Download - Project list - Research Africa
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CASES 2012
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What: - Impact survey on Global Hand Washing Day campaign
Where: - Uganda
Partner / Client: - USAID, Strides for Family Health, Unilever Uganda/ Lifebuoy
Sample size: - 12,000 (collected via radio campaigns and face to face)
How: - Interactive SMS (English) and call center (English and local languages) further to SMS
pledges (12,000 pledges) + Incentives provided for participation
Database: - International campaign personal hygiene (Participant pledge by SMS)
Goals: - Insight attitude & create awareness hand washing to prevent diseases
- Insight in Unilever’s brand awareness & product feedback
Win-win: - Increased brand awareness Unilever-Lifebuoy & increased awareness dealing with poor
sanitation & hygiene
UNILEVER/ Lifebuoy CASE
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What: - Monitoring and Evaluation solar system performance & use
Where: - Northern Uganda
Partner / Client: - GIZ / PREEP (‘Access to Solar program’)
Sample size: - 571 (Out of a database provided by GIZ)
How: - Interactive SMS (English) and call center (English and local languages) + Incentives provided for participation
Database: - Existing GIZ database of customers who bought a solar system under the program
Goals: - Evaluate performance/use/dealers solar systems
- Improve access to affordable modern energy services in rural/remote areas in Uganda
- Evaluate use solar energy
Win-win: - Insight customers’ opinion of & experience with solar systems
- Collection information on dealer performance & systems quality
- Increased support for renewable energy
GIZ CASE
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What: - Impact survey on Tuberculosis Awareness Campaign
Where: - The Wakiso, Kiboga, Luwero, and Kyankwanzi districts of Central Uganda
Partner / Client: - Amref
Sample size: - 996 (collected via radio campaigns and face to face)
How: - Call center (English and local languages) + Incentives provided for participation
Goal: - Measure the effectiveness of the Tuberculosis Campaign
Win-win: - Insight into awareness and education about Tuberculosis
- Increased health awareness and education about Tuberculosis
AMREF CASE
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UWEZO CASE
What: - Database cleaning project
Where: - Uganda
Partner / Client: - Uwezo
Sample size: - 2000 (Out of database provided by Uwezo)
How: - Call center (English and local languages) + Incentives provided for participation
Goal: - To eliminate unwanted contacts from the UWEZO database that is being used to reach children
through awareness sms messages and quizzes to improve competencies in literacy and numeracy
among children aged 6‐16 years
Win-win: - Insight operational numbers in database
- Insight into which people in the database are aware about UWEZO and are interested in UWEZO education programs
- Insight whether respondents received the SMS messages and quizzes
- Insight reasons why people did not respond to the SMS messages sent to them
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RAISING VOICES/ TWAWEZA
What: - Monitoring and Evaluation education system in Uganda
Where: - Uganda, teachers in the districts of Kyenjojo, Mubende, Arua, Alebtong, Lira, Agago and
Mbale Districts
Partner / Client: - Raising Voices & Twaweza
Sample size: - 654 (Out of database provided by Raising Voices)
How: - Call center (English and local languages) + Incentives provided for participation
Goal: - Evaluate the education System in 7 districts of Uganda
Win-win: - Insight performance of the education system
- Insight characteristics of a good education system and focus point for improvements
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UNATU
What: - Monitoring and Evaluation education system in Uganda
Where: - Different districts of Uganda, namely Kampala, Jinja, Masindi, Lira and Arua
Partner / Client: - UNATU (Uganda National Teacher’s Union)
Sample size: - 200 (Out of Research Africa’s representative consumer panel)
How: - Call center (English and local languages) + Incentives provided for participation
Goal: - Gather the public’s views on whether there is a crisis in Uganda’s public education
Win-win: - Insight performance of the education system
- Insight main problems and suggested solutions’ according to the public
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MALARIA CONSORTIUM
What: - A pretest with Village Health Teams to evaluate a Mobile Support System, against 5 key
criteria (Attraction, Acceptability, Comprehension, Relevance, Persuasion)
- Mobile telephony coverage testing
Where: - 8 districts of mid‐western Uganda
Partner / Client: - Malaria Consortium
Sample size: - 300 (Out of database provided by Malaria Consortium)
How: - Call center (English and local languages) + Focusgroup
Goal: - Assess the acceptable, comprehensible, appropriate, and useful nature of the SMS messages
- Testing the coverage of all mobile operators in Uganda (MTN, AIRTEL, ORANGE, WARID, UTL)
Win-win: - Insight into the perception and comprehension of the SMS messages
- Determinded which operator has the widest coverage in Uganda
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LIVING GOODS
What: - Follow-up surveys on treatments performed in the field by Community Health Promoters
Where: - Uganda
Partner / Client: - Living Goods
Sample size: - 200 (Out of database provided by Living Goods), ongoing monthly
How: - Call center (English and local languages)
Goal: - Learn about customers’ satisfaction
- Find out whether sick and treated children were treated by a Living Goods’ Community Health Promoters
Win-win: - Insight customer satisfaction
- Increased brand awareness Living Goods
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What? - Establish a representative panel for market research
Where? - Uganda, Kenya, Tanzania
Partner / Client: - Available for use by any commercial or non-profit entity
Panel size - 20000
How: - Marketing campaigns via radio, TV, Internet, social media
- Registration panelists via SMS or Internet
- Careful profiling via call center (English and local languages)
- Incentives provided for participation
Goal: - Provide insight in consumer attitudes, knowledge levels and behavior in Africa
Result: - Profiled database to be used for market research
CONSUMER PANEL