Download - Projecting Yourself

Projecting YourselfThrough Your Online Portfolio Design

AR340 WEB-BASED DESIGN

Bruce Clary, McPherson College, McPherson, Kansas

Your portfolio has a body …

… and a soul.


• Writing samples

• Photos

• Graphic art

• Print pieces

• Multimedia

• Résumé

The body is the content


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• Typography

• Color

• Images

• Graphics

• Layout and use of space

• Organization

The soul is the design


• Skills–the things everyone in your profession needs to be able to do if he or she expects to get a job

• Distinguishing abilities–the qualities that differentiate you from everyone else in your field

Content demonstrates


• Attitude or tone–the way you want others to perceive you (business-like, casual, edgy, conservative, ballsy)

• Personality–who you are, what you are like (friendly, funny, quiet, quirky, aloof, humble, gregarious)

Design suggests


What are the skills and abilities needed by those in your field of choice?


What qualities make you different from everyone else who has the expected skills?


What kind of person are you? What are you like?


How do you present yourself? How do you want others to perceive you?


• Energetic

• Steady

• Honest

• High-quality

• Cutting-edge

• Fun

• Confident

• Productive

• Dependable

• Analytical

• Meticulous

• Sophisticated

• Professional

• Friendly

What’s your brand?


Download - Projecting Yourself

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