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SBI Mutual Fund Schemes
Scheme Name Curre
nt
NAV
Scheme
Category
1 Year
Return
%
Quarterly Average Asset
Under Management
(AUM) Cr₹
SBI Magnum TaxGain
Scheme 1993 -
Regular Plan -
Dividend
36.37!ui"# -
$SS
!
11"##
$%
%&''1.%9
SBI - T( )i*"# '+ 7,.96
T( -
!ui"#
Baed
!
1&'
%
%&1,+.73
SBI l"ra Sh/r" Term
De0" (und - Gr/"h
1&93'.
%%
l"ra Sh/r"
Term Plan
"**1
%%&+72.+%
SBI D#namic B/nd
(und - Gr/"h17.29
Inc/me -
Medium
Term
#&#
%%&+16.%9
SBI Blue hi4 (und -
Regular Plan - Gr/"h%6.27
!ui"# -
$arge-ca4
!
'#'"*
%
%&+13.''
SBI Magnum Inc/me
(und - Gr/"h3'.,3
Inc/me -
Medium
Term
'#11
%1&271.+%
SBI merging
Buinee (und -
Regular Plan - Gr/"h
27.+7!ui"# -
Mid-ca4
!
'"
%
1&12'.%2
SBI Magnum
Balanced (und -%'.7% Balanced
(und -
!
""$&
1&112.93
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Scheme Name Curre
nt
NAV
Scheme
Category
1 Year
Return
%
Quarterly Average Asset
Under Management
(AUM) Cr₹
Regular Plan -
Dividend!ui"# %
SBI Saving (und -
Regular Plan - Gr/"h%3.3'
l"ra Sh/r"
Term Plan
1$
%1&+3+.6,
SBI - T( G/ld%&79%.
'7
G/ld -
T(
1#'&'
1%
917.'2
SBI Magnum Gil"
(und - $/ng Term -
Regular Plan - Gr/"h
31.71Gil" - $/ng
Term
#**
%916.%3
SBI Magnum Mida4
(und - Regular Plan -
Gr/"h
''.99!ui"# -
Mid-ca4
!
1#*
%
9+6.%'
SBI Magnum
Mul"i4lier (und -
Regular Plan -
Dividend
72.92!ui"# -
Mid-ca4
!
$1&"$
%
219.+9
SBI - T( Senex%'6.,
,
T( -
!ui"#
Baed
!
1*""
1%
66'.+%
SBI /n"ra (und -
Regular Plan -
Dividend
17.1,!ui"# -
/n"ra
!
11*#
#%
619.%7
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3/27
Scheme Name Curre
nt
NAV
Scheme
Category
1 Year
Return
%
Quarterly Average Asset
Under Management
(AUM) Cr₹
SBI Magnum Gl/0al
(und - 199, - Regular
Plan - Dividend
,'.62!ui"# -
Mid-ca4
!
"
%
61%.1%
SBI G/ld (und -
Regular Plan - Gr/"h9.,1
G/ld -
(und /*
(und
1##
&%,69.%6
SBI Small 5 Midca4
(und - Regular Plan -
Gr/"h
3+.1,!ui"# -
Mid-ca4
$
%392.92
SBI Magnum !ui"#
(und - Regular Plan -
Dividend
%9.96!ui"# -
$arge-ca4
!
"1
%
39+.',
SBI /r4/ra"e B/nd
(und - Regular Plan -
Gr/"h
%3.63
Inc/me -
Medium
Term
*1'
%3'9.2
+MA,- .R/0+- ANAYS+S /0 -A2+N, 3RAN2S /0
A.4/. AM/N, C/NSUM-RS /0 2U+A5AN 4/6N
Project Report
On“A Study of Financial Planning and Mutual Funds,
And
Analysis of various Product Offerings of Standard Chartered Ban!
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C"AP#$R%
BR&$F &'#RO()C#&O' A'( F*A+S"&P F)'(S OF #OP F&$ AMC-S A'( SC AMCDetails of top five AMCs & SCB AMCPrudential ICICI Asset Management Company Ltd.Reliance Capital Asset Management Ltd.D!C Asset Management Company Ltd
"empleton Asset Management #India$ Pvt. L"DBirla Sun life Asset Management Company Ltd.Standard C%artered Asset Management Company Pvt. Ltd.!lags%ip product of t%ese AMCs
C"AP#$R
"&S#OR. OF SCB A'( AR&O)S F&'A'C&A*PRO()C# OFF$R&'+S
istory & Development of SCBarious !inancial 'fferings of SCB
(etails of top five AMCs / SCB AMC
Prudential &C&C& Asset Manage0ent Co0pany *td1
Brief &ntroduction 2Prudential ICICI asset Management Company limited is an investment management
company and a (()*( +oint venture ,et-een Prudential Corporation PLC /0 and ICICI L"D.
India. Bot% companies are financial giants and eac% is a ma+or player in its field. prudential
corporation PLC /0 -as incorporated in 12*2 as a provider of insurance products. t%roug% its
investments it controls appro3imately *4 of all t%e listed s%ares on t%e second largest stoc5
e3c%ange in t%e -orld t%e London stoc5 e3c%ange ma5ing it one of t%e largest institutional
investors in t%e /0. ICICI L"D. -as esta,lis%ed in16(( ,y t%e 7orld Ban5 t%e government of
India and representatives of Indian industry to promote t%e industrial development of India ,y
providing pro+ect and corporate finance to Indian industry. Prudential ICICI asset management
company limited %as ,een incorporated -it% a capital of rs. 8( crores. t%is investment9 -ay
a,ove t%e stipulated norm of Rs. 1: crores represents a strategic long9term commitment on t%e
part of ,ot% partners to t%e rapidly e3panding financial services sector in India. in s%ort span of
1* mont%s prudential ICICIs product portfolio %as gro-n from ; closed ended funds to 2 open
ended funds and ; closed ended funds.
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>?uity & De,t *ilt !und =
3ey personnel 20.. 0amat% #C%airman$ Pan5a+ Radan #C>'$
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India. D!C provides financial assistance to individuals corporate and developers for t%e purc%ase and
construction of residential %ousing. It also provides property9 related services training and consultancy.
In t%e mutual fund venture D!C %as tied up -it% Standard life one of t%e leading Insurance Companies
in t%e /nited 0ingdom aving vast e3perience in management of funds. D!C %as developed a strong
and dedicated team of agents t%at mar5et its fi3ed deposit products. "%ese 5ey partners -ould constitute
t%e ,ac5,one of t%e mar5eting and distri,ution net-or5 of Mutual !und and -ill remain a central t%eme
of t%e organiational frame-or5 in times to come.
?uity & De,t 8
ilt !und 1:
3ey Personnel 2
Deepa5 S. Pare5% #C%airman$ Iain Lumsden P. M. "%ampi os%ang S. Billimoriaumayun D%anra+gir Renu S. 0arnad Deepa5 Milind Barve #MD & C>'$ San+oy B%attac%aryya#CI'$ I?,al ugari #Compliance 'fficer$.
Fund Managers 2
Srinivas Rao Ravuri Pras%ant ain "us%ar Prad%an D%a-al Me%ta Anil Bam,oli S%a,,ir 0apasi S%o,%it Me%rotra.
415141 #e0pleton Asset Manage0ent 8&ndia9 Pvt1 *td1
Brief &ntroduction 2
"empleton Asset Management Company a company incorporated under t%e Companies
Act 16(8 is a part of t%e !ran5lin "empleton roup. "%e Sponsor of t%e !und "empleton International
Inc. is a -%olly o-ned su,sidiary of "empleton 7orld-ide Inc. -%ic% in turn is a -%olly o-ned
su,sidiary of !ran5lin Resources Inc. "%e !ran5lin "empleton roup is one of t%e -orldEs largest
Investment Management Companies. It %as over (: years of e3perience in International Investment
Management -it% @* offices in over ;@ countries -%ic% service over 1: million unit %olders. "empleton
started operations in Mum,ai India in anuary 1668. "empleton in India %as 2 different funds. "empleton
%as eleven offices including in Mum,ai Del%i Calcutta Pune C%ennai Bangalore Coc%in and
ydera,ad.
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>?uity Sc%emes @*De,t Sc%emes (8S%ort9term de,t sc%emes 18>?uity & De,t 8ilt !und 1:
3ey Personnel 2
regory >. o%nson # C%airman$ . Mar5 Mao,ius Deepa5 Sat-ale5ar '$ B S-aminat%an # ead of 'perations$ ive5 Pai # compliance officer$ aurav
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3ey Personnel 2
0.M. Birla # C%airman$ As%o5 oyen5a Donald Ste-art Douglas enc5 S.0. Mitra S.S.Raman.
Fund Managers 2
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Fund Style Portfolio Characteristics
As on 7
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!MC =.86
Automo,ile =.8;
Metals & Metal Products 8.:2
Construction @.(;
C%emicals @.@;
ealt% Care ;.(:
Services ;.@@
"e3tiles 1.;6
Fig1 4168a9 2 Portfolio representation of the flagship fund8 Po@er %+9 of Prudential &C&C& Asset
Manage0ent Co0pany *td1
&ndicative &nvest0ent "orion% ( yrs & more
Reliance ro-t%9 !und Rating
Fund Style Portfolio Characteristics
As on 7
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As on 7nergy (.@@
Services @.:2
Automo,ile 1.(8
Fig1 41689 2 Portfolio representation of the flagship fund8Reliance ro-t%9 9 ofReliance Capital Asset Manage0ent *td1
Ojective9 "%e primary investment o,+ective of t%e sc%eme is to ac%ieve long9termgro-t% of capital ,y investing in e?uity and e?uity9 related securities t%roug% a researc% ,asedinvestment approac%.
&ndicative &nvest0ent "orion% ( yrs & more
D!C >?uity9 !und Rating
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Fund Style Portfolio Characteristics
As on 7
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Metals & Metal Products 1.6;
"e3tiles 1.(@
ealt% Care 1.1*
Fig2 4168c9 Portfolio representation of the flagship fund 8$uity %+9 of "(FC Asset
Manage0ent Co0pany *td1
Ojective9 "o ac%ieve capital appreciation.
&ndicative &nvest0ent "orion% ( yrs & more
!ran5lin India Prima9 !und Rating
Fund Style Portfolio Characteristics
As on 7
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Sector ?eightings
As on 7
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"iny 99
&nvest0ent aluation Stoc Portfolio
Portfolio PJB Ratio 8.=;
Portfolio PJ> Ratio ;8.8=
Asset Allocation
As on 7
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Ojectives 9 An 'pen9ended gro-t% sc%eme -it% t%e o,+ective to ac%ieve long9term gro-t% of capital at relatively moderate levels of ris5 t%roug% a diversified researc% ,ased investmentapproac%.
Standard C%artered Classic >?uity9 !und Rating
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Metals & Metal Products =.=(
BasicJ>ngineering =.@@
Construction 8.@6
ealt% Care (.(1
Services ;.:2
C%emicals 1.82
Fig14168f9 2 Portfolio representation of the flagship fund8 Classic $uity %+9
of Standard Chartered Asset Manage0ent Co0pany Pvt1 *td1
Ojectives "%e investment o,+ective of t%e sc%eme is to see5 to generate long term capital
gro-t% from a diversified portfolio of predominantly e?uity and e?uity related instruments.
&deal &nvest0ent "orion %191: years
"&S#OR. OF SCB A'( AR&O)S F&'A'C&A* PRO()C#
OFF$R&'+S
Ban Profile ="istory / develop0ent of Standard Chartered Ban
A rief history of standard Chartered2
&t @as a result of a 0erger in 5D;D et@een Standard Ban of British South Africa founded in
Port $liaeth in 5E;6 and Chartered Ban of &ndia, Australia and China founded y Royal
Charter in 5E:71
Standard Chartered% leading the @ay in Asia, Africa and the Middle $ast 2
!ollo-ing t%e ac?uisition of 0orea !irst Ban5 Standard C%artered no- employs @2:::
people in 6(: locations in more t%an (: countries in t%e Asia Pacific Region Sout% Asia t%e Middle >ast
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Africa t%e /nited 0ingdom and t%e America. Standard c%artered is one of t%e -orldEs most international
,an5s -it% employees representing 2: nationalities.
Standard C%artered PLC is listed on ,ot% t%e London Stoc5 >3c%ange and t%e Stoc5
>3c%ange of ong N0ong and is in t%e top ;( !"S>91:: companies ,y mar5et capitaliation.
It serves ,ot% Consumer and -%olesale ,an5ing customers. Consumer ,an5ing provides
credit cards personal loans mortgages deposit ta5ing and -ealt% management services to individuals
and small to medium sied enterprises. 7%olesale ,an5ing provides corporate and institutional clients
-it% services in trade finance cas% management lending securities services foreign e3c%ange de,t
capital mar5ets and corporate finance.
Standard C%artered is -ell9 esta,lis%ed in gro-t% mar5ets and aims to ,e t%e rig%t partner
for its customers. "%e Ban5 com,ines deep local 5no-ledge -it% glo,al capa,ility.
"%e Ban5 is trusted across its net-or5 for its Standard of governance and its commitment
to ma5ing a difference in t%e communities in -%ic% it operates.
SCB strategic intent 2
?hat it @ant to e
"%e 7orldEs ,est international ,an5.
Leading t%e -ay in Asia Africa and t%e Middle >ast
India Development of SCB
#heir A0ition G"%e Best Ban5 in t%e RegionH
Brand pro0ise
"%e rig%t partner
*iving their Brand% SCB alues 2
Courageous 2
"%ey approac% opportunities -it% an open mind. 7%ere appropriate t%ey c%allenge
conventions and ta5e t%e lead.
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7%ere t%ey see re-ards t%ey face up to t%e ris5s giving it t%eir personal ,est. "%ey perceive
-it% energy and ent%usiasm.
Responsive 2
"%e ,etter t%ey 5no- people t%e more t%ey can %elp. "%ey use every means availa,le to
listen understand and demonstrate.
"%ey promptly respond to t%eir needs and proactively suggest ,etter solutions.
&nternational 2
"%ey are at %ome -it% a variety of cultures and offer t%e ,est of all -orlds ,y com,ining t%eir
international e3pertise -it% local insig%ts.
"%ey em,race differences and recognie individuals and communities for t%eir contri,utions.
Creative 2
"%ey meet c%allenges -it% innovative approac%es and fres% t%in5ing. "%ey t%in5 laterally and
,uild on eac% ot%erEs ideas.
"%ey apply t%eir e3perience and e3pertise to deliver superior solutions.
#rust@orthy 2
"%ey live up to t%e trust people put in t%em and consistently deliver on -%at t%ey
promise.
As a team t%ey are accounta,le toget%er and are transparent in t%eir actions.
"%ey ,elieve in t%e %ig%est standards of discipline and conduct.
arious Financial Offerings of SCB
Savings Accounts
Purpose and (escription 2
The Savings account is a transaction account wherein a deposit is placed with the bank
for an unspecified period of time. The depositor can withdraw the money whenever required
through any of the following means:
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C%e?ues transfer t%roug% an A"M #,y A"M or A"M9cum9De,it cards$. Standing
instructions remittances ISA Money transfer ,y ma5ing purc%ases made on a lin5ed De,it Card at
merc%ant esta,lis%ments.
Savings Account Product Offering 2
A3cess Plus Savings Account
Super alue Savings Account
Parivaar Savings Account
;9in91 A3cess Plus Account
De,it Card
AGcess Plus Savings Account
3ey Features 2
!ree access to cas% at over 1@::: ISA A"Ms in India.
* cas% -it%dra-als free every mont% from any ISA A"M.
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7aiver of c%arges for c%e?ue deposit returns.
!ree investment & insurance Advisory Service.
Parivaar Savings Account
3ey Features 2
Lo-er AB to ,e maintained.
Individuality of all t%e account is maintained.
More accounts -it% lesser AB.
7ealt% Accumulation #SIP$.
All ot%er features and ,enefits of t%e A3cess Plus savings account.
6%in%5 Accounts
Com,ination of transaction account and !i3ed Deposit.
'ption of maintaining Average uarterly Balance in t%e follo-ing com,ination.
AHB #ransaction Account FiGed (eposit
'ption 1 Rs 1::::J9 #Savings$ Rs. (::::J9
'ption ; Rs (::::J9 #Current$ Rs. (::::J9
'ption @ Fero #Savings or Current$ Rs. 1:::::J9
A"MJ De,it card facility
C%e?ue ,oo5
Automatic -it%dra-al from !d for s%ortfall in transaction account.
Su,se?uent deposits can ,e made -it% Rs 1:::: or Rs ;(:::
=(4 deposit -it%dra-al from A"Ms
Multi9city Ban5ing
P%one Ban5ingJ >3tended Ban5ing %ours
Internet Ban5ing Services
LogisticsQQ
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+roup $nhanced Business Plus
6 in 5 Current Accounts
Business Plus Current Account
Product 2 >ntry level Current Account
Positioning 2 G>veryt%ing you -anted in a Current AccountH
Average Mini0u0 Huarterly alance 2 Rs. (::::
#arget custo0ers 2 SmallJMid segment ,usiness esta,lis%ment self
employedJ"radersJe3portersJretailersJ"rustJAssociations etc. Currently ,an5ing -it% PS/JPvt.
Indian Ban5s.
3ey features 2
!ree mont%ly statements
!ree DraftsJ P' paya,le at SCB ,ranc% locations9 ; per day 'R =( per ?uarter
!ree Paya,le at Par C%e?ue ,oo5
Logistics offer9 Cas% deliveryJ pic59up c%e?ue pic59up pay order delivery Ma3
Limit) Rs 1 lac. !or c%arges please refer sc%edule of c%arges
3press c%e?ue collection at (2 locations9= days clearing guaranteed
!ree c%e?ue collection9 our ,ranc% locations
$nhanced Business Plus Current Account
Product) upgrade current accountJ value Added Preposition
Positioning) A current account t%at ma5es your money -or5 most effectively
Average Minimum uarterly ,alance) "%ree 'ption9
>BP 1::9Rs 1::::: Average trly ,alance >BP (::9Rs (::::: Average trly ,alance
>BP1:::9Rs 1:::::: Average trly ,alance
"arget customers) same as Business Plus Current Account
+roup $nhanced Business Plus Account
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'eed for the Product 2
Current Account customers -%o o-n multiple ,usiness need to %old separate ,an5 accounts
for eac% of t%e ,usinesses
"%is leads to t%e customers %aving to maintain and trac5 minimum ,alance re?uirements
separate for eac% account
"%e concept of a Group Current AccountH stems from t%e need to ,e a,le to maintain and
trac5 various related accounts under an um,rella group and derive ,enefits of operating
t%ese accounts as a group
A G roup Current Account G -ould ,e a group of current accounts lin5ed toget%er ,y virtue
of t%e ,usinessJfamilyJ,usiness group operating t%ese accounts.
Priority Baning 2
At priority ,an5ing t%ey %elp you plan ,uild and protect your -ealt%. "%eir e3pert
advisors design a customied financial plan for you ta5ing into consideration your financial needs
and goals as -ell as t%ose of your family and your ,usiness. "%eir range of products and services
caters to your ,an5ing investment and insurance needs at every stage of your life. At t%e same time
periodic revie-s and updates %elp one to maintain t%e value of -%at one %ave ,uilt over t%e time.
Me0ership to the priority aning progra0 2
Mem,ers%ip to t%e priority ,an5ing program is ,y invitation only. "o ,e eligi,le for
en+oying t%e e3clusive privileges of priority ,an5ing one needs to maintain a ?uarterly average
,alance of Rs.;: La5%s in any one or com,ination of t%e follo-ing products of t%e ,an5)
Savings Accounts
"erm Deposits
Business plus current account
;9in91 Accounts
Asset under Management #A/M$ of investments made t%roug% t%e ,an5
'R
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'ne may maintain a ?uarterly average ,alance of Rs.1: La5%s in oneEs priority
,an5ing >n%ance Business Plus Current Account.
Services given free under it are)
C%e?ue Boo59 personalied c%e?ue ,oo5 and personalied multicity c%e?ue ,oo5
De,itJA"M Card
Demand Draft under specified locations.
Pay order#SCB Branc%es$
CancellationJ Revalidation
LostJDuplicate Instrument
!unds "ransfer
Doorstep ,an5ing
Internet ,an5ing
lo,al Privileges9 emergency cas% at overseas
Demat Accounts
Credit Card
'on Resident Accounts 2
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!unds can ,e repatriated up to /SD 1million # e?uivalent$ per year out of ,alance %eld in
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?ithdra@al Facility2 'ne can any time after @ years -it%dra- partially or -%ole amount
from your fund value.
Surrender of policy2 'ne can anytime surrender t%e policy also after ( years.
• Additional Benefits2 Riders li5e accidental deat% ,enefit critical illness %ospitaliation
,enefit rider.
• #op )ps2 It is additional lump sum money t%at a client can in any interval put in %is policy
-%ic% immediately increases t%e investment component of t%e policy1
• Pre0iu0 "oliday2 A client +ust %as to pay @ years premium and after t%at %e can go for
premium %oliday and %is policy continues -it% full ,enefits1
• #ransparency on single penny of your invest0ent allocation1
• Allocation of fund option2
9 >?uity Inde3 !und9 >?uity Mid Cap !und
9 De,t !und
9 Balance !und
9 Cas% !und
• Fund S@itching) @ free s-itc%es allo-ed per year.
• +ood Returns) >?uity mar5et gives an average return of almost 1;91*4.
• #aG Benefit)
9 uJs 2:C on premium paid up to Rs. 1 la5%.
9 uJs 1:#1:$D on any -it%dra-als partial or full.
• 'o0ination facility is t%eir
• Free loo cancellation2 -it%in 1( days of t%e receipt of t%e policy one %ave t%e option to
cancel %isJ%er policy1