developer that continuously innovates for the benefit of
its clientele.
Value Proposition Statement
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Primary
• Families who are
undergoing a lifestyle shift;
they want a place that
they could call their own
• At the prime of their careers
(household income of Php
120,000 and above)
• Living in Pasig, but could
also have daily transactions
in Quezon City, Marikina
and/or Rizal
Target Market
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Secondary
• Overseas Filipino workers
earning for a suitable
living space
• Investors seeking
spacious properties
worth marketing to other
interested parties
Target Market
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“Balanse lang. Busy
na madalas kaya
hahanapin ko yung
lugar na
makakapag enjoy
ako sa loob and
makakagala pa rin
ako kapag gusto
ko.”
Market Segment
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“I need a place
that’s peaceful and
secure. The area has
to be convenient
also – my kids get to
school and we get
to go to work as fast
as possible.”
Market Segment
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“I can afford to have
a place of my own; if
not for me, at least I
have ways to make
good use of it.
Market Segment
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Competition Fact Sheet
Project Miréa
Residences One Spatial
Orchard
Towers
Acacia
Escalades Bali Oasis 2
Developer DMCI Homes Filinvest Sta. Lucia Robinsons
Land Filinvest
Location
Amang
Rodriguez
Ave., Santolan,
Pasig City
Amang
Rodriguez
St., Sitio
Ligaya,
Brgy. Dela
Paz
Corner
Amang
Rodriguez
ave. and
Soliven st.,
Manggahan
Pasig
Amang
Rodriguez
Avenue and
Calle
Industria,
Manggahan
Marcos Highway,
Santolan, Pasig City
Land Area
(Ha) 3.89 1.7 0.8 1 1.7
No. of
Buildings 8 7 4 2 4
No. of Floors 6-7 floors 6 9 15 & 17 9
Total Units 1,216
894 484
Bldg. A: 383 896 total
dev’t
400
(Jayapura,
Malang) Bldg. B: 414
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Competition Fact Sheet
Project Miréa
Residences One Spatial
Orchard
Towers
Acacia
Escalades Bali Oasis 2
Parking Slots 1,065 204 N/A 342 approx 450 99
Parking Ratio 87% 22% 30% 43% approx
50% 50%
RFO Date August 2017 14-Jan N/A 14-Aug
Unit Mix
2-BR: 1,012
2-BR: 894
Studio: 208 Studio: 88 Studio: 72 Studio:
20
3-BR : 204 1-BR: 148 1-BR: 165 1-BR: 72 1-BR: 18
Tandem 2-BR: 128 2-BR: 130 2-BR: 656 2-BR: 162
Floor Area
(sqm)
2-BR: 63.5 to 65 30
drying
cage -
7sqm
Studio: 24 - 28 Studio: 26 Studio: 23, 24
3-BR : 85 1-BR: 32 - 52 1-BR: 32, 36-
39 1-BR: 35, 38
Tandem : 130 2-BR: 36 - 56 2-BR: 48, 54 2-BR: 40, 47.5
Ave. Selling
Price/Unit 3.2 M 1.8 - 2.1 M 3.3M 2.5M 2.5M
Ave.
Price/sqm 54,000 60,000 76,000 76,000 70,000
Ave. Sales
take
up/month
40 units 10 units 10 units 10 units
Sales Take-
up
78% sold
40% sold
38% sold
Jayapura - 85% sold
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Brand Mapping
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Contract Price x Price per Square Meter
1M 2M 3M 4M 5M
50K
60K
80K
90K
70K
Price per Sqm
Total Selling Price
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SELLING
PRICE
DMCI HOMES
MIRÉA COMPETITORS
Lowest price /sqm
amongst competitors
It is more than your
money’s worth as you get
a spacious area at a
price within the range of the area
• Competitors have larger
prices/square meter,
indicating that while other projects have
bigger spaces, their total
price is on the expensive
side.
Contract Price x Price per Square Meter
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Location vs List Price
Best
Poor
1M 2M 3M 4M 5M
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LOCATION
DMCI HOMES
MIRÉA COMPETITORS
Accessible via Marcos
Highway and C-5 Road
Close proximity to Eastwood
City, Katipunan Ave., and the
Marikina Commercial Area
Accessible to private and
public vehicles
Convenient to travel to
different service institutions
and places of leisure like Malls
• Accessible to both private
and public vehicles
• Other areas are found deep
within existing private
subdivisions
• Located in areas that are
prone to flooding, despite the
very strategic location
• Project locations are situated
in areas were immense traffic
is caused
Location vs List Price
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Product Quality vs List Price
Attributes:
Construction Quality
Quality Standards
Turnover Finish
Best
Poor
1M 2M 3M 4M 5M
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PRODUCT
QUALITY
DMCI HOMES
MIRÉA COMPETITORS
Company of innovative
builders and engineering
experts
DMCI Homes develops resort-
inspired communities
Legacy of quality
workmanship from DMCI
Construction
DMCI Homes Quality seal:
- All units undergo a 102-
inspection process in our
proprietary quality
management system
- Two-year warranty
• High price of developers may
be attributed for purposes of
setting off costs, not as a
fortifying measure
• Competitors are still on their
stages of development,
although in terms of
construction and finish, the
result is sub-par.
Product Quality vs List Price
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Development Features vs List Price
Attributes:
Development Concept
Product Design and Innovations
Amenities
Living experience
Best
Poor
1M 2M 3M 4M 5M
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DEVELOPMENT
FEATURES
DMCI HOMES
MIRÉA COMPETITORS
Low-dense Mid-Rise
Development
Green building design: -
Atriums and single-
loaded hallways
Promotes natural flow of
light and ventilation
Lush landscape and garden
designs
Resort-like amenities (both
indoor and outdoor)
Majority of units are 2-BR
Assures “home” Feel
24-hour security Leasing Services
• Mixed-use Developments
• Commercial areas within
the project
• Relatively high-dense
condominium developments
Development Features vs List Price
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Project in Focus
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Site Development Plan
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Size of Development 38,895 square meters
Project Type 8 Medium-Rise Buildings
Location Amang Rodriguez Avenue, Pasig
City, Metro Manila, Philippines
Unit Mix 2-BR and 3-BR Units
Number of Units 1,216
Buildings 6 buildings with 2 parking levels
2 buildings with 1 parking level
Number of Floors 6-7 floors per building
Number of Parking Slots 1,089
Parking Ratio 87%
Amenity Area 15,480 square meters (40%)
Project Overview
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Indoor Amenities
Fitness Gym
Game Area
Meeting Room
Lounge Area
Audio Visual Room
Function Room
Garden Atrium
Water Station
Laundry Station
Convenience Store
Outdoor Amenities
Adult Pool
Kiddie Pool
Lounge pool
Basketball Court
Badminton Court
Palm Promenade
Picnic Area
Park / Playground
Project Amenities
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Project Logo
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Building Facade
Sitara Building
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Clubhouse
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Play Area
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Picnic Area
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Lounge Pool
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Lap Pool
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Kiddie Pool
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Palm Promenade
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Function Hall
Fitness Gym Game Area Audio Visual Room
Lounge Areas
Photos herein are actual amenities of another project of DMCI Homes
Indoor Amenities
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Other Facilities
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Project Entrance
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Convenience Store
Water Station
Laundry Station
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Unit Balconies
Scenic Elevator per building
Single Loaded Hallway
Mail area per building
Most photos herein are actual amenities/facilities of another project of DMCI Homes
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Provision for individually
metered utility and cable
connections for each unit
Provision for Fire
Alarm
System
Stand-by
Power Generator
for common
areas
Automatic fire
sprinkler and fire
suppression
system
Electrified Perimeter
Fence
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• 24-hour security, with roving personnel
• Guarded entrance gate
• General maintenance of common areas
• Taxi call-in service
• Utilities application and payment assistance
Property Management Office Services
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Unit Layouts
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Turnover
Finishes
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Floor Layouts
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UNIT TYPE UNIT
AREA
GROSS AREA
(SQM)
MINIMUM
LIST PRICE
(PHP)
MAXIMUM
LIST PRICE
(PHP)
2 Bedroom 49.50 63.50 - 71.50 2.98 Mn 3.32 Mn
2 Bedroom A 49.50 65.00 - 73.00 3.12 Mn 3.50 Mn
2 Bedroom B 51.00 65.00 - 73.00 3.09 Mn 3.50 Mn
3 Bedroom 65.00 85.00 - 94.00 4.19 Mn 4.84 Mn
Unit Price Range
As of February 14, 2014 for Maia and Sitara Buildings
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Effectivity of Pricelist February 28, 2014
RFO Dates
Maia Building August 2017
Sitara Building August 2017
Minimum down payment will be at least 15%
Exclusive of Closing Fees and Turnover Fees
Selling Terms and Other Guidelines
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Miréa Residences bears the DMCI Homes Quality Seal, which represents our commitment to deliver homes that are built to
last. Your new home is subject to our proprietary quality management system, and comes with a 2-year limited
warranty*.
*Property developers typically provide a one-year warranty. DMCI Homes’ 2-year limited warranty covers
most unit deliverables, except operable items subject to daily wear and tear. Terms and conditions apply.