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8/9/2019 Project on Shzan

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HISTORYHISTORY

The Shezan international limited was incorporated

on May 30,1964 as private limited company.

Shezan international limited was conceived as joint

venture by shahnawas group and alliance

development corporation USA .in 1980-81 a

separate unit installed in Karachi which now

caters for Karachi ,Sind and export demand and

bottle filling was set in 1983 in Lahore Punjab


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Vision StatementVision StatementTo be known as leader of quality product in the

region dedication to quality is away of life at our

company, so much so that it goes far beyond

rhetorical slogans. It is the objective of shezan

International Ltd to produce and provide product and

service of the highest quality


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Mission StatementMission Statement

y Our mission is to provide the highest quality fruitand vegetable related juices and products to retailand food service customers we want to be therecognized industry learned in quality and service

,providing more then expected for our customeremployees and stakeholders. we will accomplishthis by maintaining a tradition of pride in ourproduct ,growth through innovation integrity in

the management of our business andcommitment to team management and the qualityimprovement process


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PRODUCTSPRODUCTS

y Beverages

Juices & Squashes

y

CondimentsPickles

Jams

KetchupsMarmalade

Fruit pulps


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PRODUCTPRODUCT


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PRODUCTPRODUCT


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PRODUCT PRICEPRODUCT PRICE

JUICES

Pickle

Juices

pack

Unit Carton wholesal

e price

Retail

price/pu

Mango 250ml 36/pack 175 15.30

Apple 250ml 36/pack 175 15.30

Punch 250ml 36/pack 175 15.30

pickle

pack


e price

Retail

price/pu

Chili 300.Gb 12 bottle 605 56Lime 300.Gb 12 bottle 605 56

Onion 300.Gb 12 bottle 605 65

Mixed 300.Gb 12 bottle 605 56


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JAMS

Jams/can

&bucket


e price

Retail

price/pu

Jams/can&

bucket

Unit Carton wholesale

price

Retail

price/pu

Apple mango 1050gr./can 12 1404 128

Mixed fruit

diet

450gr. Jar 12 jar 876 82

Sweet

orange

2|kg.buckt 4 bucket 1404 128

Apple mango

mixed

5kg.can 4 cans 2484 494

Apple

mango mix

7kg.bucket 2 bucket 2484 634

Apple mango

mix

25kg.bucket 1 bucket 22524 2005


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PRODUCT PRICE OF KETCHUPPRODUCT PRICE OF KETCHUP

Ketchup

Tomato

ketchup

Tomatoketchup

305gr.bott

Tomato

ketchup

830gr.

Tomato

ketchup

Tomato

ketchup

Tomato

ketchup

Tomato

ketchup

Unit Carton wholesa

le price

Retail

price/p u

ketchup 305gr.bott 24.bottles 564 52

ketchup 830gr. 12.bottles 1050 95

ketchup 2kg.bucket 4.Bucket 1925 176

ketchup 4.5kg.bottle 4.Bottles 3740 330

ketchup 6kg.bucket 2.Buckets 4900 423

ketchup 10gr.sachet 264 sachet 13 2

Ketchup 100gr.sachet 120 sachet 165 15


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SQUASHES

Squashes Unit Carton wholesa

le price

Retail

price/p u

Mango 800ml.bottle 12|bottles 900 73.51Orange 800ml.bottle 12|bottles 900 73.51

Lemon 800ml.bottle 12|bottles 900 73.51

Anar 800ml.bottle 12|bottles 900 73.51


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PRICEPRICE


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priceprice


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PLACEPLACE


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PROMOTIONPROMOTION


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` STRENGTH

` WEAKNESS

` OPPORTUNITIES

` THREATS


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After all the activities and effort which we have done tocomplete this project and after studying and analysis theconclusion that SHEZAN INTERNATIONAL LTD is brand thathas many varieties is packaging and tastes, SHEZANINTERNATIONAL LTD is a brand who targets more segments

from lower level to Upper level . It I sthe only brand who givesmore purchasing power to the buyers. We analyze that userof shezan international Ltd lie in both from lower level incometo upper level income.

They target low level area or the user who are living in urban

area. They also introduce the scheme to get winning prizes ofcash like SHEZAN INTERNATIONAL LTD.


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THANK YOU FOR YOUR

CONCENTRATION

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