Download - Promoting Innovation
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Promoting Innovation
by
Guilherme Louzada
AIESEC @PA (Porto Alegre – Brazil)
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Who am I?•Programmed in Visual Basic
•Worked as Café Barista and gelato server in Honolulu Hawaii
•Worked with Human Resources
• Open and closed my own company
•Took a ride in the Goodyear blimp once
•Worked as housekeeper and busboy in a Hotel Casino in Louisiana
•Worked as volunteer in the local TEDxedition of my home town (TEDx Porto Alegre)
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What is the Idea?
45 minutes
non theoretical
discuss practical ideas, actions
ah! Y no kind of fun too?
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Let's get it Started !
How to be innovative?
How to think outside the box?
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Creative people are “gifted”
Innovation can be exercised!
by Harvard study
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But, before
starting
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Let’s take a look in the whole picture…
what is the main ingredient we needto achieve innovation?
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Our civilization is driven by
the evolution of ideas
Technology is making, usage,
and knowledge of tools, machine,technique and/or procedures
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iPencil caseby Economist Leonard Reed
1958
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what is the point, then?
Exchange of ideas within a
group
Clever individual
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exchange
to introduce something new; make changes in anything established.
change
to innovate
http://dictionary.reference.com/browse/innovate
from innovāre to renew
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lots of theory until now! where is the practical stuff?
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example
side thinking
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this is freakin’ association
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“Medici Effect”
Cosimo de' Medici
Medici Bank
de facto ruler of Florence
Donatello, the sculptor
MarsilioFicino, the Philosopher
Fra Angelico, the Painter
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enough of theory!
time to exercise!
literally
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so!
no gift
Innovation in the human evolution
technology
importance of exchange
Association
how can I apply it?
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Association
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Being deliverer
Being innovator
X
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Test it!
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Lego thinking
“Best way to have a good idea is by having a lot of ideas.” Linus Pauling, chemist, Nobel winner
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Zooming
in and out
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forcing new associations
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take a persona from a different company
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create metaphors
what if watching TV was like reading a magazine?
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build a creativity box
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SCAMPER!Substitute – components, materials, people.
Combine – mix, combine with other assemblies, integrate.
Adapt – alter, change function, use part of another element.
Modify – increase or reduce in scale, change shape, modify.
Put to another use.
Eliminate – remove elements, simplify, reduce to core.
Reverse – turn inside out or upside down, or use Reversal.
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Questioning# What is
“what are we trying to do?”
“what is most important?”
# What caused?
# Why? Why not?
# What if?
Question storming!
Cultivate a questionenvironment!
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Observing# Observe customers behaviors
# Observe companies
# Observe with your senses
# Observe with ALL SENSES
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Networking# Expand diversity
# Mealtime network plan
# Attend to conferences
# Start creativity community
# Invite “outsiders”
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EXPERIMENT!
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EXPERIMENT!
Questioning
Observing
Networking