Download - Project ultra book
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PROJECTULTRA BOOK
Prepared by:ABU SHAHAM10-MBA-18AMU MC
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Pesent your self any where every where…
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Company name : Atrix Pvt ltd. Product name: ‘Ultra Book PRO’ Product type: Tablet-cum-projector. Industry : Electronics Idea by: Nematullah khan Concept by: Su Yang Electonics Ltd. (china) Operating country: India
Project detail:
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Atrix ltd started manufacturing mobile battries in 2008 in kolkatta.
In 2009 it strated manufacturing other mobile accessories like chargers, earphones etc.
The company posted its turn over in 2008: 2.5 mn, in 2009 it is 8 mn, in 2010 it showed 10.2 mn, in 2011 it showed 10.5 mn.
Mission: ‘We create the best for you’. Vision: ‘The quality of life is ATRIX’
Company’s detail:
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- Amit kr singh (sales & distribution incharge) …Previously worked as a sales manager in micromax mobiles, joined atrix ltd. In 2010.
-Subodh mishra (finance manager)…joined atrix ltd in 2009 with a previous experience of 5yrs in HDFC bank.
-Rizwan khan (production incharge)… Joined atrix ltd in 2011.. 10 yrs of prior experience in foriegn company Saudi Cast as a pattern shop incharge...
Key people:
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Product detail: Product name: Ultra book pro A super quality tablet-cum-projector with advanced feature.
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Growth rate model:
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The ‘Atrix ultra book’ will be introduced in jan 2012. That year it sold 10,000 units for $40,00,000 in sales. The average revenue per unit: $400.cost per unit is $350.
In 2013. The ultra book wiil be sold 1500 units for 60,00,000. The average revenue per unit for 2013 is $400.cost per unit will be $320.
In 2014, with new fetures ultra book pro 2 will be launched at $400. expected unit sold is 20000 unit iPhones for $8000000. Average revenue for each: $400.
In 2015, we will introduce super ultra book with extended latest features. Expected sales is 50000 units at price of $500. Total expected revenue is $25000000.
In the year 2016 our company will launch authorized stores in various other countries and expected to reach target of 100000 unit sales.
Growth rate model description:
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Total estimated capital required: 50 mn.
Source of fund:
Equity capital(issued 30,000 @ Rs 100/share) : 30 mn
Debt capital(issued by IDBI bank): 20 mn
Capital required:
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30 % of equity is required from venture capital funding and the investor will be benifited as per the dividend policy of the company.
40% of equity will be held by the owner, Atrix ltd.
remaining of 30% will be issued within 10 days after venture capital investment confirmation.
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What compels customer to buy Ulta Book?
- portable - less in price - Better in quality - Attractive design - services - solves problems faced with traditional
projectors and tablets.
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It solves traditional problems like
-Time taken in Connecting and adjustment to an existing projector.
-Fluctuation of electricity between the presentation spoils the flow of presentation and its effect…...as projectors take little time to restart.
-A portable projector.-No need to go to projector room or carry a
projector.
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It is tablet-cum-projector. Better quality with best services. 1 year warranty and six month accessories
warranty. Sleek and an attractive design. Runs latest windows 8 operating system. Fastest processor with a massive storage. User friendly. Better customer support service.
Why is it worth the price?
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Experience lightning fast Window 8 operating system.
Product features:
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Enjoy crystalclear projection view of 250X200sq.cm
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Assisted GPS and GLONASS
Digital compassWi-FiCellular
Location services
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Adjust projection
angle for three different
position..
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Adjustable stand to use the tablet as a projector..
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Enjoy smooth 3D gaming experiance.
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Inbuild internet explorer browser,
support all type of browser and flash players.
HTML5
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Very sensitive capacitive multitouch screen with full qwerty keyboard and touchpad ..
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Enjoy video calling project at the enlarged screen of your own choice ..
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Input and Output
30-pin dock connector port 3.5-mm stereo headphone minijack Built-in speaker Microphone Micro-SIM card tray Usb 2.0
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Size and weight: Height: 9.50 inches (241.2 mm) Width: 7.31 inches (185.7 mm) Depth: 0.37 inch (9.4 mm) Weight: 1.44 pounds (652 g) Retina display 9.7-inch (diagonal) LED-backlit glossy widescreen Multi-
Touch display with IPS technology 2048-by-1536-pixel resolution at 264 pixels per inch
(ppi) Fingerprint-resistant oleophobic coating Support for display of multiple languages and
characters simultaneously
Specifications:
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Wi-Fi (802.11a/b/g/n) Bluetooth 4.0 technology Wi-Fi (802.11a/b/g/n) Bluetooth 4.0 technology Model for AT&T: 4G LTE (700, 2100 MHz)3;
UMTS/HSPA/HSPA+/DC-HSDPA (850, 900, 1900, 2100 MHz); GSM/EDGE (850, 900, 1800, 1900 MHz)
Model for Verizon: 4G LTE (700 MHz)3; CDMA EV-DO Rev. A (800, 1900 MHz); UMTS/HSPA/HSPA+/DC-HSDPA (850, 900, 1900, 2100 MHz); GSM/EDGE (850, 900, 1800, 1900 MHz)
Data only4
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5-megapixel iSight camera Autofocus Tap to focus Face detection in still images Video recording, HD (1080p) up to 30
frames per second with audio Video stabilization FaceTime camera with VGA-quality photos
and video at up to 30 frames per second Photo and video geotagging
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Powerful battery back-up:
Built-in 42.5-watt-hour rechargeable lithium-polymer battery
Up to 10 hours of surfing the web on Wi-Fi, watching video, or listening to music
Up to 9 hours of surfing the web using cellular data network
Charging via power adapter or USB to computer system
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Thank you