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Promote, Publish & Engage
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% of Online AdultsUsing Social Media
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Online Communication &Transformational EducationWe need to bring high process to our already high content to begin using online communication as a critical element of a lifelong learning network that helps people improve their lives and communities.
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Twitter@NDSUExtApril 28 – May 4, 2014
Followers:1,958accounts
Reach: 14,209accounts
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Tips for Tweets
• Use 120-130 characters to leave room for retweets
• Spread your tweets out throughout the day – tweets get more engagement when they don’t come in bunches
• Use a Twitter client like TweetDeck or Hootsuite and a tool like Buffer to help you schedule tweets
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YouTube – NDSU Extension Channel
604 subscribers 576,950 video views
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YouTube Tips
• Get social with YouTube – do more than post videos
• Comment on videos – thank creators for their work,add important information and kindly correct errors
• “Like” videos and share them on other social media channels
• Create playlists of quality, related videos
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Facebook – NDSU Extension Service
648 likes 3,531 users reachedin last 30 days
Finding the Conversation (20 min)
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Facebook Tips
• Post between 8 p.m. and 7 a.m. = moreengagement
• Include image or video
• Keep posts simple
• Post 1 – 2 times per day
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Pinterest– Extension Master Gardener
353 followers
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Pinterest Tips
• Organize your boards to allow followers to filter
• Be selective when repinning. Know what the pin is linked to.
• Add comments. What value are you adding when you pin?
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Google+ – Power of Business
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Google+ Features
• Has Pages and Communities
• Can host Hangouts and Hangouts On-Air
• Closely tied with Google Search and Google Maps