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SWOT AnalysisSWOT AnalysisPresented by :Presented by :--
Swapnil GhadiSwapnil Ghadi Roll No 12.Roll No 12.
Shamim DicholkarShamim Dicholkar Roll No. 10.Roll No. 10.
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Agenda
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Definition and Concept.
Four Factors of SWOT
What and How ?
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77
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Process Cycle.
Four Strategies.
Illustration Initial SWOT.
Priorities Action and Execution.
Result and Review.
Revised SWOT.
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Definition and Concept
SWOT is an acronym for Strengths, Weaknesses, Opportunities and
Threats. By definition, Strengths (S) and Weaknesses (W) are
considered to be internal factors over which you have some measure
of control. Also, by definition, Opportunities (O) and Threats (T) are
considered to be external factors over which you have essentially no
control.
Internal factors
Strengths (S)
Weaknesses (W)
External factors
Opportunities (O)
Threats (T)
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Four Factors of SWOT
Positive tangible and intangible attributes,internal to anorganization. They are within the organizations controlStrengths
Factors that are within an organizations control that detract from itsability to attain the core goal.Weaknesses
External attractive factors that represent the reason for anorganization to exist and develop.Opportunities
External factors, beyond an organizations control, which could placethe organizations mission at risk.
Threats
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Strength
OpportunitiesWeaknesses
Threats
Weaknesses
ThreatsStrengthOpportunities
BeforeAfter
What and How ?
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Process Cycle.
Swot
Priorities
Action
Execution
Result
Review
SWOT Process Cycle
SWOT Process Cycle
SWOT Process
Cycle
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Four Strategies
Use of Internal Strengths toexploit external opportunities
Use of Internal Strengths to avoid
or nullify the impact of externalthreats.
Overcome internal weaknesses byexploiting external Opportunities.
Defensive Strategy. To overcome
internal weakness and avoid
external threats.
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Illustration
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Unique or marketleading products
Pricing
Reputation of company
Strengths
Old plants andequipments
Narrow product line
Poor customer
relationship
Unrecognized brands
Weaknesses
Expand Product Range
Global marketPresence.
Getting up tenderbusiness
Opportunities
Low cost imports ofproduct in the market
Competitors new
products and
innovation
Market decline
Exchange rate.
Threats
SS WW
OO TT
Internal
External
Positive
Negative
Initial SWOT
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Priorities, Action and Execution.
1. Developed Formulization
2. Consumer feedback forms
3. Imported New Automatic Machines.
1. Narrow Product landscape.
2. Poor Customer Relationship
3. Old Plant and Equipment.
1. Introduction ofnew product and up-gradation of
existing product.
2. Different products selling schemes.
1. Market Leading Products
2. Pricing.
1. Development of Multi Brands & different Packs Size of
Products
2. Increase the Manpower & Covering Interior Area
1. Expand Product Range
2. Increase Geographic Coverage
1. Producing In-house product and selling on less cost
2. Lunching New Products in existing segments with
value added services as well introducing new product
in different segment.
1. Low Cost Imports
2. Competitors new products and innovation
Priorities. Action.
WW
SS
OO
TT
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New high end machines
Competitors new products
and innovation
Developed formulation
Result and Review.
Narrow Productlandscape.
Low Cost
Imports
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Up-gradation ofProducts
Build up RND plants
Interior area coverage
Developed formulation
Strengths
Import & exportlicense
Lack of Market Study
Less schemes forretailers
Unrecognized brands
Weaknesses
Government HospitalOrders
Global marketPresence.
Getting up tenderbusiness
Market Leading Brands
Opportunities
Multi-nationalcompany presence
Competitorsinnovation
Ayurvedic segments
Threats
SS WW
OO TT
Internal
External
Positive
Negative
Revised SWOT
Unique or
market leading
products
Pricing
Reputation of
company
Strengths
Old plants andequipments
Narrow productline
Poor customer
relationship
Unrecognized
brands
Weaknesses
Expand ProductRange
Global market
Presence.
Getting up tender
business
Opportunities
Low cost importsof product in the
market
Competitors new
products and
innovation
Market decline
Exchange rate.
Threats
SS WWOOTT
Internal
External
Positive
Ne
gative
Initial SWOT
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"You cannot change your destination overnight, but you can change your
direction overnight."