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MANAGEMENT
PERSENTED TO:
Sir. Ali AbdullahMehboob
PROJECT ON:
Metro GroupPREPARED BY:
Suleman Anjum 9092150
Soban Hazarwi 9092186
Javeria Sheikh 9092113
Atiq-ur-Rehman 90921100
Zaheer Aslam 90921
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Table of contents
No. Title
Page No.
1. Introduction..7
2. Management Process..
.8
3. SWOTAnalysis..11
4. Mission Statement....
.12
5. VisionStatement
.12
6. Our Resources..
.13
7. MetrosPhilosophy.
.....13
8. Basic
Principles..14
9. CompanyPrinciple
....14
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10.Management Policies...
...14
11.Corporate
Philosophy..14
12.ManagementPolicy
15
13.Hierarchy...15
14.Human Resource and SuccessionPlan..16
15.QualityPolicy
..16
16.EnvironmentPolicy
.16
17.OperatingPrinciples
..16
18.Dealerships and ServiceCenters..
..17
19.problems...18
20.SUGGESTIONS/SOLUTIONS..18
21.Conclusion...19
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22. Bibliography..2
0
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Submitted to:
Prof. Ali Abdullah
Mehboob
Submitted by:
MR. Suleman Anjum
07110052
MR. Soban Hazarwi
07110056
Miss. Javeria Sheikh
07110119
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Mr. Atiq-ur-Rehman
Mr. Zaheer Aslam
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All the praises are for ALMIGHTY ALLAH
whose uniqueness, oneness and wholeness are
absolute. Who gave me enough courage, knowledge
and ability to accomplish this report?
All respects are for His Holy Prophet Hazrat
Muhammad
Who enabled us to recognize oneness of our Creator?
My Parents whos rising gave me character and acompassionate heart.
We so pay my gratitude to SIR. Ali Abdullah
Mehboobwhose cooperation on every step of this
demanding task is highly appreciable. Without his
cooperation it was not possible to complete this
task.
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INTRODUCTION
METRO was established by
"YUNAS" Group of Industries in 1973,
incorporated as a Private Limited
Concern on 7th October 1985.
Begin with manufacturing of Electric
Fans in Pakistan in the Brand name of
METRO, in different designs and sizes. It
includes special varieties of Ceiling,
Pedestal, Exhaust, Double Action Bracket
Fans, Table and Circumatic Fans which
display their professional expertise, skill
and are equally renowned locally and
abroad. The Company has also started a
new setup of manufacturing of
Household Appliances, which include
METRO Motor Cycles, Washing Machine,
Gas and Electric-heater, Air Coolers and
Geysers in beautiful designs.
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As a corporate guiding principle, we
at METRO believe in providing best of
services to our clients with truthful
information. Our extra friendly activities
keep our members and dealers cheerful
and always ready to provide a helping
hand
MANAGEMENTPROCESS
Marketing Department of METRO
has formulated different plans to
strengthen its positioning in the market.
As a marketing organization it has multi
dimensional strategies which are working
not only to aware the people with the
new technologies in its products but also
promoting its brand image with social
welfare workshops which METRO s
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latest models were on display for the
public and races were used to amused
the audience not to loose interest and
that was a successful strategy for the
promotion of new models in the market.
In the process of marketing the
company must have to use the tactics
that cannot be followed by its rivals. As
METRO is following by remaining everytime active with its competitors
strategies that is HONDA and secondly
technology changing trends and its
implications are retained hidden up till
the model is in the market
MANAGEMENT PROCESS
INCLUDES
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Planning:
Firstly of all need of market is
observed to launch any product here in
Pakistan a plan is made by the process of
market research. They observe the need;
demand of the product, target market is
PLANNIN
G
ORGANIZ
ING
LEADING CONTROLI
NG
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settled. The cost and the expected profit
that is their goal are being estimated.
Organizing:
After planning they organize the
activities like which kind of people are
required and the process that would be
controlled by them under which
situations and how they would move.
Leading:
It concern as they prefer their
people as they say, THE POWER OF
DREAMS And they are as decentralized
as possible the motivating activities are
all around for their employees as they
train employees for their education.
Controlling:
Under this managerial activity theycompare its manufactured cars withold ones and after feed backs theymade any change if required.
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SWOT AnalysisSTRENGTHS
ISO 9002:1994 Certified
Extra ordinary sales revenue Vast production capacity
No long term debt
High growth rate
Brand image
Advanced technology provider
Weaknesses
Higher prices
Substitute products
Low marketing budget Limited production ( Metro
Motorbike )
Opportunities
Bike leasing
To target lower segments Assembling and Production of Metro
Bike in Pakistan
Tremendous Growth inautomobile sector in Pakistan Metro can concentrate on theareas where HONDA and YAMAHAhas no dealerships to gain 1st moveradvantage
Threats
Custom duty Imported Bike ( New entrants ) Existing rivals ( HONDA &
YAMAHA )
Increasing prices of petroleum
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Changing regulation on automobilesector
Heavy taxation Discouraging theautomobile sector
METRO has more vast dealersnetwork and hence has arena ofcustomer PR.
More High rate of products causing some
customers to divert
Mission Statement
The main goal ofMETRO is to improvethe level of customer service in Motor
Bikes, Electrical Fans and in Household
Appliances Manufacturing.
Hence the operation of the delivery
services and distribution Is.
professionally handled by the
experienced staff. We believe inproviding fastest and efficient services to
our clients backedby
Vision Statement
MEETING YOUR DREAMS Quality is
everything what we execute, Right first
time, on time, every time. WE INNOVATE
NOT IMMITATE. We being quality
conscious are approved by following
quality institutions:-
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METRO Quality Products have been
awarded Certification ISO-9002:1994.
Certificate No. Q-SC-5755 DT 5/4/2000 by
DET Norske Veritas (DNV).
Saudi Arabian Standard Organization(SASO) under International Conformity
Programme by Intertek Testing Services
(Singapore) Pte Ltd.
Pakistan Standard and Quality Control
Authority, Standard Development Centre
(PSI-1).
Also Registered with E in Cs Branch,
General Headquarters, Rawalpindi (M.E.S.)
Enlisted as Manufacturers/Exporters in
Engineering Development Board (E.D.B.)
Ministry of Industry, Government of
Pakistan.
"The first Pakistani fan which is registered
with Government of Kuwait".
We have met all the above quality
certifications criteria due to our highly
qualified, experienced and devoted
operational staff under the supervision of
professionals, supervisors & inspectors under
secure working environments. We are
producing environmental friendly and energy
saving products.
Our ResourcesThe Industry operates from 25 Acres facility
incorporating Factory, Stores, Offices and
Display Centre.
Workforce = 600
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Office Staff = 60
International Marketing Coordinators =77
International Dealers =41
Board of Directors =5
Distributors in Pakistan =110
Fixed Assets Value = US $ 5 m
Stock Value = US $ 4 m
Metros Philosophy
METRO Group of Companies Ltd.,
operates under the basic principles of
Respect for the Individual and The
Three Joyscommonly expressed as
The Joy of Buying, The Joy of Selling and
The Joy of Creating. Respect for the
Individual reflects our desire to respectthe unique character and ability of each
individual person, trusting each other as
equal partners in order to do our best in
every situation. Based on this foundation
of Respect for the Individual, The Three
Joys expresses our belief and desire that
each person working in, or coming into
contact with our company, directly orthrough our products, should share a
sense of joy through that experience.
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Basic Principles
Respect for the Individuals
The Three Joys (the joy of buying,
the joy of selling, the joy ofcreating)
Company Principle
Maintaining a global viewpoint, we are
dedicated to supplying products of the
highest quality yet at a reasonable price
for worldwide customer satisfaction.
Management Policies
1. Proceed always with ambition and
youthfulness;
2. Respect sound theory, develop
fresh ideas, and make the most effective
use of time;
3. Enjoy your work, and encourage
open communication;
4. Strive constantly for a harmonious
flow of work;
5. Be ever mindful of the value of
research and endeavor
Corporate Philosophy
1) Dynamic manufacturing andmarketing of prestigious products to the
entire satisfaction of customers.
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2) Create ideal working environment for
continuous development of product and
personnel.
3) Provide adequate return to shareholders and fulfill corporate obligations.
Management Policy
1) Respect for all man has priority over
others.
2) Man is the key in controlling i.e.
machines, methods and materials.
3) Follow 3S spirit i.e. small,smartand
speed.
4) Believe in 3A Hands on Approach
i.e. be on Actual Spot, look at theActual
Spot and confront the Actual
Situation.
5) Be a good corporate citizen; assume a
responsible role in community.
Priority Standards of Conduct
1) Safety: There can be no production
without safety.
2) Quality: To achieve the No.1
customer satisfaction, we are dedicated
to supply the prestigious products ofHondas highest quality, through our
smart team work.
3) Productivity: With safety and quality
each of us will strive to excel the
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performance in all fields of our activities
i.e. Production, Marketing & Planning,
After Sales Service, Finance, Logistics &
Imports and Human Resource &
Administration etc.
Human Resource and Succession
Plan
Human Resource Policy is to hire young,
fresh, energetic and active associates to
meet the existing and future workforce
requirements and providing its
associates maximum opportunities forinternal mobility through personal
training and development to enable
them to take higher positions. Human
Resource Division has to have succession
plan for each key job/area to make sure
the continuity of operations in the
relevant division and to fill the
temporary/permanent vacancy.
Quality Policy
To achieve the No.1 customer
satisfaction, we are dedicated to
supplying the prestigious products of
Metros highest quality through our
smart team work defined by the
regulatory parameters, and tocontinually improving our strategies and
goals for better performance.
Environment Policy
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METRO Group of Companies (Pakistan)
Limited, being responsible member of
the society considers the preservation of
the global environment as a crucial
concern. Our environmental
Philosophy is firmly based on the
following guidelines:
1) Recognize the impacts of the
significant aspects on the environment
resulting from activities, products and
services
2) Formulate objectives and targets to
control the effects of activities on local
environment as for as technically
feasible;
3) Operate in compliance with relevant
environmental laws, regulations and
other requirements that apply to our
activities;
4) Create environment friendly attitude
among associates;
Operating Principles
1) Always keep the deadline.
2) Never make excuses.
3) Teamwork.
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DEALEAR SHIPS and Service
Centers
LahoreSahiwal
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FaislabadGujranwala
Multan
Bahawalnager
D.G KhanR.Y Khan
KarachiAJK
Rawalpindi
PROBLEMS
Following are the problems which weve
been found in the Metro motorbike.
HIGHER PRICES
Substitute products
Low marketing budget
Limited production ( Motorbike ) Tough Competition
Government is unstable which is nota good sign for any company
Some Staff members are not asresponsible as it should be.
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A constant threat to the companyseconomic balance due to unstablegovernment policies.
Low production volume as
compared to demandSUGGESTIONS/SOLUTIONS
They must reduce their rates
They must produce somethingbetter than their competitors
Increase production
They must not only target the upperclass but also middle class.
They must provide more services tothe customers (like New Designs ,Motorbike leasing)
To target lower segments
Tremendous Growth inautomobile sector in Pakistan Metro can concentrate on theareas where Honda and Yamaha hasno dealerships to gain 1st mover
advantage Bonus packages and increment in
salaries for a selective level of work
and efficiency should be awarded to
attract the employees concern.
Staff should be made moreresponsible by implementing strictrules and regulations for any un-
professional behavior. Skilled workers of the company
should join the security department
to enhance the system.
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CONCLUSION
Metro is a market leader due to
different reasons:
It had created its GOODWILL in
the international market.
Though its price is less against
its competitors but it matches
its quality with its competitors.
Metro is using its brand name
to promote its products as it is
a prestigious brand and people
trust on them.
Their QUALITY is outclass.
It is a prestigious brand. They are promoting their
products very well and
introducing new features in the
new Bikes and are responsible
to attract the attraction of the
customer.
They has always maintain the
quality and performance of the
product
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They must keep improving day
by day and must introduce
more features and provide
better services to their
customers to retain the old
customer and build the new
ones.
As an ISO 9002:1994 certified
company they must be strict in
their rules and regulations asthey are so the standard of the
company can be maintained.
BIBLOGRAPHY
Management audit is conducted from Mr.
Aftab Ahmad Butt (HR Officer), Mr. Tariq
Gulzar (VD), Mr. Tasleem Khan
(Development Metro Motorbike Pak
Limited), Mr. Muhammad Arshad( Development) of Regional office
Motorbike Pakistan All other information
and data presented in the report about
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Metro has been collected from the
following websites:
www.MetroGroup.com.pk
http://www.honda.com/http://www.honda.com/