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Promoting the CFC with Social Media
byAri Herzog
Principal and Online Media Strategist
Ari Herzog & Associates
August 17, 2009
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Who am I?
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"The message is not about the charity. The message is about why the messenger cares."
- Katya Andresen, Network For Good
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WEB 1.0 • Read only • Top down• Knowledge management• Computing • Bacteria
WEB 2.0• Read/write• Bottom up• Knowledge sharing• Cloud computing • Virus
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Please clap your hands.
Don't stop until I say stop.
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"At the end of the day, it's not even about collecting information on your portals. The best way to make yourself web 2.0 is actually to expose your data in ways that let other people re-use it." - Tim O'Reilly,Government Thinking About Web 2.0
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Sylvia Sweets Tea Room, corner of School and Main streets, Brockton, Mass.
• Uploaded January 8, 2008 with assorted notes, subjects, call number, etc.
• 20+ comments from Jan 2008 to March 2009
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Library of Congress on Flickr• Internal meetings began early 2007• Zero staff members worked full-time on this project!• Purchased a Flickr Pro account at $24.95/year • Developed a custom upload app w/ java and marc4j• 1-time cost of 222 hours of tech programming over 6
months• Uploaded 3,100 photos in January 2008• Ongoing costs involve a 7-member team, equivalent to 1
FTE (including tracking LOC photo usage on external blogs, communications, etc)
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…24 Hours Later
• All 3,100+ photos viewed • 392,000 views on the photostream • 650,000 views of photos • 1.1 million total views on LOC account • 420 photos had comments • 1,200 photos were favorited
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…9 Months Later:• 5,621 photos as of 3/19/09• 15 WW1 panoramas (in remembrance of Veteran’s Day
coordinated with other Commons members) • 10M+ views, 7,166 comments, and 67K+ tags • Site averages 500,000 views a month • Flickr members favorited 79% of photos• Since March, 50 photos from the Bain News Service
collection are added each Friday • Between Jan - May 2008, average LOC PPOC websites
rose 20% per month, compared to 2007
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Connected
Transactional: G2C(pay taxes, renew
licenses,2-way comm, 24x7)
Interactive(download forms, apps,
and portal)
Enhanced(archived links to regulations, reports, newsletters)
Emerging(website, links, static)
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Top 10 UN Member Nations
1.Sweden2.Denmark3.Norway4.USA5.Netherlands6.Republic of Korea7.Canada8.Australia9.France10.United Kingdom
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UN: Best Practices• EU's Debate Europe
http://europa.eu/debateeurope/index_en.htm• Brazilian House of Representatives - online debates
http://www2.camera.gov.br/popular• Iceland Ministry of Social Affairs - online chat
http://www.felagsmalaraduneyti.is/radherra• Ireland - gov procurement portal
http://www.e-tenders.gov.ie• Malta Health Ministry – online health card apps, med ency, anim
lessonshttp://www.ehealth.gov.mt/article.aspx?art=90
• Netherlands e-Citizen Charterhttp://www.govtech.com/gt/articles/104894
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Best practices to look at...
• Smithsonian Institution: 20 blogs, 17 podcasts, 29 twitter feeds, youtube and flickr channels: http://www.si.edu
• NASA: http://nasa.gov• EPA: http://epa.gov• GSA/Govgab: http://blog.usa.gov/roller/• NWF: http://www.nwf.org/about/blogs.cfm• American Red Cross: http://www.redcrosschat.org
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